# Automotive Ads Facebook's automotive ads use cross-device intent signals to automatically show vehicles from your inventory, with creatives generated per vehicle, on Facebook. Automotive ads are a vertical solution for the automotive industry that includes a custom creative format, data models, and ads delivery optimization important for automotive clients. ## Common uses ### Automotive inventory ads If any of the following scenarios apply to you, use [automotive inventory ads](https://developers.facebook.com/documentation/ads-commerce/marketing-api/auto-ads/guides/aia): * You currently use ads to drive automotive sales. * You already use Facebook ads to drive sales and traffic from new customers with non-automotive inventory ads, and you want to improve performance of your ads, and automate your work so that more products from your catalog can be advertised. * You want an always-on solution that engages existing customers and grows your business by driving traffic and converting new customers. ### Automotive model ads Facebook's [automotive model ads](https://developers.facebook.com/documentation/ads-commerce/marketing-api/auto-ads/guides/aoa) use cross-device intent signals to automatically promote relevant vehicle models and offers on Facebook and Instagram. A vehicle models and offers catalog consists of information about the offers, corresponding vehicles, and markets/regions where the offer is valid. ## Documentation contents ### [Overview](https://developers.facebook.com/documentation/ads-commerce/marketing-api/auto-ads/overview) Explanations of core concepts and usage requirements. ### [Get Started](https://developers.facebook.com/documentation/ads-commerce/marketing-api/auto-ads/get-started) A list of steps on how to get started with automotive ads. ### [Guides](https://developers.facebook.com/documentation/ads-commerce/marketing-api/auto-ads/guides) Use case-based guides to help you perform specific actions. ### [Reference](https://developers.facebook.com/documentation/ads-commerce/marketing-api/auto-ads/reference) Product specifications and endpoint references.