Guidelines for Facebook Page names

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Page names must accurately reflect the Page and follow our naming guidelines. Keep in mind that only authorized representatives can manage a Page for a brand, place, organization or public figure.

Page name best practices

Keep Page names simple, specific and grammatically correct to accurately reflect the purpose of your Page. For example, Hungry Bear Coffee, Allstar Locksmith or Caring Hearts Daycare.

Page names can't include

  • Terms or phrases that may be abusive or violate someone's rights.
  • The word "official" if the Page isn't the official Page of a brand, place, organization or public figure.
  • Improper capitalization (example: tHe best CaFE). Page names must use grammatically correct capitalization and may not include all capital letters, except for acronyms.
  • Symbols (example: ® ) or unnecessary punctuation.
  • Descriptions or slogans (example: The Best Cafe - We serve the best coffee in town). People who manage Pages can add this information to a Page's About section.
  • Any variation of the names "Facebook" (referring to the product), "Meta" (referring to the company) or any of the Meta Company Products.

    • Page names can't consist only of

    • A single, general word (example: Pizza). Pages must be managed by official representatives of the topics they're about, so avoid any Page names that are too broad.
    • General geographic locations (example: New York). However, you can create a Page name for an organization that represents a geographic location. For example, "New York City – Mayor's Office" and "Queen Elizabeth II of Great Britain" are acceptable Page names. You may also use a Page name that's different from the name of the organization as long as the name accurately reflects what the Page is about (example: "Tourism Ireland" can have a Page named "Discover Ireland").
    Learn how to submit a request to change your Page's name.

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