The NAI

We heard "kinda chic" was a thing. Here's our version:

In an era of accelerating state enforcement and rising compliance complexity, what does NAI membership actually offer? Four things: → Specialized, practical guidance that translates broad legal requirements into operational practice → Peer collaboration through working groups and task forces on the hardest emerging issues → An independent accountability framework — our members don't just talk about privacy, they undergo independent review → A voice in the policy conversations that shape your operating environment One member, AlikeAudience's CEO Bosco Lam, put it this way: completing the NAI review reinforced their dedication to privacy-first practices, because responsible data usage is foundational to long-term trust with partners and clients. Our value proposition has never been stronger. If your company is navigating this patchwork without a map, let's talk. #AdTech #DataPrivacy #PrivacyCompliance #Membership

Thank you to IAPP and Alexander LaCasse for covering the NAI's recently released guidance on the use of AI in ad-tech. I'm excited about the work the NAI is doing to help ensure AI is adopted responsibly while it moves the industry forward. Full guidance in comments. https://lnkd.in/dSc4NvsT

What's next for the NAI in 2026? Four priorities. 👇 Our 2025 review cycle shaped a clear agenda for the year ahead: → Continuously improve the Privacy Review Program — refining standards and building enhanced guidance around the common challenges we identified this cycle → Develop AI & advertising governance resources — practical frameworks for responsible AI in ad tech → Better inform public policy & enforcement — we heard the call for more direct engagement with policymakers, and we're heeding it → Advance the Consumer Choice Task Force — with the goal of publishing best practices for opt-out preference signals and universal opt-out mechanisms The challenges are real, the stakes are high, and the work continues. ↓ Find out more in the comments. ↓ #DataPrivacy #AdTech #SelfRegulation #PrivacyCompliance

🤖 AI is transforming advertising. The NAI's view: solve for it through privacy frameworks, not novel AI mandates. Agentic AI is poised to power the entire programmatic workflow — boosting efficiency and freeing teams for strategy. As policymakers grapple with regulating AI, we're encouraging an approach that applies existing privacy principles (transparency, data minimization, purpose limitation, consumer rights) to AI training, rather than building redundant, overlapping notice-and-choice architectures. We're watching three other shifts closely: → Privacy-Enhancing Technologies moving into practical deployment → Identity and signal evolution as third-party cookies fade and universal opt-out mechanisms grow → Emerging channels — connected TV, retail media, in-game — where existing privacy frameworks weren't always designed to fit Recent enforcement around smart-TV data practices is a reminder: compliance has to keep pace with where advertising actually happens. The NAI is actively building resources to help members govern AI within their existing privacy programs. #AI #AdTech #PrivacyTech #CTV #RetailMedia #DataPrivacy

🇺🇸 The center of gravity in U.S. privacy regulation has shifted decisively to the states. Here's what that means: With 20+ comprehensive state privacy laws now on the books and enforcement at unprecedented levels, treating privacy as a one-time compliance exercise is over. A few developments demanding attention: → California is launching its Delete Request and Opt-Out Platform (DROP), with significant per-violation penalties for noncompliance — and a reformed funding model where enforcement revenue replenishes the agency's budget. The CPPA has indicated it's pursuing hundreds of open investigations. → Texas has emerged as an aggressive enforcement jurisdiction, with privacy-related settlements exceeding $1 billion in 2025. → Multi-state coordinated enforcement — particularly around GPC compliance — became a defining trend, with bipartisan coalitions of state AGs running joint sweeps. Until Congress reaches consensus on a uniform national law, state-driven regulation will keep driving the compliance landscape. Helping members navigate exactly this patchwork is what our program is built for. ↓ Find out more in the comments. ↓ #DataPrivacy #PrivacyLaw #Enforcement #AdTech #CCPA

In healthcare advertising, "move fast" and "protect patient privacy" are too often framed as opposing goals. Our latest conversation with Andrew Lucking from PurpleLab makes the case that they're built on the same foundation. A few takeaways worth sitting with: → Healthcare advertising, done right, is a patient-driven force for better outcomes. The work is advocating for its benefits while taking privacy concerns seriously. → Speed and compliance are a product of the architecture you build up front. Get the internal standards, integrations, and privacy-enhancing technologies right, and fast, rigorous analytics becomes the default. → The technical backbone matters. PurpleLab runs a data warehouse of billions of healthcare claims behind an "always-on" expert certification layer — software that enforces data minimization and checks reidentification risk across every permutation. Clean rooms, deidentification, tokenization, and synonymization let partners collaborate safely inside a regulated ecosystem. This is exactly the kind of work industry standards and organizations like The NAI exist to support: raising the floor for everyone so responsible innovation and patient privacy advance together. 🎬 Watch the full video 👇 #HealthcareAdvertising #DataPrivacy #AdTech #PrivacyEnhancingTechnologies #NAI

Privacy-Enhancing Technologies are moving from theory to deployment. Use The NAI's Primer to keep up: Trusted execution environments. Multiparty computation. Differential privacy. Zero-knowledge proofs. PETs are no longer academic, they're being deployed to protect consumer privacy and proprietary data while still enabling effective, data-driven advertising. Our 2025 PETs Primer examines four key technologies and their practical advertising applications. It's also honest about the tradeoffs: PETs involve a balance between accuracy and utility, and they're not a substitute for a robust privacy program. But they can meaningfully complement existing data governance and compliance efforts. As adoption accelerates and regulators begin evaluating how PETs interact with consent and data minimization, this is a space worth understanding now. ↓ Find out more in the comments. ↓ #PETs #PrivacyTech #DataPrivacy #AdTech #Innovation

In 2025 we modernized our consumer privacy resources from the ground up. Here's what we updated. As privacy law evolved, we aligned our consumer-facing tools with our new Self-Regulatory Framework: → A user-friendly GPC browser extension that deploys opt-out preference signals across more than a dozen states, built for usability and legal consistency → Step-by-step instructions for exercising privacy choices directly with NAI members — and across browsers, mobile devices, connected TVs, and streaming devices → A new Consumer Choice Task Force developing best practices for opt-out preference signals and universal opt-out mechanisms → Retirement of our legacy cookie- and email-based opt-out tools, with continued opt-out access through the DAA's AdChoices tools Good privacy practice isn't a cost center. It's the foundation for long-term trust. #GPC #ConsumerPrivacy #DataPrivacy #AdTech