Brand Collaboration Opportunities

How many times have you come back from a conference or event and thought, “I should’ve done more to maximize that experience”? Not just attending the sessions or showing up at the dinners, but turning it into something meaningful for your visibility, your relationships and your business development efforts. Me too 🙋🏼♀️ It’s easy to get caught up in the travel, the meetings, the panels and then move on to the next thing without following up. But the days after the event are when you can actually turn conversations into relationships and visibility into opportunity. Here are some ways to make the most of it: ✔️ Add new contacts to your LinkedIn network with a brief personal message ✔️ Follow up with a quick note or article relevant to what you discussed ✔️ Set up a coffee or Zoom with someone you want to get to know better ✔️ Thank the organizers and tag them in a post that shares why the event was valuable ✔️ Share a thoughtful takeaway from a session or speaker and connect it back to your work ✔️ Turn a question you were asked at the event into a LinkedIn post ✔️ Make a short list of people you want to stay in touch with and schedule reminders to check in ✔️ Look at the attendee list and identify one or two people you didn’t meet but want to and reach out to them saying that ✔️ Update your contacts or tracking sheet so you don’t lose momentum ✔️ Review your notes and pull out insights or trends that could spark future content or outreach You already invested time and energy to be there, and a few intentional steps afterward can help that investment pay off. Which of these tips are you going to do first? #LegalMarketing #ClientDevelopment #LinkedInTips #BusinessDevelopment

I’ve been having lots of conversations about LinkedIn for events from organisers wanting to drive visibility and engagement, to exhibitors heading to upcoming tradeshows, and everyone in between. Whether you’re hosting, exhibiting, or attending LinkedIn can help you get more out of every event: ✨ More visibility 🤝 More connections 📈 More business outcomes Yet LinkedIn is often underused in the event space. A one-and-done post. A quick thank you. A flurry of activity... then silence. But here’s the thing: the event isn’t the beginning and it shouldn’t be the end. To get the most value, LinkedIn should be part of your strategy before, during and after the event. Here’s how to make the most of it: 🌠 1. Be LinkedIn Event Ready Your profile and company page shape your first impression often before anyone meets you. They should tell a clear, credible story that aligns with your event involvement. Organiser Tip: Create a LinkedIn Brand Kit for your speakers, exhibitors, and team – banners, hashtags, talking points, and example posts. Exhibitor Tip: Use an event-themed banner to show your stand details or branding. 🌠 2. Build Relationships Before the Event The most valuable connections rarely start cold on event day. The lead-up to the event is prime time to increase visibility, build familiarity, and position yourself as someone worth connecting with or visiting at the stand. Organiser Tip: Spotlight speakers, exhibitors, and sessions early and use tags to amplify. Exhibitor Tip: Shortlist people you want to meet - clients, prospects, collaborators, media and start connecting early. 🌠 3. Maximise the Event Experience Use LinkedIn to take people behind the scenes, amplify moments as they happen, and make your presence visible to those who couldn’t attend. Organiser Tip: Have someone live post from the floor, tagging participants and sharing session soundbites. Exhibitor Tip: Make it easy for people to connect with you it creates immediate pathways to keep the conversation going. 🌠 4. Keep the Momentum Going This is the stage where most people go quiet, but this is when the real relationship-building begins. Use LinkedIn to keep the conversation going. Share your takeaways. Follow up with new connections. Repurpose content into future posts. Organiser Tip: Share a highlight post and set the stage for what’s next even a “Save the Date” works. Exhibitor Tip: Send a personalised follow-up message referencing your chat. 🌟 Key Takeaways LinkedIn is one of the most powerful tools you have to extend your event beyond the room. It allows you to build relationships before the first handshake, stay visible throughout the event and strengthen credibility and connection long after the banners are packed away. And if you'd like support to develop your own LinkedIn event strategy that's more than one and done, I’d love to help. Because showing up is just the beginning. #linkedin #events #eventmarketing

