Today, the Board is announcing a new case for consideration. As part of this, we invite people and organizations to submit public comments by using the button below.<\/p>\n\n\n\n
As we cannot hear every appeal, the Board prioritizes cases that have the potential to affect lots of users around the world, are of critical importance to public discourse or raise important questions about Meta\u2019s policies.<\/p>\n\n\n\n
The case that we are announcing today is:<\/p>\n\n\n\n
Potentially Misleading AI Donation Campaign Video<\/strong> The Board has selected a case involving an AI-generated video of a monk who appears to be part of the Walk for Peace march asking for support, with a link to a page on the subscription-based platform Patreon. The post describes the monks as \u201cwe\u201d and \u201cus,\u201d and the page bio states, \u201cnot official.\u201d In recent years, scams on social media have become a global issue. This case will allow the Board to examine how manipulated media can be used in potentially misleading donation campaigns.<\/p>\n\n\n\n The Walk for Peace was a nonpartisan peace march held by Buddhist monks from October 2025 through February 2026. The monks travelled across the U.S. on foot to spread \u201charmony and well-being for all living beings<\/a>.\u201d<\/p>\n\n\n\n In January 2026, a Facebook page, which also lists \u201cAI narrator\u201d in its bio, posted an AI-generated video of a Buddhist monk who is seemingly part of the Walk for Peace. In the video, he stands in front of a welcome sign for the U.S. state of North Carolina and says it is \u201cbrutally cold\u201d and \u201cour fingers are going numb within minutes.\u201d He then goes on to say \u201cwe are walking step by step but today is hard,\u201d and asks people for their \u201cwarmth, love and prayers.\u201d The video\u2019s caption asks for support to \u201cshare this journey, and help carry peace forward,\u201d with the hashtags \u201c#WalkForPeace\u201d and \u201c#Compassion,\u201d and a link to a Patreon page. If a user clicks the external Patreon link, the Patreon page is described as an \u201cUnofficial fan project\u201d with \u201cno real affiliations.\u201d The Patreon page offers paid subscription tiers for content. The post was viewed over 100,000 times.<\/p>\n\n\n\n Three users reported the content four times, all indicating it was a scam. A moderator reviewed the first report and determined the content did not violate Meta\u2019s Community Standards, including the Fraud, Scams and Deceptive Practices<\/a> policy. Automated review of the second report decided the same. Human and automated review of the third user\u2019s report determined that the post was not violating. The second reporter appealed Meta\u2019s decision to keep the content up on platform, but the report was not prioritized for human review. As a result, the content remained on Facebook. Following this, the second reporter further appealed Meta\u2019s decision to the Board.<\/p>\n\n\n\n The user who appealed to the Board states that \u201cthe account is scamming people into believing\u201d that the depicted individual, \u201cis one of the vulnerable monks walking to DC,\u201d and that \u201cFacebook users are donating money on Patreon, thinking it goes to the monks on their Walk for Peace\u201d, while \u201cit doesn\u2019t\u201d, and \u201cit is all a scam.\u201d<\/p>\n\n\n\n Meta told the Board that the content does not violate its Misinformation<\/a> and Fraud, Scams and Deceptive Practices<\/a> policies. It said the post does not violate the Misinformation policy that requires removal because it does not pose a risk of \u201cimminent physical harm\u201d nor interfere with the functioning of democratic processes. Meta also did not apply a manipulated media informative label to the post because it was not connected to a \u201ctime-sensitive event, such as an election or crisis,\u201d and therefore had \u201cno indication of urgency\u201d, which is necessary for the company to apply such a label. It further stated that the posting user affirmatively discloses the artificial nature of the content in the profile bio and the linked Patreon account.<\/p>\n\n\n\n
2026-044-FB-UA<\/strong>
User Appeal<\/strong>
Submit a public comment using the button below<\/strong><\/p>\n\n\n\n