Writing Short-Form Copy

Your hook is great… but your third line sucks. Everyone says, 𝘍𝘰𝘤𝘶𝘴 𝘰𝘯 𝘵𝘩𝘦 𝘩𝘰𝘰𝘬 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘊𝘛𝘈. But what about everything in between? If your hook grabs attention but the next lines bore your audience... ...they’ll 𝘯𝘦𝘷𝘦𝘳 make it to the CTA. And if your CTA isn’t clear? Your post achieves 𝘯𝘰𝘵𝘩𝘪𝘯𝘨. 𝘔𝘺 𝘭𝘪𝘵𝘵𝘭𝘦 𝘴𝘦𝘤𝘳𝘦𝘵? Write as if 𝗲𝘃𝗲𝗿𝘆 𝗹𝗶𝗻𝗲 is a hook. Every sentence must pull the reader into the next. If one line feels out of place, the flow breaks and they stop reading. Want to keep your audience hooked until the end? Here’s how: 1. 𝗢𝗽𝗲𝗻 𝗮 𝗰𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆 𝗹𝗼𝗼𝗽. Make them need to keep reading. 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: “𝘞𝘩𝘺 𝘥𝘰 90% 𝘰𝘧 𝘱𝘰𝘴𝘵𝘴 𝘧𝘢𝘪𝘭... 𝘦𝘷𝘦𝘯 𝘸𝘪𝘵𝘩 𝘢 𝘨𝘳𝘦𝘢𝘵 𝘩𝘰𝘰𝘬?” 2. 𝗨𝘀𝗲 𝘀𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗳𝗹𝗼𝘄. Break your copy into short, skimmable lines. 𝗡𝗼𝘁𝗲: Each line must connect naturally to the one before. 𝗕𝗮𝗱: “𝘛𝘩𝘦 𝘩𝘰𝘰𝘬 𝘮𝘢𝘵𝘵𝘦𝘳𝘴. 𝘛𝘩𝘦 𝘊𝘛𝘈 𝘮𝘢𝘵𝘵𝘦𝘳𝘴. 𝘉𝘺 𝘵𝘩𝘦 𝘸𝘢𝘺, 𝘱𝘴𝘺𝘤𝘩𝘰𝘭𝘰𝘨𝘺 𝘪𝘴 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵.” 𝗕𝗲𝘁𝘁𝗲𝗿: “𝘛𝘩𝘦 𝘩𝘰𝘰𝘬 𝘨𝘳𝘢𝘣𝘴 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯. 𝘛𝘩𝘦 𝘊𝘛𝘈 𝘥𝘳𝘪𝘷𝘦𝘴 𝘢𝘤𝘵𝘪𝘰𝘯. 𝘉𝘶𝘵 𝘸𝘩𝘢𝘵 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘦 𝘭𝘪𝘯𝘦𝘴 𝘪𝘯 𝘣𝘦𝘵𝘸𝘦𝘦𝘯?” 3. 𝗣𝗮𝗶𝗻𝘁 𝗮 𝗰𝗼𝗻𝘁𝗿𝗮𝘀𝘁. Show them what’s at stake. 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: “𝘔𝘰𝘴𝘵 𝘧𝘰𝘶𝘯𝘥𝘦𝘳𝘴 𝘧𝘪𝘨𝘩𝘵 𝘧𝘰𝘳 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯. 𝘛𝘩𝘦 𝘣𝘦𝘴𝘵? 𝘛𝘩𝘦𝘺 𝘢𝘵𝘵𝘳𝘢𝘤𝘵 𝘪𝘵.” 4. 𝗧𝗿𝗶𝗴𝗴𝗲𝗿 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀. Speak to their frustrations and desires. 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: “𝘏𝘰𝘸 𝘮𝘢𝘯𝘺 𝘱𝘰𝘴𝘵𝘴 𝘩𝘢𝘷𝘦 𝘺𝘰𝘶 𝘸𝘳𝘪𝘵𝘵𝘦𝘯 𝘵𝘩𝘢𝘵 𝘥𝘪𝘥𝘯’𝘵 𝘤𝘰𝘯𝘷𝘦𝘳𝘵? 𝘏𝘰𝘸 𝘮𝘶𝘤𝘩 𝘭𝘰𝘯𝘨𝘦𝘳 𝘤𝘢𝘯 𝘺𝘰𝘶 𝘢𝘧𝘧𝘰𝘳𝘥 𝘵𝘩𝘢𝘵?” 5. 𝗘𝗻𝗱 𝘄𝗶𝘁𝗵 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗖𝗧𝗔. Guide them with precision. 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: “𝘈𝘳𝘦 𝘺𝘰𝘶 𝘢 𝘉2𝘉 𝘍𝘰𝘶𝘯𝘥𝘦𝘳 𝘴𝘵𝘳𝘶𝘨𝘨𝘭𝘪𝘯𝘨 𝘵𝘰 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘦 𝘪𝘯𝘣𝘰𝘶𝘯𝘥 𝘭𝘦𝘢𝘥𝘴 𝘰𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯? 𝘋𝘔 𝘵𝘩𝘦 𝘸𝘰𝘳𝘥 '𝘓𝘌𝘈𝘋𝘚' 𝘢𝘯𝘥 𝘭𝘦𝘵’𝘴 𝘤𝘳𝘦𝘢𝘵𝘦 𝘢 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘵𝘩𝘢𝘵 𝘣𝘳𝘪𝘯𝘨𝘴 𝘪𝘯 𝘤𝘭𝘪𝘦𝘯𝘵𝘴, 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘪𝘮𝘱𝘳𝘦𝘴𝘴𝘪𝘰𝘯𝘴." Now look at this post. Every line flowed so smoothly, you didn’t realize you’d read it all. That’s how your audience should feel too. P.s. what's your best strategy to keep the audience hooked until the end?

