In a challenging PC market plagued by extremely high component prices, Skytech Gaming (@skytechgaming) — an SMB specializing in high-performance prebuilt and custom gaming PCs — advertised on X and delivered exceptional results.
“Despite the challenges plaguing the PC industry right now, we've been able to see an average of 10x ROAS for the entire quarter and never lower than a 4x ROAS any given week.”
— Skytech Gaming (@skytechgaming)
The Challenge
Skytech Gaming wanted strong ROAS and conversion rates. This was especially difficult with a lower budget while the broader PC market struggled due to soaring prices for parts.
The Approach
They focused on three clear pillars while advertising on X:
• Product-first creative that put their gaming PCs front and center
• Accurate targeting to reach the right gaming enthusiasts
• Doubling down on the audiences that were already working
The Results
An average of 10x ROAS across Q2 2026 generated $83.5k in revenue on only $7.6k spend, with performance never dipping below 4x ROAS in any given week.
Why it worked on X
X’s engaged gaming community, real-time conversation signals, and precise Ads Manager tools allowed a small business to punch well above its weight — even in a tough vertical — through smart creative and disciplined audience optimization.
Key takeaways
Even with lower budgets and challenging market conditions, product-first creative + accurate targeting + doubling down on what works can unlock outstanding efficiency when advertising on X.
Ready to drive similar results for your brand? Launch your campaign today.