Conferences are expensive, boring, and typically have low ROI....but company-led EVENTS on the other hand can be powerful signals. Here's the exact playbook we used at Onward to organize profitable events where prospects can have a great time AND move closer to buying: ➝ 1. Align on your goal. I used to make the mistake of expecting a close within 30 days of an event and would be continually disappointed based on that expectation. Now I consider events another "touch point" in the customer journey/funnel. Our goal is simply to usher the customer to the next stage of the funnel. So if all your leads are top of the funnel, don't expect to close at the event. It's about a) learning what moves the needle for them and b) educating them on our ROI. This will result in moving them to the next sales stage. Your mindset and intentions here are important because otherwise, your pitch will misfire and either come off too brash or too aggressive. ➝ 2. Set the agenda to be what the client would want—not what you want. One of our go-to tactics is mixing education and entertainment. We would create an interactive, immersive learning session w/ a world-class expert with a focus on equipping attendees with tangible takeaways in addition to networking. ➝ 3. Find great partners. In order to share the budget, we typically find like-minded companies that we want to partner with and share customer leads. We participated in Retention.com's marquee summer event in Malibu called Retox and it was one of the more lavish events we've been a part of with over 200+ brands attending. It takes a lot to move the needle for customers to get excited and sometimes you have to go all out! ➝ 4. Yet the simplest format is often the most effective—an intimate, private dinner. You'd be surprised at how much common ground you can find with a potential customer over a 2-hour dinner. Typically there are no pitches, just real connections. The sales pitches will come later—but upfront it's about getting to know one another and seeing how it would be to work together. Sales is about developing relationships and meaningful relationships are built when people can let their guard down and simply connect as human beings. And that's exactly what we aim for. So if you're tired of the same old networking scene and you're craving experiences that truly move the needle, I'd love to connect. What are some unique events you've thrown? I'm always looking for new ideas.

Over the next 3 months, I’m hosting 4 major events in France, UK, USA and KSA. Beforehand, I want to share my top tips on how to get the best out of networking. 1. Set Clear Targets Action: Make a hit list of the top 10 companies or people you need to meet. Research what they care about—know their wins, pain points, & what they’re hunting for before you walk through the door. Outcome: These conversations won’t just happen by chance. By doing your homework, you’ll turn a five-minute chat into a deal-building moment. Schedule meetings in advance, & after the event, send a tailored follow-up email that shows you were listening. 2. Take the Stage (Literally) Action: Get on the agenda. Whether it’s a keynote, panel, or fireside chat, nothing says “I’m the one to watch” like holding the mic. Use this time to address the industry’s biggest challenges & position yourself—& your company—as the answer. Outcome: Speaking builds instant credibility. It’s not just exposure; it’s authority. Post-event, share the highlights on LinkedIn & invite attendees to continue the conversation, turning an audience into a lead pipeline. 3. Own the Floor Action: Don’t just lurk—work the room. Engage with key exhibitors, ask questions, & position yourself as a resource, not just another pitch. Be direct but curious: “What’s your biggest challenge this year?” and “How can I help?” are powerful openers. Outcome: You’ll stand out as someone who listens. Take notes during conversations, & follow up within 48 hours with a personalised message. Not a generic “great meeting you”—send actionable insights or specific ideas that move the ball forward. 4. Host the Inner Circle Action: People bond better in a more relaxed setting than over Wi-Fi. Organise an exclusive dinner, roundtable, or cocktail event for a curated group of heavy hitters. Keep it intimate—this is about building relationships, not just showing off. Go easy on the heavy sell. Outcome: People remember who brought them value & connections, not who handed out free pens. Post-event, share any key takeaways & book one-on-one follow-ups to solidify what you started over drinks. 5. Hack the Tech Action: Use every tool at your disposal—event apps, LinkedIn, QR codes. Pre-event, reach out to attendees & book meetings. At the event, swap contacts digitally to keep things seamless, & use a CRM to track every interaction. Outcome: You’ll leave the event with an organised roadmap of leads, not just a stack of business cards destined for a desk drawer. Follow up strategically with segmented, value-driven emails & keep the momentum alive. The Bottom Line: Trade fairs & exhibitions aren’t just networking. Preparation, presence, & follow-up separate those who close deals from those who just collect swag bags. Be human. Don’t think of this as just a branding exercise but an opportunity for long term partnerships. Be genuine - your new contacts will become close contacts, if not friends. Make it count! #revenuegrowth

