Game Launch

• Approved Partner Program: Your developer account has been accepted into the Approved Partner Program.
• App Review: All requested permissions have been approved. Check the App Review section of your App Dashboard to confirm all items show “Approved” status.
• Quality Review (Instant Games Review): Your game has passed the Instant Games Quality Review. The status should show “Approved” in the App Dashboard.
• IAP Review (if applicable): If your game includes in-app purchases, the IAP review must also be approved.

• Privacy Policy URL: Your privacy policy is live, accessible, and accurately describes your game’s data practices.
• Terms of Service URL: (Recommended) A terms of service page is live and accessible.
• Data Deletion Callback: Your data deletion callback URL or instructions URL is configured and functional.
• App Domains: All domains your game communicates with are listed in the App Domains setting.
• App Icon: The app-level icon (in Settings > Basic) is uploaded.
• Contact Email: A valid, monitored contact email is set in Settings > Basic.

• Game Icon: 800 x 800 px icon uploaded in Instant Games settings.
• Cover Images: Both landscape (1200 x 630 px) and square (1080 x 1080 px) cover images uploaded.
• Gameplay Video: MP4 video of real gameplay uploaded.
• Display Name: Set and finalized.
• Description: Complete, accurate, and free of errors.
• Category and Keywords: Correctly set.

• Latest bundle uploaded: The version you intend to launch is uploaded to Web Hosting.
• Bundle tested: You have staged the version for testing and played through the game as a tester on all supported platforms.
• No test or debug code: All debug flags, test shortcuts, console logging, and developer-only features have been removed or disabled in the production bundle.

• Tested on Facebook app (iOS): The game loads, plays, and functions correctly on iPhone.
• Tested on Facebook app (Android): The game loads, plays, and functions correctly on Android.
• Tested on web (facebook.com/gaming): The game loads, plays, and functions correctly in desktop and mobile browsers.
• Tested on multiple screen sizes: The game displays correctly on small phones, large phones, and tablets.
• Tested with slow network: The game loads acceptably and handles network interruptions gracefully.
• Tested audio: Audio plays correctly and can be muted via in-game controls.
• Tested social features: Leaderboards, sharing, challenges, and any other social features work correctly.
• Tested monetization: Ads load and display correctly (if applicable). In-app purchases process and deliver correctly (if applicable).

• Business verification: If required by Facebook, your business verification is complete. Some features (such as payments) may require additional business verification through Meta Business Suite.
• Tax information: If your game includes in-app purchases, ensure your tax and payout information is configured in the App Dashboard.
• Content rights: You have the rights to all content in your game (artwork, music, sound effects, licensed IP).

1. Go to your app on the App Dashboard.
2. Navigate to Instant Games > Web Hosting.
3. Find the bundle version you want to launch. This should be the same version that was tested and approved during Quality Review.
4. Click Push to Production (or the equivalent button, which may appear as a star icon) next to the version.
5. Confirm the action when prompted.

1. Go to the top of your App Dashboard.
2. Find the App Mode toggle, which will show “In Development” or “Development” if your app is not yet live.
3. Switch it to Live mode.
4. You may be prompted to confirm that your app meets all requirements. Review the prompts and confirm.

Important: Switching to Live mode makes your game accessible to all Facebook users, not just people with roles on your app. Make sure you are ready for public access before toggling this switch.

1. Open the Facebook app (or facebook.com/gaming) with an account that does NOT have a role on your app. This simulates the experience of a real player.
2. Search for your game by name in the Gaming Tab or search bar.
3. Open and play the game to verify it loads correctly and all features work.
4. Check on all platforms (iOS, Android, web) to confirm availability.

• Gaming Tab: Your game appears in the Gaming Tab, where players can browse and search for games. Initially, your game will receive a baseline level of organic impressions.
• Search: Players can find your game by searching for its name or related keywords in the Facebook search bar and within the Gaming Tab.
• Social sharing: When players share scores, achievements, or game clips, their friends see these posts in News Feed, which drives organic discovery.
• Notifications: As players engage with your game (challenges, tournaments, turn-based games), their friends receive notifications that drive further discovery.

Note: New games do not receive large volumes of traffic immediately upon launch. Traffic grows organically as players discover, play, and share your game. The platform’s recommendation systems learn from player engagement signals (play time, retention, sharing) and gradually increase the game’s exposure if it performs well.

• Watch for crashes and errors. Even with thorough testing, real-world usage on a wide variety of devices can surface issues you did not encounter during development.
• Monitor load times. Real-world network conditions vary widely. If your game takes too long to load for many players, they will leave before playing.
• Track retention. How many players return to your game the day after they first play (Day 1 retention)? This is one of the most important metrics for long-term success.

1. Upload a fixed bundle immediately. You do not need to go through Quality Review again for bug fixes (though major changes may trigger a re-review).
2. Push the fixed version to production via Web Hosting.
3. Communicate with players if the issue significantly affected their experience (e.g., lost progress, purchase issues).

• Policy compliance issues
• Performance concerns
• Opportunities for featuring or promotion
• Platform changes that affect your game

• If load times are high, optimize your bundle size and asset loading strategy.
• If Day 1 retention is below 20%, consider improving your tutorial, first-time user experience, or core gameplay loop.
• If session lengths are very short, look for friction points or lack of engagement in the early gameplay.

• Prompting players to share their scores after achieving a new high score.
• Showing friend leaderboards prominently.
• Creating tournament events to drive competitive engagement.

• Comments on your game’s Facebook Page.
• Messages through your game’s support channels.
• Player behavior patterns in your analytics (where do players drop off?).

• Fix any bugs or issues discovered after launch.
• Address feedback from early players.
• Add new content (levels, features, events) to re-engage early players and give them a reason to return.

• Update regularly. Aim for at least one meaningful update per month. Seasonal events, new content, and feature improvements keep players engaged.
• Monitor metrics weekly. Track trends in DAU, retention, and revenue. Investigate any sudden drops.
• Engage your community. Maintain an active Facebook Page for your game. Respond to player comments and announce updates.
• Optimize monetization gradually. Test different ad placements, IAP pricing, and reward structures. Make incremental changes and measure their impact.
• Stay informed about platform changes. Facebook regularly updates the Instant Games platform with new features, policy changes, and best practices. Monitor developer communications and documentation for updates.