10th September I 14:00 PM CET I Paris and Online I Register here for in-person attendance I Register here for virtual attendance
The Great Debate on AI, returns as a hybrid event and is being hosted by Microsoft Advertising! Alongside the live stream, a limited in-person audience* will have the chance to join us onsite in Paris.
Be among the first to get an exclusive look at IAB Europe’s upcoming Impact of AI on Digital Advertising Report at our 2026 Great Debate on AI. This hybrid event promises a high-energy, forward-looking experience where industry pioneers from IAB Europe’s AI Working Group will explore how AI is transforming creativity, reshaping the publishing landscape, and what the working group are doing to drive the adoption of industry standards.
Engage with bold ideas, lively discussions, and visionary insights into the future of AI in digital advertising. Discover how AI is unlocking opportunities we could scarcely imagine just a few years ago.
*Please note that in-person attendance is limited and reserved for IAB Europe members. Registering your interest does not guarantee a place. If your in-person attendance is confirmed, you will receive a separate confirmation email and calendar invitation.
Best of all, online attendance is free! Don’t miss your chance to join us virtually – register below.
Agenda (CET time):
14:00 – 14:10 - Welcome & Introduction
14:10 – 14:20 - Research Spotlight
14:20 – 15:00 - Debate 1 - This house believes that agentic advertising is overhyped
15:00 – 15:15 - Fireside Chat – Industry Leader Vision with Microsoft and Videoweek
15:15 – 15:45 - Debate 2 - This house believes that AI-generated creative will commodify brand communication
15:45 - 16:00 - Closing & Networking
If you are interested in becoming more involved in our upcoming events or exploring participation opportunities, please contact our Marketing & Events Director - Amy Mazzola at mazzola [@] iabeurope.eu. For organisations that are not yet members and would like to learn more about the benefits of joining IAB Europe, we can provide further information.
Host:
Katharina Schneeberg, Head of Innovation & Technology at the BVD
Speakers:
Tracey Pilon, EMEA & LATAM AI Acceleration Director, Microsoft
Vincent Flood, Editor-In-Chief, VideoWeek
Maria de la Calle, Account Director, Enterprise Sales, EMEA, Magnite
Franck Lewkowicz, Country Manager, France, PubMatic
Patrick Hann, Ad Tech Manager, IAB UK
Luis Marinho-Falcão, Head of Operations at IAB Portugal
