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Coupang Play

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Coupang Play
Coupang Play logo: a blue triangle or play button surrounded by a blue halo, the word "coupang" in lowercase below. The "c", "o", "u" are brown, "p" in red, "a" in yellow, "n" in green, "g" in blue.
Native name
쿠팡플레이
Type of site
OTT platform
Available inKorean
PredecessorHooq
Headquarters
Seoul
Area servedSouth Korea
OwnerCoupang
ProductsVideo on demand, Sports streaming
URLwww.coupangplay.com (in Korean)
Users8.05 million (As of 2024)[1]
LaunchedDecember 24, 2020; 5 years ago (2020-12-24)
Current statusActive

Coupang Play (Korean: 쿠팡플레이) is a South Korean video on demand over-the-top streaming television service launched by Coupang in December 2020.[2] It is based on the former Hooq's assets. After the 2022 Saturday Night Live Korea sketch lampooning Korean presidential candidates went viral, Coupang Play gained popularity with a reasonable subscription fee compared to other OTT services such as Netflix, Wavve and TVING.[3] Coupang Play is included as part of Coupang's Rocket Wow paid membership.[4]

With 6.34 million subscribers by August 2023, Coupang Play had the fastest year-on-year subscriber growth compared to other streaming platforms.[5] After the addition of sports broadcasting, it had 8.05 million active users by January 2024.[1][6] Along with live streaming sports, the increase in original programs has drawn more users.[7]

In March 2025, Coupang Play acquired the exclusive South Korean rights to select English-language films and television shows from Max and Warner Bros. Pictures in a distribution deal with Warner Bros. Discovery.[8]

The service became available to general Coupang members as a free ad-supported platform in June 2025.[9]

In June 2025, Coupang Play secured the exclusive broadcasting rights in Korea for major NBA season games starting from the 2025-26 season.[10] In addition, Coupang Play holds exclusive broadcasting rights in Korea for several popular overseas soccer leagues, including the German Bundesliga (2024-25 season) and the Spanish La Liga (2023-24 season).[11]

Programming

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Sports

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Football

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Other sports

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Original programming

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Scripted

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Unscripted

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Notes

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  1. ↑ all 10 South Korea matches, plus selected matches
  2. ↑ Finals tournament only

