The Latest
Time Out Reveals The Top 2%: The UK’s 200 Best Restaurants, in Partnership with Chase
· Time Out launches The Top 2%, a major new editorial platform celebrating outstanding restaurants across the UK. Bringing together 200 exceptional restaurants selected by Time Out’s expert food [...]
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Four in Five Marketers Lack Confidence Explaining Campaign Performance
Despite having access to more campaign data than ever before, 80% of marketers admit they do not fully understand why their advertising campaigns succeed or fail, according to new polling [...]
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BUDGET FIGHTS OVER CREATIVE OFTEN KILL AD CAMPAIGN LAUNCHES SAYS NEW RESEARCH FROM XR
Budget battles between CMOs and CFOs are the #1 campaign bottleneck, per new XR (Extreme Reach) research surveying 400+ marketers on what really kills ad launches.
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iSpot Releases Updated Framework for Outcomes Measurement of TV and Video Advertising
The Definitive Guide for Measuring Business Outcomes Outlines Best Practices and Non-Negotiables for Determining Ad Effectiveness
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PubMatic Appoints Megan Ramm as Global Chief Revenue Officer to Drive Growth in AI Ads
PubMatic, Inc. (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, today announced the appointment of Megan Ramm as Global Chief Revenue Officer. The appointment reflects PubMatic’s [...]
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Zefr Launches Opti to Help Advertisers Navigate YouTube Auction Changes
Zefr, a leader in AI-powered responsibility across walled gardens, today announced the launch of Opti, a new solution designed to help brands maintain control over media costs while maximizing the [...]
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Shift Browser Awards Second Annual $25,000 Impact Grant to PhyCo
Unrestricted funding will help the biotechnology company advance seaweed-based alternatives to agricultural plastics
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Medialab Appoints Jasleen Carroll as Head of AI & Innovation
Medialab, the UK’s leading independent media agency, has today announced the appointment of Jasleen Carroll as Head of AI & Innovation. Jasleen will take on the newly created role within Medialab’s innovation team, [...]
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Walmart Connect México, Powered by Infillion, Launches Brand Lift Studies in Its DSP
Walmart Connect México, built on Infillion’s composable platform, is launching self-service brand lift studies directly within its DSP, enabling advertisers to measure brand impact in the same environment where they [...]
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Tinuiti Named Media Agency of Record for Allies of Skin
Collaboration to Power the Next Era of Premium Beauty Marketing Tinuiti, a leading independent media agency, recently announced it has been named Media Agency of Record for Allies of Skin, [...]
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