Content Creation Ideas

I’ve helped 100+ clients craft 1,000s of LinkedIn posts in the past 4 years and still never run out of content ideas for any profile. The solution is simple- By asking the right questions. Often, the best posts come from asking the right questions. Here are 20 questions our of the 200 that I ask myself (and you can too): - What’s one challenge I’ve faced recently, and how did I overcome it? - What’s a common misconception in my industry that I can clarify? - What’s something I wish I knew when I started my career or business? - What’s one trend I’m noticing that no one’s talking about yet? - What’s a mistake I’ve made, and what did it teach me? - What’s a question I get asked all the time, and how can I answer it better? - What’s one piece of advice I’d give to someone entering my field? - What’s something I learned from a recent failure or setback? - What’s a small win I achieved this week, and why does it matter? - What’s a habit, tool, or mindset that’s made a big difference for me? - What’s something I saw today that challenged how I think about my work? - What’s a story from my past that shaped how I approach my work today? - What’s a piece of advice I received that I didn’t follow—and why? - What’s one thing people overcomplicate that can actually be simple? - What’s something I’ve changed my mind about recently? - What’s a framework or process I use that others might find helpful? - What’s a moment that made me feel proud of the impact I’m creating? - What’s one way my industry could improve, and how I am contributing to that? - What’s a surprising insight I’ve gained from talking to my customers or team? - What’s something I’m still figuring out, and how am I approaching it? Let these be your guide the next time you’re staring at a blank screen. Pick one, dive deep, and see where it takes you. Because content creation isn’t about waiting for inspiration, it’s about knowing where to look for it. Which question will you start with today? #linkedin

Are you struggling to create engaging content on LinkedIn? Read this: Last month, I sat down with a SaaS founder doing $1.5M ARR for a 2025 content planning session. Here's how we unlocked a goldmine of ideas and increased his engagement by over 200% in just 14 days (with one simple exercise): Enter the Milestone Moments exercise: It's a powerful tool to effortlessly create content ideas by reflecting on past experiences. Here's how it works: Choose a timeline (past 5 years) and riff on these 5 pillars: 1. Mistakes • Share pivotal errors that became learning moments • Offer insights to help others avoid similar pitfalls Example posts: → Why Cutting Corners on Customer Support Cost Us $1M (And How We Fixed It) → The Day I Lost a Major Client: 3 Painful Lessons in Communication → From Burnout to Balance: How Overworking Nearly Killed My Startup 2. Challenges • Discuss obstacles you've overcome • Provide strategies for conquering seemingly insurmountable hurdles Example posts: → Navigating a Cash Flow Crisis: Our 30-Day Survival Strategy → When Our Main Competitor Became Our Biggest Customer: A Pivot Story → Building a Remote Team from Scratch: 5 Unexpected Hurdles We Overcame 3. Insecurities • Open up about fears and uncertainties • Show how you navigated them to build confidence Example posts: → Confessions of a First-Time CEO: How I Tackled Imposter Syndrome → The Day I Froze During a Pitch: Overcoming Public Speaking Anxiety → Why I Was Terrified of Delegating (And How It Made Me a Better Leader) 4. Achievements • Celebrate wins, big and small • Use your progress to motivate others Example posts: → From Garage to Google: Our Journey to Becoming a Preferred Partner → How We Doubled Our ROI by Listening to Customer Feedback → Milestone Alert: 1 Million Users and the Team That Made It Happen 5 . Underrated Skills • Highlight less-discussed abilities that impacted your success • Teach others how to develop these skills Example posts: → Why Emotional Intelligence Outweighs IQ in Leadership: My Personal Journey → The Art of Interviewing: How Curiosity Became Our Competitive Edge → Mastering the Follow-Up: The Simple Skill That Boosted Our Sales by 40% This exercise unearths countless ideas that resonate with your audience. It lets people know YOU better, deepening connections with your audience and ideal customers. Remember, we connect and buy from people, not companies. Your experiences are unique and valuable. Share them. Ready to start? Grab a pen and paper. Generate multiple ideas for each pillar. PS - Follow me, Rohan Karunakaran, for daily tips on how to grow a profitable audience on LinkedIn with organic content. PPS - I've included two additional pillars in the comments below 👇

