How to Select IT Resume Keywords

Job hunting is tough we’ve all been there. Applications, interviews, rejections... it's a rollercoaster. But there’s one mistake I see freshers making over and over again: Using the same resume for every single job application. It’s tempting, I get it. You create one version of your resume, feel it’s your masterpiece, and send it out to every job opening. But let me tell you why this is a major red flag for recruiters. 📌 Why is this a problem? ▪️ In the tech world, job roles aren’t one size fits all. Even if two roles have the same title, the skills required can differ drastically depending on the company. ▪️ Example: A “Data Analyst” role at one company might focus heavily on SQL and Excel, while at another, they’re expecting Python and machine learning basics. ▪️ Even within the same role, some companies emphasize problem solving skills, while others prioritize specific domain expertise like marketing or e commerce. ▪️ Using a generic resume tells the recruiter, "I didn’t take the time to understand what you’re looking for." It’s a missed opportunity to show them that you’re exactly the right fit. ✏️ What should you do instead? Here’s how you can fix this: 🔆 Study the Job Description (JD): Think of the JD as a cheat sheet. It’s literally telling you what they want! Highlight the key skills, tools, and responsibilities mentioned. 🔆 Tailor Your Resume: Reorganize or reword your experience to match the JD. Use the same keywords the company uses. For example, if they mention “data visualization tools,” highlight your Power BI or Tableau experience instead of just saying “created dashboards.” 🔆 Add Relevant Projects or Skills: If the role mentions Python but your resume only shows SQL, consider adding a project where you used Python even if it’s just a personal one. 🔆 Optimize for ATS: Most companies use Applicant Tracking Systems to scan resumes. If your resume doesn’t match enough keywords from the JD, it might not even make it to a human recruiter. 🔆 Customize the Summary Section: If you include a summary or objective at the top of your resume, tweak it to align with the specific role. For example, mention the company’s name or emphasize the exact skills they’re looking for. 📌 Why It’s Worth the Effort I know tailoring your resume for every job feels like extra work. But this small effort can make a huge difference. It shows recruiters: ▪️ You’ve done your homework. ▪️ You care about this job, not just any job. ▪️ You’re proactive and detail oriented qualities every company values. ✏️ Final Thoughts Your resume isn’t just a document, it’s your first impression. Make it count. A generic resume might save you time, but a tailored resume can land you the job. 🔆What are your thoughts? Share in the comments. 🌐If you found this helpful, like and repost to reach others who might need it. ✳️Follow for more daily content!

Stop letting algorithms dictate your career path. Take control of your resume. Your resume is a marketing document, and the first client it needs to impress is an algorithm: the Applicant Tracking System. Many ambitious professionals struggle to advance because their applications never make it past this initial digital gate. Here's how to ensure your resume stands out to the bots and then to human recruiters. Start by mirroring the job description's language. If the role calls for a 'results-oriented marketing manager with expertise in digital campaigns,' ensure those exact phrases are present in your summary and experience. Don't just paraphrase; use the precise terminology where appropriate. This isn't about copying; it's about smart alignment. Next, understand the importance of 'white space' and readability. While ATS doesn't care about aesthetics, a cluttered resume can confuse its parsing capabilities. Use clear headings, bullet points, and appropriate margins. This also makes it easier for the human reviewer once your resume clears the ATS. Finally, consider a 'master resume' approach. Build a comprehensive resume with all your skills and experiences. Then, for each application, tailor it down, selecting and optimizing content specifically for that job description. This ensures you're always hitting the mark with relevant keywords without starting from scratch. Successfully navigating ATS is a fundamental skill in today's job market. It's the strategic first step to securing those coveted interview slots and accelerating your career progression.