Tiffany & Co. x Nike: The luxury collaboration that reshaped brand dynamics When Tiffany & Co., renowned for timeless elegance and heritage, unexpectedly teamed up with Nike, a global icon of street culture and athletic innovation, for a limited-edition Air Force 1 sneaker, the partnership instantly went viral. Within just 48 hours, the collaboration generated over 100 million online impressions, dominating social media platforms, global fashion news, and sparking widespread consumer discussions. This groundbreaking fusion of luxury and lifestyle not only brought Tiffany & Co. into a fresh dialogue with younger and more diverse demographics, but it also elevated Nike’s positioning in the luxury conversation. Insights from Bain & Company highlight that nearly 60% of luxury growth now comes from younger consumer segments who prioritize unique and authentic brand experiences. The emotional resonance of such unexpected collaborations is powerful—it challenges traditional perceptions of luxury, evokes curiosity, and cultivates a strong sense of belonging among consumers who seek distinctive and culturally relevant products. Yet, this bold strategy sparks essential, thought-provoking questions for brands and marketers alike: Does blending two distinct brand identities strengthen their appeal or risk diluting their individual brand prestige? Can luxury heritage brands sustainably leverage modern collaborations without compromising their core identity? How do consumers perceive these collaborations—are they seen as genuine creativity or purely marketing tactics? Do innovative collaborations like Tiffany & Co. x Nike represent the future of luxury branding, or are they fleeting trends? #LuxuryCollaboration #TiffanyNike #BrandInnovation #ConsumerInsights #LuxuryMarketing #BrandStrategy

Gap didn't launch a new pair of jeans. It relaunched a memory. When I saw the headlines, I assumed this was another celebrity collaboration. 𝐇𝐚𝐢𝐥𝐞𝐲 𝐁𝐢𝐞𝐛𝐞𝐫. Limited-edition jeans. Social media buzz. Sold-out collections. Another brand chasing relevance. Then I looked closer. The real story wasn't Hailey Bieber. It was Gap. Instead of reinventing itself, Gap returned to what made people fall in love with the brand in the first place. The Hailey Jean isn't radically different. The campaign isn't loud. The branding isn't trying to go viral. Everything feels intentionally familiar. Relaxed denim. Minimal styling. Clean photography. A quiet confidence that echoes the Gap campaigns of the '90s. Hailey Bieber wasn't there to replace Gap's identity. She was there to introduce it to a new generation. That's the difference between using a celebrity and using a celebrity strategically. Most legacy brands think relevance comes from becoming something new. Gap proved it can also come from reminding people who you've always been. The campaign sold more than jeans. It sold nostalgia with modern credibility. And that's a powerful combination. The best brand strategies don't always invent something new. Sometimes they remind people why they loved you in the first place. What do you think? Is nostalgia becoming one of the most powerful marketing tools, or is it just a shortcut that eventually loses its impact? #BrandStrategy #Marketing #Branding #Advertising #ConsumerBehavior

