UX Writing For App Notifications

I’ve trained in rooms where people speak English, but think in Marathi, Hindi, Bengali, Tamil Same company, same goals, but completely different communication styles. We love patting ourselves on the back for being diverse. But when a South Indian team feels a North Indian manager is "too aggressive," or a Gen Z employee thinks their Gen X boss is "dismissive", we call it a "communication gap." When really it's India's invisible boardroom barrier. Because while communicating, you’re navigating: 🔹 Cultural nuances 🔹 Generational gaps 🔹 Language preferences 🔹 Urban vs regional perspectives And if you're not adapting, you’re alienating. Here's my 3A’s of Cross-cultural communication framework: 1. Awareness: Recognize that your communication style is shaped by region, generation, and upbringing. It's not universal. 2. Adaptation: Match your message to your audience. One style doesn't fit all rooms. 3. Ask: When in doubt, clarify: What does yes mean here? How do you prefer feedback? What's the protocol for disagreement? India's diversity is incredible. But if we are not actively learning to communicate across cultures, not just languages, we're wasting it. P.S. What's your biggest cross-cultural communication struggle? #CrossCulturalCommunication #AwarenessAdaptationAsk #3AsFramework #Awareness #Adaptation #Ask #CommunicationGaps

Most recruiting outreach dies in the inbox. The culprit is NOT your subject line or your company pitch. It's the missing “Why now?” One crisp, timely reason beats generic every time. Teams using personalized messages in Gem see 73% engagement. Ben Horowitz (a16z) says "Hire for strength, not lack of weakness." Same applies to sourcing: be specific about why THIS person fits NOW. We've tested this across 100s of sequences. Here are 3 lessons that changed how we think about recruiting: 1. Recruiters Master Timing (Not Pitching) Most recruiters sell opportunities. Elite recruiters solve timing problems. The difference? You're not convincing someone your company is great (hopefully that’s obvious). You're reaching them at a moment when your role solves their current problem. Before: "We're an exciting company doing innovative work. Interested in chatting?" After: "You just led Acme's security rollout; we're halfway through ours and need someone who can finish it before Q1 close." The first pitches your company. The second diagnoses their moment. Broadcasting vs. precision. 2. The Formula That Proves You Did The Work Why now: [recent trigger] → [specific fit/impact] because [team/company moment]. Engineer: "You just shipped user permissions at Acme; we're building the same thing and need someone who's solved this before." AE: "Your last two wins were multi-stakeholder, 6-fig expansions; our renewals playbook needs that exact muscle this quarter." PM: "Your open-source release hit 2K stars last month; our product is at early launch stage and needs a PM with that instinct." Designer: "Your redesign increased conversions 40%; we're rebuilding our checkout flow and need someone who's driven results." The structure ties THEIR recent win to YOUR current need. 3. When There's No External Trigger (Create The Why Now) No recent launch? No role change? Match their rare skill to your company's inflection point. You've led 3 marketplace launches; we're at the build-vs-buy decision for ours and need someone who's seen both sides." Or: "You're one of 50 people who've scaled support from 10 to 100 agents; we're at that exact inflection point." The trigger isn't always their moment. Sometimes it's YOUR company's moment that creates urgency. Their specific experience + your immediate need = timing. Test it. Track reply rates in Gem's analytics. —— Recruiters who explain “why me?” get replies. Recruiters who pitch generic “opportunities” get ignored. When you reach candidates at the right time… You unlock conversations that FEEL inevitable. P.S. Before you send any message today, add one “why now” sentence. Stop selling. Start timing. P.S.S. h/t Josh Lowman for the graphic inspo!

