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XL Cola

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XL Cola
Typesoft drink
ManufacturerFalcon Brewery
OriginSweden
Introduced1985; 41 years ago (1985)
Discontinued2000s
Colourbrown
Flavourcola
VariantsXL Cola Light
Related productsApotekarnes Cola
Cuba Cola
Kitty Kola

XL Cola was a cola-flavoured soft drink produced in Sweden.

XL Cola was launched by Falcon Brewery in 1985, including the slogan "Extra Large Taste".[1] It was introduced as a competitor for the Swedish customers of Coca-Cola customerscwho did not like New Coke.

In 1996, Falcon Brewery was taken over by Carlsberg Group. In 2006, the trademark for XL Cola was also taken over by Carlsberg Sweden.[1] The trademark also contains an image mark, the letters XL over narrow stripes and the word Cola in smaller letters.[2][3] As of 2015, the brand is not manufactured; this is probably because Carlsberg owns the Swedish license for Pepsi.

See also

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Sources

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  1. 1 2 Solid Info: Varumärke 117896, read 10 July 2015
  2. Allabolag.se: XL COLA EXTRA LARGE TASTE, read 10 July 2015
  3. Image at Canmuseum: XL-Cola-330mL-Sweden, read 11 July 2015