My 5-Step Content Creation Process – From Ideation to Publication (Got me 48k LinkedIn followers and 11k newsletter subs) 1️⃣ Plant Whenever I have an idea, I plant its seed in my Apple Notes or Notion. How I Get Ideas: ⦿ Client Work: When I run into a new problem, I write a practical guide on how to solve it. (Example: How to write headlines. Fast.) ⦿ Curiosity: I consume a lot of content outside of marketing and advertising. I’m especially into music, poetry, theater, philosophy, psychology, history, and film. This helps me find interesting ideas that I can later connect to marketing basics to make them more interesting. (Example: How Patagonia’s marketing connects to Aristotle) ⦿ Conversations: Random input from outside triggers new ideas. Sometimes it’s real-life conversations, but mostly posts and comments I read online. This helps me write more relevant content. (Example: Scriptwriting with AI.) 2️⃣ Water I usually wait between two weeks and six months for an idea to ripen. During that time, I slowly add to it – thoughts, quotes, visuals, facts, and other pieces of research that I come across. 3️⃣ Harvest Every time I need to write a newsletter (every two weeks), I pick an idea from my garden that feels ripe and try to turn it into something useful. My Three Pillars of Useful Content: ⦿ Savable: People can easily understand it, save it, and come back to it when they need it. ⦿ Stake: Useful content is vulnerable. The best posts make me close my eyes and count backward before hitting publish because they usually involve sharing personal work, ideas, or stories that might make me look dumb. But that’s what makes it interesting—nobody wants safe, cookie-cutter content. ⦿ Simplify the Complex or Complexify the Simple: Explain a difficult task step-by-step or take something basic and dive deeper, approaching it from a fresh perspective. 4️⃣ Trim ⦿ Cut the Fluff: Once I have a messy first draft, I start editing. I strip out all the fluff and obvious stuff. It’s tough, but I keep reminding myself, “Your reader is smarter than you. They’ll get it.” ⦿ Promo Post: I write a promo post for LinkedIn, promising my readers what they’ll learn if they check out the newsletter. This helps me focus on the main point, cutting out anything that doesn’t support that promise. ⦿ AI: I use GPT to find more examples, proofread, and help me nail the right words. (🤖 My favorite editing prompt "Carefully compress the sentence below. Eliminate unnecessary words and replace longer words with shorter ones, ensuring the sentence retains its original meaning, info, and tone.") 5️⃣ Distribute Once the newsletter is out, I repurpose it into short-form content for LinkedIn, Reddit, and Twitter. In total, it usually takes me 16-20 hours of work from the moment I pick an idea until it’s ready to ship, visuals and all. Well, I hope that was useful ;)