You applied to 100+ jobs but no interviews? Here's what's actually happening. Your experience is valuable. You're just invisible. Let me explain why, and how to fix it. When you apply online, your resume goes into a database called an ATS (Applicant Tracking System). Think of it like a massive filing cabinet. Now here's the key: Some recruiters don't read every resume. They search. Just like you search Google, they search their database: "Python AND data analysis" "SAFe AND agile transformation" "Tableau AND dashboard" If your resume doesn't have their exact search terms, you’re making it harder to get discovered. You're not rejected. You're just not found. But here's the secret: The job description often tells you EXACTLY what keywords they'll search for. It's like having the answer key. Example from a real job posting: If they say "Experience with Snowflake required"... → They'll search "Snowflake" → Make sure you write "Built data warehouse in Snowflake…" Not "cloud database" or "modern data platform." Use their exact words: Snowflake. I've mapped out 80 keywords that get candidates noticed in 2025: Top searches happening right now: • Python, TensorFlow, LangChain (AI roles) • Kubernetes, Terraform, Docker (tech leadership) • Power BI, Tableau, SQL (data leadership) • SAFe, Agile, DevOps (transformation roles) Your action plan: 1. Read the job description carefully 2. Circle every tool, platform, or methodology mentioned 3. Add those EXACT terms to your resume (if you have that experience) 4. Use them naturally in your accomplishments Example: Instead of: "Led team through digital modernization" You say: "Led SAFe agile transformation using ServiceNow and Jira, reducing delivery time by 40%" You have the experience. Now make it searchable. Your next role isn't rejecting you. It just hasn't found you yet. You’ve got this! 💡 Save this cheat sheet of 80 searchable keywords ♻️ Share to help someone in your network Follow me for more insider recruiting insights

How many times have you heard you have to "add the right keywords to your resume?" A lot of people tell you that you *need* to do it. Not many actually show you how to do it. Let's fix that. Here's a simple 4-step process for adding keywords to your resume for any new role you want to apply for. It'll help you boost your chances of landing the interview without spending hours on resume updates: Step #1: Finding The Right Keywords For Your Job Description To start, we're going to find the keywords that we want to focus on with our updates. I'm going to use this Senior Account Executive role that I found on LinkedIn, then do the following: 1. Pull up a copy of my resume and the job description 2. Head to ResyMatch.io, paste my resume on the left and the job description on the right, then hit scan. 3. Note my score, then scroll to the Hard Skills and Soft Skills Match sections 4. Identify the top 5-10 keywords that appear more than one time on the resume Step #2: Preparing Your Resume For Updates Next, we want to prepare our resume for updates. Here's how I'd do that: 1. Keep your ResyMatch scan results handy in one tab 2. Open a new tab and head to ResyBuild.io 3. If you have a resume saved, load it up. If not, choose the "Import" option to import your existing resume 4. Review your resume to make sure all of the content is up to date and ready to go besides your new keywords Step #3: Weave Your Target Keywords Into Your Resume Now that your resume is ready for edits, it's time to incorporate your keywords! Here's how to do it: 1. For the first keyword in your ResyMatch scan, identify the Skill Gap (this is how many times you'll want to add it to your resume) 2. Next, review each bullet on your