Crafting Follow-up Strategies

You felt the chemistry. You aced the interview. You even got a “we’ll be in touch soon.” Now what? Most candidates go silent after the interview, And then spiral while they wait. But smart candidates? They stay visible without being pushy. Here’s how to follow up strategically (and professionally): ✅ Within 24 hours: Send a thank you email Thank them for their time Mention one insight or conversation highlight Reaffirm your interest and fit 💡 Example: “Really appreciated our discussion about the upcoming product launch—it gave me even more clarity on how I can contribute from day one.” ✅ Within 5–7 days: Follow up with value Share an article or resource related to your convo Ask a thoughtful follow-up question Keep it light, collaborative, and helpful 💡 Example: “Following up on our chat about cross-functional collaboration, came across this framework I’ve used with success. Happy to share how I’ve applied it if helpful.” ✅ If you haven’t heard back after 10–14 days: Send a concise check-in Reaffirm your interest Ask about next steps 💡 Example: “Just checking in to see if there’s any update on the [Role] position. I’m still very enthusiastic about the opportunity and would love to understand what the next steps might look like.” Bonus tip: If you connected with multiple interviewers, personalize follow-ups for each. Tailored > templated. Because when you treat the follow-up as part of the process, not an afterthought, You stay top-of-mind while others fade out. 💬 What’s your go-to follow-up strategy after interviews? Drop your favorite tip below, it might help someone land their next role.

Years ago, I watched one of the best enterprise salespeople I've ever known lose a million-dollar deal simply because "𝗜 𝗱𝗼𝗻'𝘁 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝗲 𝗽𝘂𝘀𝗵𝘆". This brilliant, capable professional was letting million-dollar opportunities slip away because she was afraid of seeming aggressive. Sound familiar? Here's the reality I've found after analyzing thousands of sales interactions: The average B2B purchase requires 8+ touches before a response, but most salespeople give up after 2-3. 𝗧𝗵𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗶𝘀𝗻'𝘁 𝗳𝗲𝘄𝗲𝗿 𝗳𝗼𝗹𝗹𝗼𝘄-𝘂𝗽𝘀—𝗶𝘁'𝘀 𝗯𝗲𝘁𝘁𝗲𝗿 𝗼𝗻𝗲𝘀. Working with clients across industries, I've developed what some have called the "Goldilocks Sequence" – not too aggressive, not too passive, but just right for maximizing response rates without alienating prospects. It starts with how we view follow-ups. Stop thinking of them as "checking in" and start seeing them as opportunities to deliver additional value. For each client, we build what I call a "Follow-Up Content Library" with 5-10 genuinely valuable resources for each buyer persona – a mix of their content and third-party research addressing likely challenges. Having this ready means follow-ups can pull the most relevant resource based on the specific situation. The sequence itself has a rhythm designed to respect the prospect's time while staying on their radar: 𝗗𝗮𝘆 𝟭 is the initial value-focused outreach with a specific insight (never generic "I'd like to connect" language). Around 𝗗𝗮𝘆 𝟯, we send a gentle bump, forwarding the original email with: "I wanted to make sure this reached you. Any thoughts on the [specific insight]?" It's brief and assumes positive intent. By 𝗗𝗮𝘆 𝟱, we shift to an alternative channel like LinkedIn, with a personalized note referencing the insight, but still no meeting request. Around 𝗗𝗮𝘆 𝟴 comes the pure value-add – sharing a relevant resource with no ask attached: "Came across this [article/case study] that addresses the [challenge] we discussed. Thought you might find it valuable regardless of our conversation." 𝗗𝗮𝘆 𝟭𝟮 brings what I call the "pattern interrupt" – a brief email with an unexpected subject line and single-question format that's easy to respond to. Then, around Day 18, we send the "permission to close" message: "I'm sensing this might not be a priority right now. If that's the case, could you let me know if I should check back in the future? Happy to remove you from my follow-up list otherwise." This sequence generated a 34% response rate for an enterprise software client compared to their previous 11% using traditional methods. The key difference? Every touch adds legitimate value rather than just asking for time. And because it's systematic, it removes the emotional weight of deciding when and how to follow up. What's your most effective follow-up technique? I'm always collecting new approaches to share with clients. #SalesFollowUp #OutreachStrategy #PipelineGeneration