How to write good copy for the internet (a guide). Bad copy kills businesses, good copy makes them. I think we’re entering an era where the best products don’t necessarily win, the best copy does. Most people write copy like they are writing instruction manuals. They got lost in explaining how the sausage is made and no one cares. And even worse they use that same robotic copy in the content they create. 1. Paint a picture Make your reader see, feel, and believe in the world you're describing as if they're living it. It's like telling a story that they become a part of. 2. Conversational tone Write like you're chatting with a friend. It should feel easy and friendly, making your reader feel right at home. 3. Use line breaks generously Space out your sentences like breathing spaces in a conversation. People don't have time to read dense paragraphs when you are competing with TikTok. 4. Hone in on a single focal point Keep your message tight around one big idea. It's like using a spotlight in a dark room to show off the most important thing. 5. Shows credibility with examples Use real stories or examples to prove your point. It's like showing a picture to prove you've been somewhere cool. 6. Anticipates concerns and works through objections Think ahead about what might bother your reader and talk it out. It's like answering their questions before they've even asked them. 7. Entertaining Keep things fun or interesting so your reader enjoys reading. It’s like adding a dash of spice to make a meal tastier. 8. Know who you’re trying to reach Write for someone specific, like you know exactly who they are, what they like, and what they need. It’s like picking out a gift for a friend. 9. Show how the product works Explain how things work in simple terms. It’s like explaining a game so everyone can play. 10. Has clear calls-to-action Be clear about what you want your reader to do next. It’s like giving clear directions so someone doesn’t get lost. 11. Don’t be a robot Put some personality in your writing. It’s like wearing your favorite outfit instead of a uniform. 12. Be different than your competition Stand out by being yourself. It’s like choosing to dance to your own music when everyone else is dancing the same. 13. Use positive words Use words that make people feel good and hopeful. It’s like smiling through your words. 14. Avoid exclamation points Use them sparingly. It’s like not shouting in a conversation. 15. Clear and concise Keep it short and sweet. It’s like telling a story without adding unnecessary details. 16. Safe copy is risky copy Dare to be different. It’s like taking a new path through the woods instead of the worn trail. 17. Be interesting, be brave Write something that grabs attention. It’s like telling a story that no one wants to end. 18. Every word matters Choose your words carefully. It’s like picking out just the right ingredients for a recipe. I hope this guide has been helpful.

