Culture

Muscle Memory
Zyzz Was the Original Looksmaxxer. His Rise and Untimely Death Feel More Relevant Than Ever
A new Apple documentary explores the life of Aziz “Zyzz” Shavershian, who rocketed to internet fame in an age before influencers, then died at age 22 in 2011.
Miles Klee



People Are ‘Marrying’ Chatbots. These Lawmakers Want to Stop Them
Human-AI marriages are not currently recognized by US law. Some Republican state policymakers are drafting legislation to keep it that way.
Jason Parham

You’re Thinking About Online Trends All Wrong
From pessimism around dating to AI reshaping culture, cyber-ethnographer Ruby J. Thelot tells WIRED why people are putting too much stock into things that go viral.
Jason Parham

The Outlaw Chemist Teaching People How to Make Drugs From Scratch
Willy Myco has made over 120 videos showing people his exact process for making everything from LSD to DMT vapes. Not everyone’s a fan of his methods.
Mattha Busby

The ‘Manosphere’ Isn’t a Movement. It’s a Multibillion-Dollar Grievance Industry
Many young men are driven to resentment and are financially exploited as influencers sell them classes, pills, and the illusion of clout, a new report reveals.
Miles Klee

The Gender War Over Obsession Has Come for Theme Parks
Debate over the true villain in Obsession is raging again after Universal Studios announced the movie’s female lead will be featured at an upcoming Halloween event.
Miles Klee

The 12 Best Anime to Watch if You Think You Hate Anime
Japan’s strongest media export makes a solid case for your attention span. Here’s what to watch.
Megan Tomos

The 7 Best TV Shows to Stream This Month
Lanterns, Dark Matter, and the original Star Trek are just a few of the TV shows you should be watching right now.
Jennifer M. Wood

Spider-Man: Brand New Day Is a Superhero Movie for Yearners
Peter Parker’s isolation lands especially hard in the age of AI, a loneliness crisis, and endless scrolling.
Carla Sertin

Did an AI Music App Just Snitch on the Song of the Summer?
Fenix Flexin’s hit song “Rubberz” has hip-hop fans arguing over whether it was generated by AI. Some say they have proof it’s machine-made, but will anyone care?
Dexter Thomas

More Typos, Fewer Em Dashes: Writers Are Creating an Anti-AI ‘Literary Counterculture’
Novelists, journalists, and power LinkedIn posters are embracing first-person narratives and idiosyncrasies to avoid being mistaken for chat bots.
Emma Madden

Boomers Can’t Stop Gifting Their Grandkids AI-Generated Slop Books
Parents are getting fed up with garbled bedtime stories that feature characters based on actual photos of their children.
Miles Klee

FIFA’s World Cup Halftime Show Puts American-Style Spectacle on the World Stage
Organizers want the show to be the most-viewed halftime show in history. Having Shakira, Justin Bieber, Coldplay, and BTS will surely help—but do soccer fans want it?
Angela Watercutter

No One Can Afford to Make Myst Games Anymore
“Myst” sold over 6 million copies in the ’90s. Its latest spinoff couldn’t shore up any funding, pointing to an existential crisis among double-A games.
Adam Morgan

More Than a Thousand Pokémon Go Players Descend on Times Square to Defeat Mewtwo
A surprise 10th-anniversary event saw Niantic fulfilling a promise teased in the original 2016 launch trailer for its popular mobile game.
Julian Chokkattu

The Other Major Soccer Event of 2026? The Shake-Up in the World of Video Games
The 48-team World Cup is not the only historic soccer event this year. Four titans are vying for control of video game soccer in the fiercest battle the industry has ever seen.
Javier Rodríguez

Gamers’ Worst Nightmares About AI Are Coming True
From the global RAM shortage driving up console prices to job loss in the industry, gaming is shaping up to be one of the AI boom's biggest casualties.
Helen Vogelsong-Donahue
Latest






WIRED Q&A
YouTube Star AboFlah Made Streaming His Life. He Wants His Kids to Live Offline
Carla Sertin




Alternate Reality
Wellness Influencers Are Pushing ‘Natural’ and Unproven Alternatives to Adderall
Miles Klee






Kids These Days
A Teen Reporter Searched for His Community in the Epstein Files. Adults Freaked Out
Ara Rosenthal