resume from top to bottom. Look for places where you can naturally insert the keyword, then add it into that bullet 3. Repeat until you've closed the skill gap for the first keyword, then repeat again with the next keyword on the list Note: When adding keywords, we want to infuse as many as we can without losing the "natural" feel of our resume. We never want to feel like we're "forcing" keywords into our resume. Step #4: Run A Final Scan To Verify Updates Once you've woven in as many keywords as you can without losing the natural feel of the content, it's time to run one last scan. The goal of this scan is to verify the updates we made and ensure our match score is a in a good place before applying: 1. Export your updated resume from ResyBuild 2. Head back to ResyMatch and re-run the scan using your new resume and the target job description 3. Verify that your score has increased in proportion to the keywords you added Now you're all set to apply for that role! I hope this helped provide some clarity around how to actually do what everyone is telling you to do with your resume. Good luck out there :)

The cheat code to opening doors with your resume ⤸ (Plus 2 AI prompts to use) Pull the language lever. Here's what I mean: Your resume is not about you, it's about them: The reader (aka your prospective employer). Write your career narrative in a way that matters to them, positioning yourself as the solution to what keeps them up at night in their words. And to speak their language, you must 𝘬𝘯𝘰𝘸 their language. Unsure how to tap into their vernacular? The job ad is your paper trail. Look at: + Responsibilities listed first. + Specific requirements to perform the job. + Repeated themes or words. These words (and phrases) indicate important qualifications and job functions, also known as keywords. 📍Here's what you do: Copy and paste 2-5 job postings into your fav AI tool and request repeated phrases and words as the output. For example: Based on these 3 job ads, what are the most important skills to include on my resume? OR What trends or business challenges are impacting [insert target role] in 2025? Use terminology from the provided job ads. 𝘠𝘰𝘶 𝘤𝘢𝘯 𝘢𝘭𝘴𝘰 𝘤𝘰𝘯𝘴𝘪𝘥𝘦𝘳 𝘵𝘩𝘦𝘮𝘦𝘴 𝘧𝘳𝘰𝘮 𝘯𝘦𝘵𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘮𝘦𝘦𝘵𝘪𝘯𝘨𝘴 𝘢𝘯𝘥 𝘵𝘢𝘳𝘨𝘦𝘵 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘸𝘦𝘣𝘴𝘪𝘵𝘦𝘴. 𝘚𝘰𝘤𝘪𝘢𝘭 𝘮𝘦𝘥𝘪𝘢 𝘢𝘯𝘥 𝘱𝘰𝘥𝘤𝘢𝘴𝘵𝘴 𝘢 𝘵𝘳𝘦𝘢𝘴𝘶𝘳𝘦 𝘵𝘳𝘰𝘷𝘦 𝘰𝘧 𝘭𝘢𝘯𝘨𝘶𝘢𝘨𝘦, 𝘵𝘰𝘰. Then, use t̳h̳e̳i̳r̳ words to describe y̳o̳u̳r̳ experience within your materials. It not only makes employers feel seen and understood, but it gets you in the door. Here's where you do it in your resume: 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐡𝐞𝐚𝐝𝐞𝐫. Lift descriptors that also describe who you are under your contact details. For example: "Agile Project Manager" or "Global Brand Leader." 𝐇𝐞𝐚𝐝𝐥𝐢𝐧𝐞. Add the job title you are applying to under your contact header. The job title itself is a keyword and clarifies your role of interest. 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 𝐥𝐢𝐬𝐭.  Don’t spoil valuable real estate with a long list of buzz words without context. A quick, two-liner expertise list does the trick. 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐒𝐭𝐚𝐭𝐞𝐦𝐞𝐧𝐭. Describe how you uniquely do your work in their words. It can be as simple as exchanging keywords like “customer success” with “customer experience.” 𝐁𝐮𝐥𝐥𝐞𝐭 𝐩𝐨𝐢𝐧𝐭𝐬. Reserve bullet points for your career wins. Connect the dots of your impact with their words to describe your value. 𝐒𝐮𝐛𝐡𝐞𝐚𝐝𝐢𝐧𝐠𝐬. Separate long bulleted lists with keywords to organize your wins in your work experience. I like no more than 5 consecutive bullet points in a running list. How do you leverage language in your job search?