I've been writing copy for 11 years and studying the best performers for even longer. Here’s 18 copywriting principles that actually move the needle: 1) Your headline has one job Get people to read the next line. That's it. Bad: "Revolutionary AI-powered email platform" Good: "Your emails are probably going to spam" 2) Sell the outcome, not the process People don't want a gym membership. They want to look good naked. "Advanced fitness tracking technology" => "See your abs in 90 days" 3) Make it scannable Most people don't read. They scan. So write for scanners. Use short sentences. Like this. And this. Break up long paragraphs. 4) Address the elephant in the room If people are thinking it, say it first. "Yes, another project management tool" beats pretending you're the first one ever made. 5) Use the word "you" more than "we" Count them in your copy. You should win by a landslide. "We help companies scale" => "You can scale without losing your mind" 6) Write like you're texting a friend Forget "professional" copy. Real language wins. "Leverage our solutions to optimize" => "Here's how to fix this mess" 7) Lead with the problem, not the solution People need to feel the pain before they want the cure. "Advanced CRM features" => "Your deals are falling through the cracks" 8) One idea per sentence If you can add "and" to your sentence, it's probably too long. Split it up. 9) Use numbers (but make them believable) "Thousands of customers" sounds made up. "2,847 customers" sounds real. 10) Test your copy on your mom If she doesn't understand what you do, rewrite it. 11) Delete every "very," "really," and "quite" They weaken everything. Your product is either good or it isn't. 12) Start with the biggest benefit Bury the lead in journalism. Lead with it in copywriting. "Save time, reduce costs, improve efficiency" => "Cut your workload in half" 13) Use power words (sparingly) Free, new, proven, guaranteed, instant. But don't sound like a used car salesman. 14) Write buttons that continue the conversation "Submit" tells people to stop talking. "Show me how" keeps them engaged. 15) Create urgency without lying "Limited time offer" is played out. "Price increases next month" is honest urgency. 16) Show, don't tell "User-friendly interface" => Screenshot of the actual interface "Fast results" => "Results in 24 hours" 17) Use "because" to justify anything Harvard study: People will do almost anything if you give them a reason. "Buy now because..." always works better than "Buy now." 18) End with one clear next step Don't give people 5 options. Give them one obvious choice. Multiple CTAs = confused customers = no sales. TAKEAWAY: Good copy isn't about being clever. It's about being clear. Clear wins every time.

I once rewrote Valley's homepage 24 times before publishing it. I thought I was being obsessive. Then I read this: 5x more people read your headline than your body copy. So by the time you've written the headline, you've already spent 80 cents of every dollar. ( Ogilvy ) I wasn't being obsessive. I was underspending. Here are the copywriting rules I keep coming back to, mostly from Harry Dry & the greats he channels: + Run every sentence through 3 tests: Can I visualize it? Can I falsify it? Can nobody else say this? Three yeses = keep. Three nos = rubbish. + "Don't just get a job. Change an entire industry." Fails all 3. "Worn by supermodels in London and dads in Ohio." Passes all 3. That's the whole game. + Concrete beats abstract. Your brain remembers pictures. "Couch to 5K" beats "regain fitness." "1,000 songs in your pocket" beats "5GB MP3 player." + The zoom-in trick: write the abstract word, then rewrite it until you've got something you could drop on your foot. + Falsifiable beats safe. "Galileo got house-arrested for saying the Earth spins around the Sun. If he'd said the Earth had a harmonious connection with celestial objects, they'd have sent him to the pub." + Volvo line: "Your car has 5 numbers on the speedometer. Volvo has 6." Visual. Falsifiable. Only Volvo can say it. + If a competitor could have written your sentence, cut it. Hinge owns "Designed to be deleted." Nobody else can say it now. Find your version. + Write the way you talk. Contractions. Starting sentences with And. But. So. Read it aloud. If your partner cringes, rewrite. + Kill landing-page words: unlock, unleash, empower, supercharge, seamless. Real people don't talk like that. + Kill adverbs and adjectives. "Incredibly delicious meal" loses to "the steak fell off the bone." + More periods. Fewer commas. + The burrito test: paragraphs should fit in 2 lines, and pulling any sentence should make the whole thing fall apart. + Slippery slide: the only job of the headline is to get the first sentence read. Same for every sentence after. + Bold claim up top. Then spend the rest backing it up with an absurd amount of proof. + Call-to-Value beats Call-to-Action. "Create Your Website" beats "Sign up now." + Write for one reader. Not a thousand. One. + Your customers wrote your copy already. Ask them what's frustrating, steal the exact phrase from the email. + Blair Warren's 27 words: people will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies. Hit one, you punch above your weight. + AI can't write copy. AI has no taste, no conviction, no lived experience. It rearranges words humans already laid down. Great copy is laid down in an order nobody has used. + Great copy isn't written. It's rewritten. 20 drafts, minimum. The bar: if a competitor could have written it, cut it. If a 9 out of 10 isn't your floor, don't ship. If not, rewrite.