Founder-Led Sales Bootcamp #18: The anti-follow-up follow-up Let’s face it - most follow-ups are awful You know the one: “Just checking in to see if you had a chance to review…” It’s lazy, adds no value, and gets ignored. And yet, we all do it. Here’s the truth: deals don’t die because of price or competition nearly as often as they die because… people just don’t follow up well. Not consistently, not creatively, and definitely not with empathy. Your follow-up should remind them of the value, not just remind them you exist: 5 Follow-Up Tactics That Actually Work: 1️⃣ The Insight Drop Send something actually useful. "Thought of you when I read this piece on X - lines up with what you mentioned re: [pain]. Let me know if you'd like me to break down how this applies to your team." 2️⃣ The Reverse Close “Happy to pause here if priorities have shifted - I know how things move internally. Let me know either way.” By giving them an out, you remove pressure and often get a faster reply. 3️⃣ The Value Tease “Would a short walkthrough focused just on [specific goal] be helpful for you or others internally?” 4️⃣ The Close the Book This one’s powerful when things have dragged out: "I haven’t heard back, so I’m going to assume timing isn’t right and close the book on this for now. If things change, I’m always here.” It’s respectful, confident, and creates positive tension. You’ll be shocked how many replies start with, “No wait, sorry for the delay...” 5️⃣ The Mutual Action Reminder If you’ve got a Mutual Action Plan or shared plan in place: “Circling back on our shared timeline - still makes sense to aim for [milestone]?” Quick Action Plan: 💡Stop saying “just checking in.” Forever. 💡Create a 3-email follow-up flow. One value-add, one soft ask, one Close-the-Book if needed. 💡Add a reminder into your CRM 3, 7, and 14 days post-demo. Most founders give up way too early. Buyers aren’t ignoring you because they hate your product. They’re just busy. Be the one who makes follow-up frictionless.

Here's exactly how I structure my follow-ups to stop deals from slipping or ghosting at the last minute. Buyers ask themselves 5 crucial questions before they spend money. So we match our follow ups to each different question of the buying journey. The questions: 1/ "Do we Have a Problem or Goal that we Urgently need help with?" Follow up examples: Thought Leadership emphasizing the size / importance of the problem. Things like articles from Forbes, McKinsey, HBR or an industry specific publication. Screenshots, summations or info-graphics. NOT LINKS. No one reads them. 2/ "What's out there to Solve the Problem? How do Vendors differ?" Follow up examples: Sample RFP templates with pre-filled criteria. Easy to read buying guides. Especially if written by a 3rd party. 3/ "What Exactly do we need this Solution to do? Who do we feel good about?" Follow up examples: 3 bullets of criteria your Buyers commonly use during evaluations (especially differentiators.) Here's example wording I've used at UserGems 💎: "Thought you might find it helpful to see how other companies have evaluated tools to track their past champions. Their criteria are usually: *Data quality & ROI potential *Security (SOC2 type 2 and GDPR) *How easy or hard is it to take action: set up/training, automation, playbooks Cheers!" 4/ "Is the Juice worth the Squeeze - both $$$ & Time?" Follow up examples: Screenshots of emails, texts or DMs from customers talking about easy set up. Love using ones like the Slack pictured here. Feels more organic and authentic than a marketing case study. 5/ "What's next? How will this get done?" Follow up examples: Visual timelines Introductions to the CSM/onboard team Custom/short videos from CSM leadership When we tailor our follow ups to answer the questions our Buyers are asking themselves - Even (especially!) the subconscious ones Our sales cycles can be smoother, faster and easier to forecast. Buyer Experience > Sales Stages What's your best advice for how to follow up? ps - If you liked this breakdown, join 6,000+ other sellers getting value from my newsletter. Details on my website!

If you’ve ever wondered how to keep in touch with a mentor or follow up after a networking call, this might be the only guide you'll ever need. 👇🏾 One of the most common questions I get is, "How should I follow up after a networking call?" Here's the playbook: 1️⃣ Say "Thank You" This is a non-negotiable. Pro tip? Do it fast, have some class, don't make asks. ✨ Translation? ↳ Same day, ideally within 60 minutes. ↳ Be specific, concise, and genuine. ↳ Don't ask any questions or for any favors. ↳ Bonus: Use a loom video to make it personal and unforgettable. (it's the "handwritten card" of 2025). 2️⃣ Close the Loop Have you heard of the 99/1 phenomenon? ↳ 99% of the time you have a coffee chat, the other person will mention a book, article, person, or resource to leverage. ↳ Only 1% will do something with this info. 💡 𝑪𝒐𝒎𝒎𝒊𝒕 𝒕𝒐 𝒂𝒍𝒘𝒂𝒚𝒔 𝒃𝒆𝒊𝒏𝒈 𝒊𝒏 𝒕𝒉𝒆 1% 𝒘𝒉𝒐 𝒂𝒄𝒕𝒖𝒂𝒍𝒍𝒚 𝒇𝒐𝒍𝒍𝒐𝒘𝒔 𝒕𝒉𝒓𝒐𝒖𝒈𝒉 𝒂𝒏𝒅 𝒚𝒐𝒖𝒓 𝒍𝒊𝒇𝒆 𝒘𝒊𝒍𝒍 𝒄𝒉𝒂𝒏𝒈𝒆. 3️⃣ Add Value You can: ↳ Find out what lights them up and help them accelerate toward it ↳ Find out what keeps them up at night and present a solution to it ↳ Amplify their work ↳ Celebrate their milestones ↳ Aggregate existing data or create new data Ultimately, the secret here is no secret at all. Offering real value demonstrates character and builds relational capital. 💰 And you need to have something in the bank before you make a withdrawal. 4️⃣ Give A (Non-Invasive) Update People 𝒍𝒊𝒌𝒆 to see stories of growth. But people 𝑳𝑶𝑽𝑬 to be a part of someone else's growth story. So, what can you do? Share a quick update on your recent wins or progress. Pro tip: ↳ Keep it relevant and concise. ↳ Tie it back to their investment in you, if relevant. 5️⃣ Make An Ask This comes last for a reason. ↳ Only make an ask after you’ve provided value. ↳ Timing and reciprocity are everything. ↳ When you're done, you're back to #1. Rinse and repeat. ---- Great follow-ups aren’t about pestering—they’re about adding value, showing you care, and staying unforgettable. Master these tactics and watch your relationships transform, forever. 🌱 What’s your favorite follow-up move that I forgot? Drop it below! 👇🏾 ---------------- ♻️ Repost to finally give the blueprint to active job seekers and networkers in your community! 🔔 Follow 🔥 Chauncey Nartey, SHRM-SCP, ACC to stay on the cutting edge of modern career wisdom.