𝗔𝗳𝘁𝗲𝗿 𝗿𝗲𝘃𝗶𝗲𝘄𝗶𝗻𝗴 𝟭,𝟬𝟬𝟬+ 𝗿𝗲𝘀𝘂𝗺𝗲𝘀 𝗮𝗻𝗱 𝗮𝗽𝗽𝗹𝘆𝗶𝗻𝗴 𝘁𝗼 𝟭𝟬𝟬+ 𝗷𝗼𝗯𝘀 𝗺𝘆𝘀𝗲𝗹𝗳, 𝗜'𝘃𝗲 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝗲𝗱 𝘁𝗵𝗮𝘁 𝗺𝗼𝘀𝘁 𝗰𝗮𝗻𝗱𝗶𝗱𝗮𝘁𝗲𝘀 𝗺𝗶𝘀𝘀 𝗰𝗿𝘂𝗰𝗶𝗮𝗹 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝘁𝗵𝗮𝘁 𝗵𝗶𝗿𝗶𝗻𝗴 𝗺𝗮𝗻𝗮𝗴𝗲𝗿𝘀 𝗮𝗿𝗲 𝘀𝗰𝗮𝗻𝗻𝗶𝗻𝗴 𝗳𝗼𝗿. 𝗪𝗮𝗻𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝗵𝗼𝘄 𝘁𝗼 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲𝘀𝗲 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀? 𝗛𝗲𝗿𝗲’𝘀 𝗺𝘆 𝟯 𝘀𝘁𝗲𝗽𝘀 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵: ̲ 𝘉𝘢𝘴𝘪𝘤 𝘓𝘦𝘷𝘦𝘭 Instead of randomly "sprinkling" keywords, target exactly what recruiters want:  1. Identify where keywords live in job descriptions: • Overview/About the Role • Responsibilities/Duties • Qualifications/Requirements • Preferred Skills/Nice-to-Haves  2. Use this AI prompt to extract keywords efficiently: "You are an expert resume writer with 10+ years experience helping job seekers land roles in [industry]. Highlight the top 10 keywords in this job description, sorted by frequency. For example: LLM(10), AI(5)" 𝘐𝘯𝘵𝘦𝘳𝘮𝘦𝘥𝘪𝘢𝘵𝘦 𝘓𝘦𝘷𝘦𝘭 Sort keywords into these critical buckets by reading through it:   1. Technical skills: Tools you've mastered (Zendesk, Jira, Tableau, Python, CIPP certification)  2. Industry jargon: Field-specific terms ("Trust & Safety," "risk mitigation," "content moderation")  3. Job functions: What you actually do ("analyze," "optimize," "escalate," "lead") 𝘈𝘥𝘷𝘢𝘯𝘤𝘦𝘥 𝘓𝘦𝘷𝘦𝘭 Pick up nuance from the job description. Frankly, I still believe this is where we humans are the best.   1. Track repeated terms—they reveal priorities. Example: "Define and execute vision and strategy for Onboarding to drive new user retention" signals they want someone with experience setting OKRs and long-term roadmaps.  2. Note geographic specifications: "Experience in EMEA markets" tells you to highlight any relevant regional work.  3. Decode stakeholder language: When they request "ability to align diverse stakeholders toward a common goal," prepare a bullet point showcasing how you led cross-functional projects to successful completion with measurable results. From my experience, deeply understanding the job description helps narrow your resume focus to 3-5 powerful bullet points that directly address what they're seeking. Looking to land more interviews? I offer personalized reviews. DM for help!