Generating 30 Ideas in 30 Minutes? Ever sat in front of a blank screen, hoping for a genius content idea to magically appear? The good news? You don’t need to wait for inspiration to strike. You need a system. Here’s how you can generate 30 content ideas in just 30 minutes, no stress, no overthinking. 1️⃣ The 5 Minute Brain Dump Set a timer for 5 minutes. Write down EVERY idea that comes to mind. No filters. No judgment. Even if it feels silly, write it down. (Example: “Why my morning coffee is actually my best brainstorming tool” ☕) The goal? Get your brain moving. You’ll be surprised how many gold nuggets show up when you stop overthinking. 2️⃣ The 'Content Remix' Method Look at your past content. What performed well? Can you: ✔ Expand on it? ✔ Create a follow-up post? ✔ Turn it into a carousel, video, or a case study? Your best ideas are often hiding in plain sight. 3️⃣ Audience Questions = Content Gold What are people constantly asking you? Check: ✔ Your DMs ✔ Comments on your posts ✔ FAQs in your industry If one person has the question, 100 others are probably wondering the same thing. Answer it in a post. 4️⃣ The ‘Steal Like a Creator’ Trick Find 5 thought leaders in your niche. Read their recent posts. Ask yourself: ✔ What’s my take on this? ✔ How can I make it better, simpler, or more actionable? ✔ Can I add a personal story? (No, this isn’t copying. It’s adding your perspective.) 5️⃣ The Headline Game Write 10 headlines. Then pick the best ones to develop into full posts. A strong headline sparks curiosity, make it impossible to scroll past. 6️⃣ AI is Your Brainstorming Buddy Don’t rely on AI to do all the work, but use it to jumpstart ideas. Ask ChatGPT: “Give me 10 content ideas on [topic]” Then, personalize and refine them with your own insights. What’s your go-to trick for coming up with content ideas? #ContentCreation

I create 247 pieces of content per month. Time spent? 7 hours. Most founders stare at blank screens for hours. They overthink, delete drafts, and convince themselves they're "not interesting enough." Here are 6 tips to generate endless content ideas: 1. Stop Waiting for Inspiration Content isn't about being on camera or feeling creative. It's about documenting what you're already doing, thinking, and learning every single day. 2. The Content GPS Framework Every week follows five buckets: Monday - mistakes I made, Tuesday - systems that work, Wednesday - client transformations, Thursday - contrarian truths, Friday - vision for the future. 3. The 30-in-30 Exercise Spend 30 minutes writing: 10 things that frustrate you, 10 lessons you've learned, 10 transformations you've witnessed. That's your content calendar. 4. Mine Your Past Self Last week at 2am in London, I asked myself one question: "What do I wish I knew 5 years ago?" Wrote 73 ideas in my journal without stopping. 5. Your Struggles Beat Their Quotes 20-somethings share motivational quotes. Real founders share scars.   Your authentic experience will always beat polished perfection. 6. Your Life IS Content Every decision you make, every system you build, every mistake you survive, it's all material waiting to be shared with people who need it. The difference between struggling and thriving with content? Systems beat motivation every time. I don't create content because I'm inspired. I create it because I have a framework that turns my real experiences into value for others. That's the power of building in public, transparency becomes your competitive advantage. Start documenting your journey today. Someone needs to hear exactly what you learned yesterday. __ Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more. Want to learn how to create your content strategy? Join our community of 172,000+ subscribers today: https://lnkd.in/eTDRAcYa

“I experience mind blank when trying to create content.” — Business coach with 15 years experience This isn’t writer’s block. This is expertise overwhelm. You have so much knowledge that choosing what to share feels impossible. Here’s what I tell every coach: Your biggest content mistake isn’t what you’re saying. It’s thinking you need to say everything at once. One framework. One insight. One transformation story. That’s a post. That’s value. That’s client attraction. Last week, I watched a brilliant executive coach stare at a blank LinkedIn post for 47 minutes. She had: → 200+ client transformations → 12 proven frameworks → 15 years of insights But she was paralyzed by choice. The solution? I gave her the Content Extraction Method. Instead of creating from scratch, she started mining her existing expertise. Result: 30 days of content in 2 hours. Your experience IS your content strategy. Quick Content Creation System: Mind Dump Method • Set timer for 10 minutes • Write every client problem you’ve solved • Each problem = 1 content idea Framework Documentation • Pick ONE methodology you use • Break it into 3-5 steps • Share step 1 today Client Win Formula • Challenge + Your approach + Specific result • “Sarah couldn’t delegate → Trust Equation → Team productivity up 40%” Content Recycling • Monday: Share framework • Wednesday: Client success story • Friday: Lesson learned Batch Creation • Sunday: Plan 5 posts • Use voice notes while walking • Turn insights into content immediately Remember: Your audience needs ONE valuable insight, not your entire methodology.