My agency has driven $200+ Million in email revenue for our clients. Here are the 15 Copywriting Rules that made it possible: 1. Big Idea Make your copy revolve around a Big Idea. This idea has to be: - Exciting - Interesting - Timeless, and - Relevant to the reader Remember: People don't buy products, they buy ideas (BIG ones). 2. Irresistible Offer What makes an irresistible offer? Simple. Perceived value >>> price. Your copy must show prospects they're getting A TON of value for a relatively small amount of money. That way it will be easier for them to say "Yes" than to say "No". 3. Rule of One Don't focus on too many things at the same time. Sell ONE thing. Present ONE idea. Explore ONE topic. Solve ONE problem. Share ONE solution. This is how you write effective copy. 4. Headline + Lead = the most important part These two determine who will read your copy (and who won't). Make your headline interesting, intriguing and specific. Make your lead engaging, compelling and entertaining. In short, make the first part impossible to ignore. 5. Subject Lines must grab attention The sole purpose of the subject line is to make people open your email. You accomplish that by grabbing their attention. How? >> Spark curiosity >> Include benefits Example: "The worst 5 marketing mistakes and how to avoid them." 6. Write like you speak This one is pretty self-explanatory. Here's a great exercise to accomplish this: 1. Read your copy out loud 2. If it doesn't feel like you're the one talking, rewrite it Works like a charm. 7. Write, then trim When writing your first draft, write everything that comes into your head. Then edit multiple times to remove redundancies, adverbs, etc. Your copy will be way shorter but way more effective. 8. Talk to a person, not a crowd Your target should feel like your copy is written specifically for them. Here's how to accomplish that: - Use YOU language - Avoid generalization - Show some personality Selling to one -> Many sales Selling to many -> One sale 9. Show what's in it for them The only thing going through your target's head when reading your copy is: What's in it for me? Answer that question and the sale is yours. 10. USP Whatever product you're selling online, Chances are there are 1000's of similar products in the market. If you want yours to succeed, you need to stand out. How? By showing your targets your Unique Selling Point. I.e. What you have that your competitors don't. 11. Big Problem Your copy has to be centered around a Big Problem. The bigger the problem, The more it aches them, The more they want to get rid of it, The more they'll pay for a solution, The more money you will make. Internalize this: Big Problems = Big Money. PS. Read further in the comments

A story structure you can use on LinkedIn: Going from writing 75,000-word books to 240-character tweets (pre-Elon) kicked my butt. It’s a different type of storytelling. Plus, I: • Had no network • Didn’t get psychology • Knew nada about copywriting And that meant my first few months writing on the internet were brutal. Recently, I changed my approach for one reason. Storytelling is rooted in transformation. No transformation, no story. But how the heck do you fit that in a tweet? A LinkedIn post? An email? So, I dedicated quite a bit of time to create what I call “Micro Storytelling.” It’s a combo of storytelling principles and two copywriting formulas: • Before - After - Bridge • Attention - Interest - Desire - Action Together, copywriting and storytelling help you get attention, keep attention, and turn that attention into something valuable. Here’s the 5 steps to create a Micro Story: 1. Before 2. After 3. Bridge 4. Lesson 5. Action BABLA. I tried so hard to make it a better acronym. But here we are… let’s agree to call it “Micro Storytelling.” 1. Tell people about the Before Introduce the Before state. Where you’ve been, how you thought, the argument you’re about to lay waste to. 2. Juxtapose the After (or the “Desired Future”) In short-form storytelling, juxtaposition becomes your best friend. Put unrelated or opposing ideas next to each other and you simultaneously: • Create tension • Form open loops • But keep the solution hidden At this point, the reader’s begging you to show them the bridge. 3. Bridge the gap (this is the “Transformation”) You’ve opened the loop. Now, it’s time to close it. Tell your reader how you went from Before to After. 