Did you know that adjusting your communication style can increase team efficiency by up to 40%? Here are seven proven strategies to adapt your communication style to different workplace audiences:- - Customize message complexity → Executives prefer brief summaries, while specialists seek detailed explanations. - Adjust formality levels → Be casual with team members, professional with clients, and formal with senior leadership. - Match communication channels → Use emails for detailed information, chats for quick updates, and calls for urgent matters. - Time communications wisely → Provide morning updates for early birds and end-of-day summaries for busy managers. - Adapt presentation formats → Employ visuals for creative teams, data-heavy presentations for analytical minds, and narratives for client meetings. - Utilize audience-specific language → Incorporate technical terms for IT professionals and simplify explanations for non-experts. - Focus on relevant benefits → Highlight ROI for finance teams, efficiency for operations, and growth opportunities for sales teams. 📌 Key insight: The most effective communicators are those who skillfully observe and adapt to their audience's needs. These approaches have been tested across teams in three different industries. Remember: The core message remains constant; it's the delivery that shifts. Looking to elevate your workplace communication? Begin with one strategy and expand upon it. P.S. Which of these strategies would make the biggest impact in your current role? Share your thoughts below. 👇 #communication #workplace #teams

✍Work in Government or NFP communications or campaigns?✍ Did you know there are more than 1,000,000 people in Australia who speak a language other than English at home and have low levels of English proficiency? Unfortunately, this audience group is often left out of marketing and communication efforts even though they—like everyone else—require access to information to help them make informed decisions about their lives. So, how can you connect with this audience? 1️⃣ Well, one way is to translate your content. If you’re creating content for English-speaking audiences, think about how it could be translated for other audiences. Consider some of the most widely spoken languages in Australia, like Simplified Chinese, Arabic, Vietnamese, Traditional Chinese, and Punjabi. Or think about languages that best meet the needs of specific audiences that you're trying to reach, like recent refugees, or older populations. 2️⃣ Another approach is using in-language advertising. If you have a budget for paid ads, allocate some of it to multicultural media. For example, in Victoria, the government requires at least 15% of campaign media spending to be directed to multicultural media. An example of this could be running ads on community radio or advertising in publications like "Neos Kosmos" for Greek communities or "El Telegraph" for Arabic-speaking audiences. This helps ensure your message reaches your intended audience. 3️⃣ Finally, sometimes translation alone isn’t enough. Think about adapting your campaigns to align with cultural norms and values. Maybe your slogan or humour doesn’t quite resonate with certain communities. For example, a campaign for a health service might need to emphasise family-oriented messaging in some communities or adapt visuals to align with modesty norms in others. Working with a specialist multicultural communications agency, like Ethnolink, can help make sure your message is both culturally sensitive and impactful. So, what’s the takeaway? Commit to creating communication strategies that include all Australians. Because making your message inclusive isn’t just the right thing to do. It’s how you truly connect with the people who need to hear it most. #translation #CALD #multicultual #communications #culturaldiversity

LinkedIn ads are too expensive to run on autopilot. Yet most B2B marketers are still running “always-on” campaigns and burning budget when their buyers aren’t even online. Here’s the thing → on LinkedIn, timing is everything. Unlike other platforms where users scroll at all hours, LinkedIn engagement is concentrated: Weekdays between 7AM and 6PM Lunch breaks, commutes, and pre-meeting scrolls Specific time zones tied to role and region If your ads are running Sunday afternoon or at 2AM, you’re not building pipeline. You’re paying for impressions that never had a chance. The Problem: LinkedIn Doesn’t Offer Ad Scheduling Native LinkedIn ads can’t be scheduled by hour or day. Sure, you can pause campaigns manually, but who wants to babysit the dashboard every Friday night? Without scheduling, you’re stuck with: Ads showing up when no one is online Bidding against yourself in low-engagement hours Wasted budget on “ghost impressions” The Fix: DemandSense Ad Scheduling This is where DemandSense changes the game. It’s one of the only platforms purpose-built to add true ad scheduling to LinkedIn. What you can do: Custom time blocks: Run ads by hour, day, or region Time zone awareness: Adjust for EST, PST, GMT, CET, or wherever your ICP lives Set & forget automation: No manual toggling Performance matching: Sync schedules with your best engagement windows What Happens When You Get It Right When you align campaigns with buyer activity, you don’t just save budget. You improve performance at every stage: Lower CPC → stop bidding when conversions are least likely Higher CTR → catch people in browsing or decision-making mode Stronger retargeting → ads support nurture flows instead of running in the dark Better funnel performance → prospects see you when they’re actually active Practical Use Cases US SaaS leaders: Run 8AM–6PM across EST + PST, Monday to Friday UK/EU ops managers: Align to GMT + CET, not US hours Global cybersecurity execs: Deploy staggered schedules to mirror local workdays These aren’t hypotheticals. This is how we see clients cut wasted spend and improve conversion rates without touching creative. Beyond Scheduling Scheduling is just one feature. DemandSense also layers in: Real reporting (not vanity metrics) Premium audience sync Website visitor reveal Automation stack That’s how you build full-funnel visibility while running ads at the right time. Final Take: LinkedIn is too valuable to waste on “always-on” campaigns. If your ads run when your buyers aren’t scrolling, that’s budget you’ll never get back. Control what you can control. Start with timing. 👉 Worth rethinking if you’re still running campaigns 24/7. Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk B2B Strategies and Guides: https://lnkd.in/gB-WQ82f Impactable YouTube Channel: https://lnkd.in/emYVDn_T