Stop asking "What should I post?" Start asking "What problem can I solve?" Most creators are stuck in content mode, asking what's trending or what got engagement last week. You're creating content about content instead of solving actual problems. Here's the shift: Instead of brainstorming posts, brainstorm problems. What do clients ask you repeatedly?  What mistakes do you see constantly?  What keeps your audience up at night? The best content ideas are hiding in your client conversations from this week. People don't follow you for entertainment. They follow you for solutions. When you solve problems publicly, you prove you can solve them privately. Problem-solving content attracts qualified prospects, positions you as the solution, and converts followers into clients. Your action step: Create a "Problems List" this week. Write down every question clients have asked you in the last month. Each one is a content idea that could land you a client. What's the most common problem your ideal clients ask you about?

10 ideas to be unforgettable: (Content ideas to get noticed and build your brand!) Posting on LinkedIn isn’t about fitting in. It’s about being memorable. Generic posts get ignored. Authentic, valuable content builds real engagement. Here are 10 content ideas to set you apart: 1️⃣ A Personal Career Lesson Share a challenge you faced, what you learned, and how it shaped you. 2️⃣ An Unpopular Industry Opinion Challenge the status quo and start a discussion (respectfully). 3️⃣ A Valuable Hack for a Popular Tool Pick a tool (such as Microsoft Excel) many people use and show time-saving hacks. 4️⃣ A Major Mistake You Made (and What It Taught You) People relate more to failures than perfection. Be real. 5️⃣ A Simple, Actionable Tip Share a small, practical tip people can apply immediately. 6️⃣ A Thought-Provoking Question Ask something that sparks real conversation, not just quick likes. 7️⃣ A How-to for a Difficult Situation Give people a guide for dealing with hard career situations. 8️⃣ A Breakdown of Industry Trends Summarize key insights and explain why they matter. 9️⃣ An Impactful Lesson from Someone Who Inspired You Share something you’ve learned from a mentor, peer, or leader who made an impact on you. 🔟 A Common Misconception in Your Field Debunk myths or clarify misunderstandings that people often get wrong. Keep this in mind: The best content isn’t just informative; it’s memorable. Share insights that make people stop scrolling. Which idea will you try? Let’s talk below ⬇ 💫Repost to help out others 🌻Follow Cassie Lincoln for more insights

Posting content is like busking. People didn't ask for your performance.  You're interrupting their commute. Better be interesting enough to make them stop. Most people think content creation is like hosting a dinner party.  Everyone's there by choice. They'll politely listen even if you ramble about your weekend plans. Wrong. You're not entertaining invited guests.  You're interrupting strangers who have zero obligation to care about what you have to say. Here are 5 ways to make content that's actually stop-worthy: 1/ Lead with immediate value Don't make people work to find the payoff. "I've interviewed 500 marketing intelligence leaders, here were their top 3 mistakes." Give them the good stuff upfront. 2/ Use unexpected visuals Most posts look like boring quotes. Break the pattern. Behind-the-scenes shots. Screenshots of interesting conversations. Anything that makes thumbs pause mid-scroll. 3/ Share stories that make people feel something Connect on a human level. People like hearing heroes journeys - from failure into success. People forget facts. They remember how you made them feel. 4/ Document interesting experiments Try things and share the journey. Cold email 50 executives. Test a controversial marketing approach. Launch a 30-day challenge. Create content from your experiments, not just your opinions. 5/ Create challenges with uncertain outcomes Set up high-stakes situations people can follow. "I'm betting my next month's revenue on this strategy." "Testing if being brutally honest on LinkedIn hurts or helps my business." Uncertainty keeps people engaged. No one owes you their attention. Earn it. ♻️ Share this to help others stop posting boring content 📌 Want to build a successful brand? Here's my free email playbook: https://saywhat.ai/course/