If you're applying to jobs and not hearing back — this might be why. As a career coach, I’ve seen so many talented candidates get ignored. Not because they weren’t qualified. But because they didn’t use the right words. Here’s the truth: Recruiters use Boolean search in LinkedIn and ATS platforms. We literally type in keywords from the job description to find candidates. If your resume or profile doesn’t include those keywords… We may never even see you. Here’s how to fix it: Step 1: Find 3–5 job posts you’d love → Look at how they describe tools, responsibilities, outcomes Step 2: Write down repeating keywords → Examples: “lifecycle marketing,” “Agile methodology,” “SQL,” “talent acquisition” Step 3: Use those keywords naturally in your resume & LinkedIn → Not copy-paste — apply them where they match your real experience Instead of: “Worked on email campaigns” Say: “Managed lifecycle campaigns using Hubspot and A/B testing — improved retention by 18%” Where to use them: → Resume summary → Top job bullets → LinkedIn headline & About section → Skills section This isn’t gaming the system. It’s helping your skills get seen. Have you tried this strategy before? Did it work for you? Let’s share tips in the comments #JobSearch #ResumeTips #LinkedInStrategy #ATSResume #CareerAdvice #BooleanSearch #RecruiterTips #JobHunt #PersonalBranding #VisibilityMatters

𝗗𝗼 𝗥𝗲𝘀𝘂𝗺𝗲 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝗥𝗲𝗮𝗹𝗹𝘆 𝗠𝗮𝘁𝘁𝗲𝗿?    Yes, and it’s simpler than you think. When people talk about keywords on resumes, they’re referring to 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆-𝗮𝗻𝗱 𝗿𝗼𝗹𝗲-𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝘁𝗲𝗿𝗺𝘀 that 𝗺𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝘂𝘀𝗲𝗱 𝗯𝘆 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗿𝘀. Using the appropriate keywords signals to recruiters and hiring managers that you're fluent in the field and understand the expectations of the role. Examples of resume keywords by field: • 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴: Agile, Python, REST APIs, CI/CD, version control • 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: SEO, Google Analytics, CRM, campaign management, brand positioning, CTR • 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Stakeholder management, Scrum, project lifecycle, risk mitigation, budget management You're not just using buzzwords, you're speaking the 𝗻𝗮𝘁𝗶𝘃𝗲 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗷𝗼𝗯. The easiest way to identify relevant keywords is to 𝗮𝗻𝗮𝗹𝘆𝘇𝗲 𝗷𝗼𝗯 𝗽𝗼𝘀𝘁𝗶𝗻𝗴𝘀.   1.      𝗖𝗼𝗹𝗹𝗲𝗰𝘁 𝟱–𝟭𝟬 𝗷𝗼𝗯 𝗽𝗼𝘀𝘁𝗶𝗻𝗴𝘀 for roles you're targeting. 2.      𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁 𝗿𝗲𝗽𝗲𝗮𝘁𝗲𝗱 𝘄𝗼𝗿𝗱𝘀 𝗮𝗻𝗱 𝗽𝗵𝗿𝗮𝘀𝗲𝘀 in sections like: ·        Job titles ·        Responsibilities ·        Required skills & tools ·        Certifications ·        Soft skills or values (e.g., collaboration, mentoring, adaptability) 3.      𝗟𝗼𝗼𝗸 𝗳𝗼𝗿 𝗽𝗮𝘁𝘁𝗲𝗿𝗻𝘀. Terms that show up across multiple postings are strong keyword candidates. Tip: Use ChatGPT to help summarize or extract common keywords from multiple postings; it can save you tons of time. Beyond job postings, you can also utilize 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗯𝗹𝗼𝗴𝘀 𝗮𝗻𝗱 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿𝘀, and public resources, such as 𝗢*𝗡𝗘𝗧 𝗢𝗻𝗟𝗶𝗻𝗲 (𝗼𝗻𝗲𝘁𝗼𝗻𝗹𝗶𝗻𝗲.𝗼𝗿𝗴), to find lists of job-specific skills and terminology. Once you’ve identified appropriate keywords, you need to 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲 𝘁𝗵𝗲𝗺 𝗶𝗻𝘁𝗼 𝘆𝗼𝘂𝗿 𝗿𝗲𝘀𝘂𝗺𝗲 𝗮𝗻𝗱 𝗼𝘁𝗵𝗲𝗿 𝗰𝗮𝗿𝗲𝗲𝗿 𝗺𝗮𝘁𝗲𝗿𝗶𝗮𝗹𝘀 𝗻𝗮𝘁𝘂𝗿𝗮𝗹𝗹𝘆. Don’t just list them in a Skills section; weave them throughout your professional summary and experience bullets. Example: “𝘔𝘢𝘯𝘢𝘨𝘦𝘥 𝘢𝘨𝘪𝘭𝘦 𝘴𝘰𝘧𝘵𝘸𝘢𝘳𝘦 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘱𝘳𝘰𝘫𝘦𝘤𝘵𝘴 𝘶𝘴𝘪𝘯𝘨 𝘑𝘪𝘳𝘢, 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘪𝘯𝘨 𝘧𝘦𝘢𝘵𝘶𝘳𝘦𝘴 15% 𝘢𝘩𝘦𝘢𝘥 𝘰𝘧 𝘴𝘤𝘩𝘦𝘥𝘶𝘭𝘦.” This accomplishes two things: it demonstrates your experience with a key methodology and tool, 𝘢𝘯𝘥 connects it to a clear result. Any questions? Drop them below.