Expanding your brand into emerging markets? Here's what you need to know about adapting your message. When a brand decides to enter an emerging market, a key question often arises: How can I connect with an unfamiliar audience who lives in a different cultural environment? The answer lies not only in translating your marketing materials, but in localizing and adapting your message to resonate with the new audience. Two key ideas: 1️⃣ Understand the culture before speaking to the market. Emerging markets are diverse and deeply influenced by cultural, historical, and social factors. For example, in regions like Latin America, purchasing decisions can be influenced by family values, while in Asia, it's common to prioritize brands that represent status and trust. 2️⃣ Localize, don't translate. Localization goes beyond language. It means adapting your message to the audience's emotions, values, and aspirations. For example: in Africa, where 60% of the population is under 25, a campaign that highlights innovation and opportunities for a brand focused on young people has a greater impact than one focused on nostalgia. In Latin America, where 75% of purchasing decisions are influenced by social media, working with local influencers is key to building trust. 3️⃣ Align your values with local priorities. A clear example is the focus on sustainability and social purpose. In emerging markets, brands that align with local causes achieve a deeper connection. Are you thinking about expanding into new markets? Do you need a specialized agency? Maybe we can talk.

You saw the ad. You ignored it. You saw it again. Still ignored. Now you see it 6 more times. Welcome to modern D2C retargeting. Most D2C brands retarget like everyone’s always interested. Spoiler: they’re not. We audited 14 Indian D2C brands in April. Different categories. Different spend levels. ↳ But one common problem across the board: → Retargeting was quietly eating up 25–30% of ad budgets… and delivering almost no real lift in conversions. ↳ Here’s what we saw again and again: → Brands targeting the same audience across multiple campaigns. → 30-day visitors are still being hammered with BOFU ads on day 27. → High-frequency users keep seeing offers they’ve already ignored. → Everyone gets the same retargeting creative, no matter their intent level. And the worst part? Meta charges a premium to show ads to warm audiences or even if they’re cold in behavior. ↳ Why this hits harder in India: → COD mindset means More hesitation, slower decision → Lower trust in new D2C brands → Most retargeting is not segmented by behavior or timing You're not nurturing. You’re nagging. ↳ What I suggest brands to do instead: → Cap frequency and refresh retargeting ads weekly. → Use behavioral segments, not just "all visitors". → Retarget with timing logic, not desperation. ↳ My Fix for Smarter Retargeting Strategy 1. Segment your retargeting audiences → 1–3 days: Hot. Hit with offer. → 4–7 days: Educational reminder → 8–14 days: Testimonials, COD trust → 15–30 days: Low-cost nudges, not hard sells 2. Set frequency caps for warm pools → Don’t let the same person see your ad 6–10 times. → It hurts trust and inflates CPC. 3. Use intent-based retargeting triggers → Add to cart ≠ View content ≠ 10 sec video view → Each needs a different message and urgency 4. Rotate your creatives weekly → Fresh visuals and new hooks equals higher re-engagement without annoying the user 5. Track spend split between cold vs warm → If warm is eating 40%+ of budget with low conversions then pull back and fix segmentation. → Swap "Buy Now" with reminder, education, or social proof style creatives. Recap: ✅ Over-retargeting is a silent budget leak in Indian D2C ✅ Meta doesn’t care how relevant your retargeting is, you need to fix it ✅ Smart segmentation and message match means better ROI and trust ✅ Most CAC spikes come from lazy retargeting, not bad ads ✅ Treat retargeting like a nurture funnel, not a sales wall It’s not that your retargeting isn’t working rather it’s working too hard on the wrong people. Sometimes scaling starts by cutting what’s quietly bleeding your best budget. Spending ₹10L–₹50L/month and not sure if your retargeting is actually working? Let’s chat. A 30-min chat could save you lakhs in silent leaks.