The follow-up email that got me the job (and the one that didn't) 📧 BAD follow-up (my actual email from 2019): "Thank you for your time yesterday. I'm very interested in this position and look forward to hearing from you soon." Result: Crickets. 🦗 GOOD follow-up (learned my lesson): "Hi Beth, Thanks for explaining the challenges with your product launch timeline. I've been thinking about our conversation and found this case study that faced similar issues. They solved it by using the approach below. Would love to discuss how this might apply to your situation. Best, Me" Result: Job offer within 48 hours. ✨ Here's what actually works: ✅ Reference a specific conversation detail (shows you were listening) ✅ Add value (article, insight, connection, solution) ✅ Ask a thoughtful follow-up question ✅ Send within 24 hours (not 5 minutes, not 5 days) What doesn't work: ❌ Generic "thank you for your time" templates ❌ Desperately asking about timeline updates ❌ Sending your portfolio again (they already have it) ❌ Following up daily like a clingy ex The best follow-up I ever received as a hiring manager: Candidate sent a one-page strategy doc addressing the exact problem we discussed. Didn't ask for the job - just said "thought you might find this useful." Hired them immediately. Pro tip: Your follow-up should make them think "Wow, imagine having this person on our team" not "Please stop emailing me." What's the boldest follow-up move you've ever made? Did it work? P.S. Emails above actually worked, which landed me positions before I was laid off again. Still haven't found my forever work home, but hoping that changes soon. :) #InterviewTips #FollowUpStrategy #JobSearch #HiringHacks #CareerMoves

A client's follow-up sequence had a 4% reply rate. Three emails changed it to 23%. Same prospects. Same offer. Same sales rep. The only difference was what the follow-ups actually said. We pulled the data to find the pattern. 80% of sales require five or more touches. But 48% of reps quit after one follow-up. The gap between what it takes and what most people do is where deals die. His follow-ups were professional. Detailed recaps. Attached resources. Multiple paragraphs explaining why they should move forward. Every email created homework. Prospects set them aside. Later never came. The psychology nobody talks about: Silence isn't rejection. It's friction. When a prospect sees a long follow-up packed with attachments, their brain doesn't think "helpful." It thinks "this will take 20 minutes." So they delay. Guilt builds. Eventually they avoid you entirely because responding feels like work. Research shows 4 to 7 email sequences get 3x higher reply rates than 1 to 3 emails. But only if each email is easy to answer. Where most follow-ups fail: They recap the entire conversation. They attach resources that require review. They ask open-ended questions. They sound like templates. Each one feels thorough. Each one gets ignored. The 3 follow-up emails that actually get replies: Email 1: Day 3. The Easy Reply. Day 3 generates 38% of all positive replies. Not Day 1. Not Day 7. Day 3. Template: "Hi [Name], still thinking this over?" That's it. One line. One question. No attachments. No recap. Make the reply effortless. They can respond with a single word. Email 2: Day 7. The New Value. Add one insight they didn't have before. Not a case study link. Not a resource dump. One sentence of value. Template: "One thing I forgot to mention: [specific insight relevant to their situation]. Thought it might help as you're weighing options." This shows you're still thinking about their problem. Not just chasing a signature. Email 3: Day 14. The Permission to Close. The break-up email triggers action because it creates urgency without pressure. Template: "Hi [Name], I haven't heard back so I'm guessing the timing isn't right. I'll close out your file on my end. If anything changes, just reply and we can pick back up." People are more motivated by losing something than gaining it. This email gives them permission to say no or a reason to say yes. What we changed: Replaced his paragraph-long follow-ups with these three templates. Same prospects. Same offer. Reply rate jumped from 4% to 23% in six weeks. The uncomfortable truth: Your follow-ups aren't being ignored because prospects aren't interested. They're being ignored because responding feels like work. Make the reply easy. Keep it short. Give them an exit. That's what gets answers. Save ✅ this post, try out the templates and let me know the results! Want to learn more about my marketing framework, grab it free in the comments.