Your favorite candy bars—Snickers, Butterfinger, Milky Way, 100 Grand—are now in the freezer. And so are your favorite cookies, breakfast pastries, and more. These iconic brands are suddenly showing up in a new and unexpected place, aisle-hopping to create buzz while unlocking entirely new occasions. So here’s what’s actually happening—and why so many brands are heading straight for the freezer. 🍦 Ice Cream Is the Perfect Platform Frozen novelties are indulgent, texture-rich, and built for contrast—crunch, chew, snap, melt. Brands rooted in chocolate, caramel, cookies, or cereal translate seamlessly because their “sensory grammar” already matches the format. Which means a Pop-Tarts ice cream sandwiche now competes with Klondike, and the novelty gives consumers a reason to switch. 🔄 Aisle-Hopping Unlocks New Occasions Frozen isn’t a dessert strategy anymore—it’s an occasion strategy. Nighttime treats, family desserts, summer rituals, multi-pack sharing… frozen opens roles these brands never owned. It’s not reinvention—it’s expansion into moments where they had zero presence. 🕰️ Nostalgia, Re-Sensitized Frozen formats let people re-experience familiar brands in a new way. Cold, creamy, crunchy, gooey—ice cream adds a fresh emotional layer to existing memory. 📈 Frozen Is a Resilient Comfort Category During economic uncertainty, frozen novelties often hold or grow. They’re affordable luxuries—high reward, low commitment—and a smart place to anchor innovation when other aisles soften. 💸 Licensing Makes the Economics Work Most of these products come from licensing deals: • Brands get incremental revenue with no new CapEx • Manufacturers get built-in trial • Retailers get de-risked innovation backed by recognizable IP It’s one of the rare win–win–win structures in packaged food. 🛒 Retailers Say Yes Faster to Known IP Frozen is space-constrained and expensive to get wrong. A recognizable candy or cookie brand is velocity insurance—easier to justify, easier to turn. 📦 Packaging Doubles as Media These brands dominate culture—Halloween aisles, TikTok, memes, movie theaters. So when their logos hit the freezer, the packaging itself becomes advertising. Recognition does the work before the door opens. 🏛️ The Bigger Picture: IP-Led Food Systems This isn’t novelty for novelty’s sake. It’s brands behaving like IP ecosystems—expanding into new aisles, rituals, and moments without touching the core. Frozen just happens to be the richest ground right now. And when you zoom out, the story becomes even clearer: as consumption occasions continue to fragment, the brands that thrive will be the ones that follow those moments across the store. Aisle-hopping is how they get there, and it might be the best way for legacy brands to feel new again — and serve new roles in people’s lives. #CPGTrends #BrandStrategy #FoodInnovation #FrozenAisle #candy #LicensingDeals

At HockeyStack, we generated 35% of our pipeline with in-person events last quarter. We do it by FOMO stacking for executives and turning each event into an ongoing flywheel. Here’s the playbook: 1. Design events CXOs will actually attend Come up with an idea (better if you can turn it into a series) that people would actually pay to go to. Sounds simple. It's not. We're doing a series of Golden Goose events at their showroom in NYC. If you're unfamiliar with the brand, it's a designer sneaker brand that sneaker-heads like me are addicted to. Once you pick your event, carefully curate who you want to have there. That matters almost as much as the actual event. You can't create a great experience without the right chemistry of guests. 2. Make sure people show up Pick 1-3 people from reputable companies or with big personal brands to commit first. Once you land them, use their names and companies (with permission) in your outreach for the next 20 people. Response rates 10x when the guest list already has weight to it. 3. Make sure people remember Always make sure people leave the event with something physical they will truly love. No horribly designed or branded t-shirt. For us, you leave with a custom pair of Golden Goose sneakers. How could you pass that up? 4. Turn the event into content Create high quality content at the event. Turn it into pre-written social posts for attendees and your whole team. Then review who's engaging with those posts and keep a running list to invite to the next event. One event should feed the next one. That's how it becomes a flywheel instead of a one-off. 5. Convert it into pipeline Rule number one: avoid dinners at all costs. If people get stuck next to someone they don't click with, they remember that. That negative experience sticks to your brand. You want a format where your team can float and talk to everybody at different points throughout the night. If you executed steps 1-4, people will naturally ask what you do without you ever pitching it. The sales cycle starts itself. — Want to see the playbook in action? We're doing exactly this on April 16. We're taking over one of San Francisco's hottest new restaurants in North Beach, recently featured by Eater SF and The Infatuation. The guest list includes Bobby Morrison (former CRO at Shopify, Microsoft, and Intuit) and revenue leaders from WRITER, SentinelOne, Navan, and Retool. We have 3 spots left. If you’d like to nominate or apply, register here: https://lnkd.in/grfYzZeE