4. Share the Lesson, the “So What” Bridges need foundations. What are your takeaways? Why did you care about the Before, After, and Bridge? What should your reader do about it? This is the step I used to skip. But without it, the story lacks its conclusion. Share your non-obvious takeaways. Share your perspective. Share your opinions. Share whatever you can share that nobody else can. 5. You’ve inspired desire, now ask for the Action People see themselves in stories. When you connect steps 1-4, you create desire in the right person. They want the transformation for themselves. Present a way for them to take that step. Tldr: I’m not a big template guy. Instead, focus on the psychology of short-form storytelling. • Juxtaposition to create conflict and interest • Transformation to illicit desire and intention • Lessons to show confidence and conviction Writing on the internet isn't about trends, algos or virality. It’s about resonating with people. And to do that, become a great writer and storyteller. The rest will come. --- If you want to become a better storyteller, try my free newsletter with 81,538 others. You’ll get 1 storytelling tip each Saturday morning. Tap the ‘visit my website’ button in my bio to join us.

One of the best exercises you can do as a copywriter is synthesize longer writing into shorter writing. Because—and this is almost always true—if you can rewrite something to say the same thing in fewer words, you’ve made the work better. And a great place to practice is Wikipedia. Try this: Rewrite a Wikipedia paragraph to a third of its original length (e.g., edit ~150 words down to ~50 words) without sacrificing the meaning. This is an ultra-effective exercise because concision is already baked into Wikipedia’s publication rules, which state: “Articles should use only necessary words. This does not mean using fewer words is always better; rather, when considering equivalent expressions, choose the more concise.” In other words, the platform already has a strict no-fluff policy—and that’s what makes this exercise so good. Editing an already-concise paragraph for brevity demands hypersensitivity to syntax, to sentence structure, to the weight of each word. It puts your Editor Brain into overdrive, forcing a mindset so unnatural, you’ll walk away from each exercise a markedly more concise writer. 𝘛𝘳𝘺 𝘪𝘵. Do it once a day, five days a week for a month, and your writing will drastically improve. Do it once a day, five days a week for 𝘢 𝘺𝘦𝘢𝘳, and the quality of your writing will surpass that of most professional copywriters. Need an example? I synthesized this paragraph from HubSpot’s Wikipedia page:

How to write copy that grabs people by the eyeballs (without selling your soul to the marketing gods): So, you want to write copy that makes people laugh, cry, and – most importantly – buy? Not the kind that drones on about 'synergistic solutions' or sounds like a robot or bot having an existential crisis? Fabulous. You're very aware. So, here are 10 copywriting commandments to burn into your brain (or scribble on a napkin). 1. Write like you're being chased. If your copy sounds like you had too much time to write it, it’s probably awful. The best copy? Urgent, punchy, a little chaotic – like you’re hammering it out before a bear mauls you. 2. Delete every third word. This is the fastest way to spot fluff. 'Our company is dedicated to providing high-quality, results-driven solutions' becomes 'We get results.' There. Done. 3. If your copy could be read at a corporate meeting, set it on fire. Words like 'leverage', 'innovative', 'holistic' belong in PowerPoints, not ads. Nobody has ever read the phrase 'cutting-edge solutions' and felt anything. 4. Sell me this pen? No. Sell me a stolen one. Anyone can sell something useful. A real copywriter makes you desperate for something utterly pointless. Can you convince someone to buy a single shoelace? A half-eaten sandwich? If so, congratulations. You’re dangerous. 5. Stop trying to sound clever. Be clear. You’re not writing poetry, you’re convincing Bhaskar from accounting to click buy. If your copy needs a translator, you’ve lost. 6. Avoid adjectives like a bad Tinder date. 