The Follow-up Dance Everyone wants the contract. Few master the follow-up. Here's what most do: Send the proposal. Wait three days. Send "Just checking in..." Repeat until ghosted. It's the dance of desperation, and your prospect can hear the music. But what if we've got it backwards? McDonald's follows up with "want fries with that?" Amazon follows up with "others also bought..." But you? You're following up with "did you see my proposal?" See the difference? One adds value. The other adds pressure. Your proposal isn't sitting unopened because they forgot about it. It's sitting unopened because you haven't given them a reason to open it. The real follow-up isn't about the contract at all. It's about continuing to be useful. To be interesting. To be worth paying attention to. Share an insight about their industry. Point out a competitor's misstep. Send an article that makes them think. Because the best follow-up isn't a follow-up at all. It's leadership. Formula for Contract Follow-Up: 1. Acknowledge the pain of change: Empathize with the challenges or effort involved. 2. Contextualize the cost of inaction (COI): Connect the delay to tangible consequences, framed in the present. 3. Reframe the obstacle: Make the “enemy” external (e.g., a roadblock, not them). 4. Invite honesty: Create a safe space to hear the real status, including bad news. 3 Messaging Formats 1. Concise & Direct Subject: Are we hitting a roadblock? Hi [Name], You’ve been instrumental in getting this proposal to the finish line, and I truly appreciate the effort. I know [specific COI, e.g., “every week of delay keeps X revenue off the table”]. Has something unexpected come up that’s holding back the final signature? I’d rather know where we stand so we can adapt as needed. Let me know. [Your Name] 2. Empathetic & Collaborative Subject: Checking in on the proposal Hi [Name], I know this process isn’t easy—you’ve been a champion working through the details, and I appreciate it. That said, we’re seeing [specific COI, e.g., “the impact of [X issue] creeping into next quarter”]. Is there an unexpected roadblock we need to address together to move things forward? Or has something else shifted? Happy to adjust if needed—just let me know where we stand. Best, [Your Name] 3. Narrative & Storytelling Subject: Getting ahead of status quo losses Hi [Name], I can imagine how grueling contract reviews can be—it's one of the least glamorous but most critical steps. It got me thinking about [specific COI, e.g., “how $2M slipped through the cracks last year due to the status quo”]. Have we run into an unexpected roadblock that might risk a similar outcome this time around? It’s okay if we’re stuck—I just want to make sure we can keep the momentum toward solving [specific pain point or goal]. [Your Name] ___________ When was the last time your follow-up made someone smarter?

How to following up without following up. Following up sounds like this: “Just following up to see if you’ve had a chance to review the proposal?” Translation: “I need to close this to hit quota.” Try this instead. Instead of following up, follow through on something meaningful from your last conversation. Examples: “Was thinking about you, how’d the triathlon in Mexico go?” “Last time we talked, you mentioned [specific topic]. Thought you might find this post/article/tool interesting.” These types of follow-throughs do two things: 1. Show you’re paying attention. People like being remembered—especially for things that matter to them. 2. Keep the door open. You’re reminding them of your presence without being pushy. You’ll stand out as someone who cares, not just someone trying to close a deal. The switch? Following up → Following through

Why Founders Fail at Follow-Up (And How to Fix It) You had a great meeting with an investor. You sent a quick "thanks" email. Then... silence. A week goes by. Then two. "Should I follow up? Is it too soon? Too late?" The momentum fades. The opportunity slips away. This is where countless founders fail, not in the pitch, but in the follow-up. The myth of the "one call close" is seductive, but wrong. Fundraising, hiring, and high-value sales are about building trust over time. Every interaction is a building block. Follow-up is the mortar that holds them together. A scattered follow-up signals you're overwhelmed and disorganized. A systematic follow-up signals you're ready for the big leagues. Build a system: 1. Immediate Capture: Log takeaways right after meetings 2. Clear Next Steps: Never leave without defining them 3. Cadence & Timing: Follow up within 24 hours, then strategically 4. Value in Every Touch: Share insights, not just "checking in" The most successful founders aren't the most brilliant. They're the most organized and persistent. Stop treating follow-up as a chore. Start treating it as a strategic advantage. #Founders #Startups #Sales #Fundraising #CRM #ExitClub