European Interactive Digital Advertising Alliance

Cannes gave us a dozen predictions for advertising's future this year. But we also heard how trust gets talked about constantly but acted on rarely. Here's our story under the Cannes sun. https://lnkd.in/eXxkT3Dt

If there's one news you can't miss this week - it's this! Secure your seat now: https://lnkd.in/e5ZuSXJY

BIG NEWS for our 10th anniversary Summit ✨ 🎤 European Commissioner Michael McGrath, who leads on Democracy, Justice, the Rule of Law and Consumer Protection, is confirmed as this year's opening keynote speaker in Brussels. With the EU's rulebook now taking shape, and the #DFA and Digital #Omnibus both on the horizon, this year's Summit turns to what comes next: the shift from rules to results. With Commissioner McGrath setting the stage, we're opening the room to everyone with curiosity or a stake in the conversation. Join the discussion with EDAA! Register here: https://lnkd.in/e5ZuSXJY #EDAASummit2026 #RulestoResults #EDAAEvents #DigitalAdvertising #Privacy #AdTech #EUPolicy

🍟 There's no better way to celebrate International Fries Day than telling the background story of the Belgian fries. Belgian frietkot are often #family-run businesses or #SMBs that have been serving their communities for generations. They serve: 🍟 Perfectly cut fries ⬜ Generous dollop of mayo or Andalouse 🍲 A portion that's always bigger than what you've planned for a Friday dinner An authentic frituur should also come with the friendly greeting, the frikandel that miraculously found its way into your bag, and the owner asking, "The usual medium fries, right?" Their personalised service is shared through #trust, remembered with #care, and used to make the #experience better. That's why #EDAASummit2026 sessions brings industry leaders and SMEs to explore how trust can remain the most valuable ingredient in the future of digital advertising. As advertising regulations continue to evolve, our role is to help businesses build trusted relationships with consumers through transparent data-driven advertising, so businesses of every size can continue to grow. Register to EDAA Summit before you pick up your fries today: https://lnkd.in/e5ZuSXJY #EDAASummit2026 #EDAAEvents #SMB #RulesToResults #FriesDay #KetchupIsNotForFries

At last year's EDAA Summit, themed: “The #ValueExchange: Responsible Personalisation for a Fair Digital Future”, we had Nick Botton from AWO Agency sharing the significance of a fair value exchange within the #digitaleconomy. At this strategic checkpoint, #EDAASummit2026 invites you to share how today’s actions can yield positive benefits for a wide variety of stakeholders for many years to come. Watch the interview here: https://lnkd.in/d9fF_5sZ #EDAASummit2025 #digitaladvertising #EDAASummit2026 #RulesToResults #EDAAEvents

🇧🇪 Happy #BelgianNationalDay! As a Brussels-based organisation, we're taking a dutiful day off to enjoy the sun and watch some fireworks 🎆 But we also make it our responsibility to ensure that the voices of Belgian leaders from the industry get the visibility they deserve. 🎤 At last year's #EDAASummit2025, Bert Verschelde (DPG Media België) talked to us ensuring that ads stay relevant, without being intrusive. 🎥 Watch more: https://lnkd.in/e6cDq6Ge

At what point does #hosting content make you responsible for it❓ Although less intensive than other market players, hosting service providers hold a great accountability under the #DSA. Hosting service providers are held responsibile through how content gets #flagged, how #users raise concerns, and how both are #documented. If your legal or compliance team hasn't worked through what DSA means for your setup, this is a useful place to start: 👉 https://lnkd.in/edgfMWm7

Sunny innit ☀️ Before the #WorldCup final, here's a quick hydration/ #advertising break from the EDAA 💧 No matter if you're #Pessi or #Penaldo, under the Digital Services Act (DSA), the penalty of non-compliance can be much greater than conceding a spot kick. (Unless you have a Vozinha as your keeper 🥅) If you're part of a legal or compliance team, our guide explains how DSA enforcement works, who is responsible for oversight, and the penalties that may apply, including fines of up to 6% of global annual turnover for serious infringements. One word, pure class ⚽ https://lnkd.in/eseuH9SW

🔎 When a Digital Services Coordinator starts investigating your Digital Services Act Compliance, it tends to be too late to figure out what transparency means to your business. For those companies that built their compliance strategy foundation through EDAA's industry-wide framework, transparency was already built into how the business operates. Our initiatives are built on transparency and accountability that predates the DSA and that will continue to evolve to meet the requirements of whatever comes after it. Where DSA enforcement fits into your compliance strategy: 👉 https://lnkd.in/eseuH9SW

DMWF Global was a while back, but couple of precious moments have stayed with us. We brought our A game - Poker tables and Kahoot quizzes! Fun time aside, we are there to hear what the marketeers are grappling with: 🇪🇺 How do we confidently navigate the #regulatory complexities of advertising in the EU? 🔎 How do we protect #brand integrity and consumer #trust in online environments affected by disinformation? 🖥️ How will ad #disclosures change when advertising starts being delivered on #AI platforms? DMWF Global reminds us why these in-person moments matter! If our genuine conversation is your thing, our next one is the EDAA Summit in Brussels on November 17! We'd love to see you again. 🎟️ See you in Brussels: https://edaasummit.eu/ #EDAASummit2026 #RulesToResults #EDAAEvents #EDAAinLondon #DMWFGlobalLondon