'We offer an incredible, fantastic, world-class, revolutionary…' No. Pick one. Or better yet, prove it with a fact instead. Or, simply swipe left. 7. Boring copy? Make it weirder. You’re selling insurance? Compare it to a rabid badger attack. Selling toothpaste? Talk about your lifelong fear of dentists. If it stands out, it sells. 8. Get to the damn point. Nobody reads the first three lines of your LinkedIn post. Cut them. Start where it gets interesting. Btw, I should have followed this tip for this post. 9. Read your copy like a very angry customer. Would you be convinced? Or would you roll your eyes and keep scrolling? If it wouldn't make you feel something, it’s dead. 10. Write like a human, not a brand voice. People don’t trust brands. They trust people. Your copy should feel like a friend whispering, 'Hey, this thing is actually good – get it before the idiots do.' Bonus: If you’re following all the rules, you’re doing it wrong. #justsaying #copywriting #writing #lessons

I've been a copywriter for 2 years. If I could go back in time and teach my amateur version, these are the 5 principles I'd share: (might be helpful to someone) 1. Rule of One You are writing to one person. Always. That means your copy should have: One story One benefit One big idea One emotion One outcome Never confuse your reader with too many things. 2. Clarity Copy should always be communicated well. Clear beats clever all day, every day. If your reader doesn't get it, you've lost. 3. Context is king If you understand context, you win the game. Ask yourself: What market am I writing for? What medium am I writing on? What audience am I catering to? What are their awareness levels? What is my core messaging angle? 4. Don't be dull Find a way to make your copy interesting so people are curious and want to start reading or keep reading. Boring copy never sells. Write copy that people look forward to. That means: Tell a story Share stats Show a BTS Use your wit Play with words Make them laugh Have structure & voice Never make them go "meh." 5. Think like a reader Readers are selfish so your writing needs to be selfless. With every piece you write, answer WIIFM. "What's in it for me?" (from a reader's perspective) Call it value or benefits or something else, but if the readers get what they want, they will come back for more. What's your top copywriting tip? Let me know in the comments below!👇🏻 Follow #OKCreative for more. #copywriting #writing

Everyone needs to learn copywriting. (Period.) When I started building my influencer marketing agency from scratch, I had the misconception that “more is more”—but it took me a few years to realize that less is more. Whether you're writing a message, giving a brief, explaining your strategies, or drafting a copy, knowing how to say less but make it more impactful is everything. Let’s face it—nobody has the time to read long paragraphs. This is exactly where the power of copywriting comes in. Here's the thing: copywriting doesn’t need a formula. It needs the power to trigger emotion, spark action, and get results. You need the ability to secure a ‘yes’ from your clients and customers without drowning them in words. That’s where the PASTOR formula comes into play. It’s a method that has helped me elevate my copywriting game—and it’s simple, effective, and powerful: P - Problem: Start by identifying the pain point. What’s the problem your audience/client is facing? A - Amplify: Expand on the pain. Make it real. Show why it matters. S - Story: Share a relatable story or testimonial. Show them how others overcame the problem. T - Transformation: Show the benefits of solving this problem. Paint a picture of their future once the issue is resolved. O - Offer: Present your product or service as the solution to their problem. R - Response: End with a clear, compelling call to action—make it easy for them to take the next step. By using PASTOR, you craft a narrative that speaks to your audience/client's pain, offers a solution, and compels action.  I’ve seen this firsthand—my clients don’t want lengthy messages, they prefer concise, impactful points. This not only makes campaigns more cohesive but also saves valuable time, allowing us to get straight to the heart of what matters. So, next time you're writing a copy or a client pitch, remember: it’s not about how much you say. It’s about how much you say with purpose. #boldopinions #thoughtleadership #contentwriting #marketing