Breaking down barriers in communication: How to navigate multicultural work environments In our personal lives, conversations often flow with introductions, storytelling, and sometimes, confirmation biases. This style, shaped by our upbringing and education, suits informal settings perfectly. However, the narrative changes in a professional, multicultural environment. The Challenge of Polluted Communication In the workplace, especially in a multicultural setting, communication often becomes 'polluted' with these informal elements. While these nuances add flavor to personal conversations, they can lead to misunderstandings or inefficiencies at work, and sometime I also need to be reminded of this. It's essential to recognize this difference and adapt accordingly. Stripping Down to Basics Effective communication in a professional setting requires stripping down to the core. You should focus on: 1. Clarity of Message: What exactly do you want to convey? Avoid jargon and culturally specific references that may not be universally understood. 2. Audience Focus: Tailor your message to your audience's understanding. What do they need to know? This requires an awareness of their background and perspective. 3. Feedback Loop: Ensure that your message is understood. This can be achieved through active listening and seeking confirmation or clarification. 4. Actionable Items: Clearly state who is responsible for what actions, along with the relevant timelines. 5. Rationale (When Necessary): Sometimes, explaining the 'why' behind your message is crucial, especially if it motivates action or understanding. However, assess if this is always necessary. Human brain has the tendency to focus on the why and not on the what. The classic example when something bad happens, the first reaction is “why to me” and we do not focus instead on “what to do” to resolve the problem. Same happens when you assign tasks Achieving Effective Communication Here’s how you can achieve effective communication in a multicultural workplace: - Simplify Your Language: Use simple, clear language that can be easily understood by people from various cultural backgrounds. - Be Culturally Sensitive: Understand the cultural norms and communication styles of your audience. This shows respect and aids in clearer understanding. - Practice Active Listening: Encourage feedback and questions to ensure the message is received as intended. - Provide Context: When necessary, give background information to bring everyone to the same level of understanding. Focus on Common Goals: Emphasize shared objectives and how each task contributes to these goals. Remember, in a multicultural workplace, clear and effective communication is not just about exchanging information; it’s about building bridges across cultural divides. By breaking down communication to its fundamentals, we foster a more inclusive and efficient work environment. #massimobrebbia #communication #leadershipdevelopment

I analyzed 400k+ posts to uncover optimal posting times. Here's what I discovered 👇 𝗧𝗟;𝗗𝗥: Peak engagement occurs between 7-8 AM for all countries. But that's not everything. Data reveals a lot: 𝗪𝗵𝗮𝘁 𝘄𝗼𝗿𝗸𝘀: ✓ Posting during morning working hours (6-12 PM local time) ✓ Respecting standard working hours patterns ✓ Adapting to your target audience's timezone ✓ Following data-driven posting schedules ✓ Being available to engage after posting 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀𝗻'𝘁 𝘄𝗼𝗿𝗸: ✗ Posting during night ✗ Posting randomly without strategy ✗ Publishing without engagement availability ✗ Ignoring timezone differences for global audiences ✗ Industry-specific timing (less relevant than working hours) 𝗞𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: ⊕ Coffee time (8-10 AM) shows highest engagement globally ⊕ Targeting the US from Europe? Post around 14:00 ⊕ Consistency trumps perfect timing Want to optimize your LinkedIn presence? Follow me Naïlé Titah for more data-driven insights 🔔 P.S. Drop a comment with your preferred posting time 👇

Complex language can be gatekeeping language. As a diplomat, one of my biggest priorities is communicating foreign policy in a way that resonates with diverse audiences. Here’s a tip I’ve learned: Complex language can be gatekeeping language. When we use jargon-heavy terms, we risk alienating the very people we’re trying to reach. Instead, I focus on using clear, accessible language to break down complex policies. This approach builds trust, fosters understanding, and ensures that vital messages reach everyone. In international affairs, it’s not about oversimplifying—it’s about opening doors to dialogue and inclusion. Effective communication is about making foreign policy accessible to all.