Most recruiters keyword search resumes. Here’s what you might think happens: Step 1: CTRL + F Step 2: Type “dynamic team player” Here’s the reality: Recruiters are not searching for "dynamic team player," "fast-paced environment," or "strong written and verbal communication skills." What do we actually look for? ➜ Specific skills ➜ Measurable achievements Here’s what that really looks like: Step 1: CTRL + F Step 2: Type "Python" or "Salesforce" Step 3: Repeat for 3–10 role-specific keywords Your resume isn’t just a formality - it’s your chance to stand out. ➜ Ditch the buzzwords. ➜ Showcase your results. ➜ Tailor your skills. How do you know which keywords to include? Study the job description. Look for: ➜ Tools and technologies: Are specific software, programming languages, or platforms mentioned? ➜ Certifications: Are credentials like "AWS Certified" or "Scrum Master" required? Mirror the language in the job description on your resume (if it aligns with your experience). This small shift can make a big difference in whether your resume makes it through the first round. Have you tried keyword-searching your own resume? ___ Follow me ➜ Brittany Sullo for VIP access to #TheBSuite!

To create a 'Master Resume,' you'll need 3 items: Job Descriptions, a Resume Scanner, and Chat GPT. 👉🏽 In Brief: ➟ Integrate keywords from job descriptions into your resume. ➟ Generate report using a resume scanner to see what's missing. ➟ Integrate final keywords into your resume bullets using Chat GPT. 👉🏽 In Detail: 1️⃣ Grab 3 - 5 "near-ideal" job descriptions. (Best to use one job title in one industry) Copy and paste the JDs onto a document. Read them carefully, highlighting each soft and hard skill mentioned. Why do this manually in 2024? Because this is a major life choice. You want to be intimately familiar with what the industry and job title are looking for. ─ You need to build pattern recognition in order to be a top job seeker. Now, do your best to integrate these skills into your resume sections (ex. professional summary, key achievements, professional experience, technical skills). 2️⃣ Use a resume scanner like ResyMatch (from CultivatedCulture), JobScan, or Resume Worded. Paste all 3 - 5 job descriptions into the resume scanner (leaving out tidbits unrelated, like benefits). Paste your updated resume. You'll get back a report. I wouldn't pay too much attention to the grade it generates. You want to use it to pick up on what your missing, i.e. keywords and target alignment. The report will show you key soft and hard skills you are missing. Use discernment and pick out the ones that are most relevant to the job in which you are applying. 3️⃣ Now, take the list of hard and soft skills from the resume scanner and write this prompt into Chat GPT (whatever version you have): "Take these skills and integrate them into the bullet points below. Do not add sentences to my resume bullets." Below this prompt in the same chat window, paste all the skills from the job description, then paste all of your resume bullets. Chat will integrate these skills into your bullets perhaps more seamlessly than you can. If you haven't tried it, I think you'll be impressed. 👉🏽 Recap: ➟ Integrate keywords from job descriptions into your resume. ➟ Generate report from a resume scanner to see what's missing. ➟ Integrate final keywords into your resume bullets using Chat GPT. This isn't about beating the ATS; it's about job target alignment. What tools do you use to help your resume stand out?