References

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  1. 1 2 Kim, Ju-yeon (February 5, 2024). "Coupang Play becomes first Korean streaming service to surpass 8M monthly users". Korea JoongAng Daily. Retrieved 26 March 2025.
  2. ↑ Chae, Yun-hwan (24 December 2020). "E-commerce giant Coupang launches video streaming service". Yonhap News Agency. Retrieved 21 April 2021.
  3. ↑ Choi, Soo-jin (January 13, 2022). "신혜선 '어쩔티비' 한마디에 300만명 몰렸다…'가성비 OTT' 돌풍" [Shin Hye-sun's 'What TV' comment attracted 3 million people...'Cost-effective OTT' sensation]. The Korea Economic Daily (in Korean). Retrieved January 17, 2022.
  4. ↑ Choi, Moon-hee (December 31, 2021). "Coupang Offers Most Attractive Paid Membership Benefits among e-Commerce Companies". BusinessKorea. Retrieved 26 March 2025.
  5. ↑ Mun, So-jeong (September 12, 2023). "Coupang Play outpaces streaming rivals". The Korea Herald. Retrieved 26 March 2025.
  6. ↑ Kim, Dae-gi (February 6, 2024). "쿠팡플레이, 스포츠 콘텐츠로 입지 다진다" [Coupang Play strengthens its position with sports content]. Maeil Business Newspaper (in Korean). Retrieved 26 March 2025.
  7. ↑ Lee, Yoon-seo (April 25, 2024). "Monthly users on local streaming platforms outpace Netflix, Disney+". The Korea Herald. Retrieved 28 March 2025.
  8. ↑ Gruenwedel, Erik (March 11, 2025). "WBD Inks Content Distribution Deal With South Korean Streamer Coupang Play". Media Play News. Retrieved 26 March 2025.
  9. ↑ Lee, Gi-woo (May 9, 2025). "쿠팡플레이, 6월부터 '와우회원' 아닌 일반 회원에게도 공개" [Coupang Play will be available to non-Wow members starting in June]. Chosun Ilbo (in Korean). Retrieved 23 May 2025.
  10. ↑ Lee, Myeong-hwan (2025-10-01). "Only Baseball and Champions League Left... Coupang Play Building a "Sports Kingdom"". The Asia Business Daily. Retrieved 2026-05-24.
  11. ↑ Lee, Yoon-seo (2024-06-22). "Streaming services gradually dominate sports broadcasts amid mixed reactions from fans". The Korea Herald. Retrieved 2026-05-24.
  12. 1 2 3 4 Nambiar, Rahul (28 February 2023). "Formula 1 unveils multi-year partnership with Coupang Play". SportsMint Media. Retrieved 25 April 2023.
  13. ↑ "Bundesliga International announces long-term strategic cooperation with Coupang Play" (Press release). DFL Deutsche Fußball Liga GmbH. 27 November 2023. Retrieved 20 December 2023.
  14. ↑ Sim, Josh (20 October 2022). "La Liga to be streamed exclusively by Coupang Play in South Korea". SportsPro Media. Retrieved 25 April 2023.
  15. ↑ Yusuf, Imran (3 May 2024). "EXCLUSIVE: First EPL, FA Cup joint sale as Coupang poised to bag rights in Korea". SportBusiness. Retrieved 9 May 2024.
  16. ↑ "AFC confirms media rights deal for the 2025-2028 cycle with Korea Republic's Coupang Play". Asian Football Confederation. 26 April 2023. Retrieved 13 January 2024.
  17. ↑ "[보도자료] 쿠팡플레이, 2023 카타르 아시안컵 전 경기 디지털 생중계!" [[Press Release] Coupang Play, digital live broadcast of all 2023 Qatar Asian Cup matches!]. Coupang (in Korean). 28 December 2023. Archived from the original on 12 January 2024. Retrieved 5 January 2024.
  18. ↑ Team, Newsroom (2021-09-08). "[보도자료] 쿠팡플레이, 3년간 NFL 경기 디지털 독점 생중계" [[Press Release] Coupang Play, Digital Exclusive Live Broadcast of NFL Games for 3 Years]. 쿠팡 뉴스룸 (in Korean). Retrieved 2022-09-29. {{cite web}}: |first= has generic name (help)
  19. ↑ "How To Watch ONE 157: Petchmorakot Vs. Vienot Live On 20 May". ONE Championship – The Home Of Martial Arts. 2022-05-10. Retrieved 2023-04-25. The main card broadcasts live on Coupang Play and IB Sports
  20. ↑ Lee, Jae-lim (September 16, 2021). "Coupang Play to air first original series 'One Ordinary Day' from November". Korea JoongAng Daily. Retrieved September 18, 2021.
  21. ↑ Lee, Gyu-lee (May 31, 2022). "Bae Suzy's new series, 'Anna,' to premiere June 24". The Korea Times. Retrieved February 12, 2024.
  22. ↑ Lee, Gyu-lee (November 21, 2024). "Im Si-wan takes on comedic role in Coupang Play series 'Boyhood'". The Korea Times. Retrieved February 12, 2024.
  23. ↑ Park, Jung-sub (February 6, 2024). 쿠팡플레이, 이보영 주연 '하이드' 3월 23일 공개 [Coupang Play, Lee Bo-young starring on 'Hide' to be released on March 23] (in Korean). JTBC News. Retrieved February 12, 2024 – via Naver.
  24. ↑ Ahn, Tae-hyun (July 4, 2024). 신현빈·문상민 주연 '새벽 2시의 신데렐라', 8월24일 첫 공개 확정 ['Cinderella at 2 AM' starring Shin Hyun-bin and Moon Sang-min, first release confirmed for August 24th] (in Korean). News1. Retrieved July 21, 2024 – via Naver.
  25. ↑ Yoon, Hyo-jung (July 18, 2024). 이세영·사카구치 켄타로 韓日멜로 '사랑 후에 오는 것들' 9월 공개 [Lee Se-young and Kentaro Sakaguchi's Korean-Japanese melodrama 'What Comes After Love' to be released in September] (in Korean). News1. Retrieved July 18, 2024 – via Naver.
  26. ↑ Jang Da-hee (July 15, 2025). "박민영-박희순-주종혁, 악당 잡는 사기단 변신…'컨피던스맨 KR' 9월 공개" [Park Min-young, Park Hee-soon, and Joo Jong-hyuk transform into a fraud group that catches villains… 'Confidence Man KR' to be released in September]. MBC Entertainment (in Korean). Naver. Retrieved July 15, 2025.
  27. ↑ Jang, Da-hee (June 10, 2025). 쿠팡X지니 오리지널 'UDT'...윤계상·진선규→이정하 캐스팅 [Coupang X Genie original 'UDT'..Yoon Kye-sang·Jin Seon-kyu→Lee Jung-ha casting]. iMBC (in Korean). Retrieved December 3, 2025.
  28. ↑ 차학연, 청춘 로코 주인공 됐다?'로맨스의 절대값' 캐스팅 : 네이트 연예. Nate (web portal) (in Korean). Retrieved 2026-01-20.
  29. ↑ Choi, Yi-jeong (February 5, 2026). 김혜수X조여정X김지훈X김재철, '지금 불륜이 문제가 아닙니다' 캐스팅..대본리딩 공개 [Kim Hye-soo, Jo Yeo-jeong, Kim Ji-hoon, and Kim Jae-chul cast for Affair Is Not the Problem Now...Script reading revealed]. Osen (in Korean). Retrieved February 5, 2026.
  30. ↑ Yang, Haley (August 20, 2021). "Lineup announced for Coupang Play's new 'SNL Korea'". Korea JoongAng Daily. Retrieved September 18, 2021.
  31. ↑ Lee, Tae-hee (February 22, 2024). "Coupang Play's 'Elite League' to return for second season". Korea JoongAng Daily. Retrieved July 29, 2024.
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