Set your default audience for reels on Facebook

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Update (September 2025): All videos on Facebook are now Reels. Your default audience setting applies to all future reels, including those shared from Instagram. Audience and privacy controls are unified for a simpler experience. Learn more about this change.
You control who can see your reels on Facebook by selecting an audience for the reel. Setting a default audience will set the audience for your future reels, including reels you share from your Instagram account.
You can change the audience for a specific reel at any time, including when you create it. Your future reels will still use your default choice.

Set a default audience for your reels

  1. Click your profile picture in the top right of Facebook.
  2. Click Settings & privacy.
  3. Click Settings.
  4. Click Reels under Audience and visibility.
  5. Next to Who can see your reels? click your current default audience.
  6. Click your new selection, then click Save.

Available default audiences for your reels

  • Public: Anyone, including people off of Facebook, can see your reel.
  • Friends: Only your friends on Facebook can see your reel.
  • Friends except...; Your friends on Facebook, except for the friends you choose, can see your reel.
  • Only me: Only you can see the reel.
  • Specific friends: Only the friends you choose can see the reel.
  • Custom: You can create a custom audience based on your preference.
Note: If you share a reel from your Instagram account to your Facebook account, and you haven’t selected a default audience for reels on Facebook, your default audience on Facebook is automatically set to Friends for a private Instagram account or Public for a public Instagram account. This will be your default audience for reels on Facebook until you change it on Facebook.

Consider audience differences between Instagram and Facebook

Keep in mind that your followers on Instagram may not be the same as your friends on Facebook, so if you share a reel from Instagram to Facebook, you may be sharing your reel with different people.

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