When you spray your favourite fragrance or swipe that luxury lipstick, chances are… the fashion house on the label doesn’t actually make it. Behind the scenes, luxury beauty is a world of in-house empires, licensing deals, and power players. Here’s the breakdown, plus the marketing lessons behind their strategies: ⭐️ LVMH → The king of beauty (in-house division) Dior, Guerlain, Givenchy, Benefit, Fenty Beauty, Acqua di Parma, Maison Francis Kurkdjian - Marketing tip: Build a portfolio from heritage + disruptive newcomers (Dior + Fenty) to capture every generation. ⭐️ Kering → Fashion giant, but licenses beauty out Gucci, Bottega Veneta, McQueen (with Coty) | YSL Beauté (with L’Oréal) - Marketing tip: Smart licensing allows brands to scale beauty globally without direct investment. ⭐️ Richemont → Focus on watches/jewelry, beauty via Interparfums Montblanc, Van Cleef & Arpels fragrances - Marketing tip: Use beauty as an entry point to luxury for younger consumers. ⭐️ Hermès → Craft-first beauty empire Hermès Parfums & Beauté (fragrances, makeup, skincare) - Marketing tip: Ultra-curated launches → fewer SKUs, but positioned as art objects. ⭐️ Chanel → Independent & in-house Chanel Parfums Beauté (No. 5, makeup, skincare) - Marketing tip: Consistency + exclusivity. No over-licensing. No dilution. ⭐️ Estée Lauder Companies (ELC) → Pure luxury beauty group Tom Ford Beauty, Jo Malone London, Le Labo, Frédéric Malle, Kilian, La Mer, MAC, Clinique - Marketing tip: Invest in niche fragrance houses → scale them globally while preserving “indie” feel. ⭐️ Coty → Licensing powerhouse Gucci, Burberry, Hugo Boss, Chloé, Marc Jacobs, Miu Miu - Marketing tip: Leverage fashion house equity + mass distribution = visibility everywhere. ⭐️ Interparfums → Perfume license specialist Jimmy Choo, Coach, Karl Lagerfeld, Montblanc, Boucheron - Marketing tip: Mid-size agility - launch fast, adapt to regional trends. ⭐️ Puig (Spain) → Family-owned, fast-growing Carolina Herrera, Rabanne, Jean Paul Gaultier, Penhaligon’s, Charlotte Tilbury - Marketing tip: Balance blockbuster fragrances (1 Million, Good Girl) with niche artistry (Penhaligon’s, L’Artisan). LVMH, Hermès, Chanel → own beauty in-house → total brand control. Kering, Richemont → license it out → revenue, no ops burden. Puig & Estée Lauder → pure beauty houses → build empires from fragrance to skincare. 👉 The luxury beauty industry teaches us: ✔️ Protect heritage, but evolve with new generations. ✔️ Beauty is the gateway to luxury. ✔️ Distribution & licensing strategies can be as powerful as creativity. Note: The Image is generated by AI, so please read the post completely to understand better. ------ Repost 🔁 to help your network ------ ➕ Follow Priya Kodali for more like this #Luxury #BeautyIndustry #MarketingStrategy #Fragrance #Cosmetics #LVMH #Kering #Chanel #Hermes #EsteeLauder #Coty #Puig #Interparfums #BrandManagement #LuxuryBusiness