Virtual Networking Tips

Your first job out of college can feel overwhelming. I still remember joining IBM as a fresh grad, unsure of what to expect but eager to prove myself. While I had worked hard to earn that opportunity, I quickly realized that succeeding in your first job takes more than just technical skill. Here’s my biggest piece of advice to new grads stepping into their first role: 𝗗𝗼𝗻’𝘁 𝘄𝗮𝗶𝘁 𝘁𝗼 𝗯𝗲 𝘁𝗼𝗹𝗱 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗱𝗼. Be proactive, not reactive. That one shift in mindset changes everything. Instead of just doing what was assigned to me, I started thinking about: → How can I make my manager's job easier? → What’s slowing the team down? → Is there a process that can be improved? → Can I learn from teams outside my own? 💡 I wasn’t confined by my job description- I explored! I reached out to people beyond my immediate team, set up 1:1s to learn what they were working on, and asked where I could contribute. That helped me meet incredible people like Armand Ruiz, Dr. Seth Dobrin, Priya Krishnan, Shadi Copty, and so many more! That habit of thinking beyond your role, and then sharing your thought process and actionable ideas, is what builds credibility early on. It also helps you get noticed. 🌱 Having a growth mindset was key. I didn’t wait for opportunities, I created them by showing initiative and being vocal about how I could help. 🤝 Networking inside your company is as important as networking outside. Many of the best career moves I’ve made happened because I nurtured relationships beyond my team. Don’t underestimate the power of a coffee chat with someone in a different org. If you’re just starting your career, remember: → Speak up even if you’re the most junior person in the room → Share ideas that benefit your broader org → Learn fast, ask smart questions, and stay curious → Build relationships early and intentionally → You don’t need to have it all figured out. You just need to start showing up like someone who’s ready to grow. 𝗬𝗼𝘂𝗿 𝗰𝗮𝗿𝗲𝗲𝗿 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗴𝗲𝘁 𝗯𝘂𝗶𝗹𝘁 𝗶𝗻 𝗮 𝘀𝗶𝗻𝗴𝗹𝗲 𝗱𝗮𝘆, 𝗯𝘂𝘁 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆 𝗯𝘂𝗶𝗹𝗱𝘀 𝗶𝘁. 💼 #Classof2025

In my early career, I thought networking was all about building as many connections as possible. But I quickly learned that effective networking isn't about the quantity of your connections—it's about the quality. Throughout my career, the connections that have truly made a difference weren’t the ones where I just asked for help—they were the ones where I made it easy for others to want to help me. If you want to make others genuinely want to help you, it’s crucial to move beyond simply asking for favors. Instead, focus on creating value and building relationships where both parties benefit. So, how can you do the same? Here are four tactical tips to help you network effectively: ✅ Do Your Homework Before reaching out, research the person or company you’re interested in. Understand their work, challenges, and how you can add value. For instance, instead of asking a connection for job leads, do your own research first. Identify specific roles and companies you’re targeting, and then ask if they can help with an introduction. This approach shows initiative and respect for their time. ✅ Be Specific in Your Ask Whether you’re asking for an introduction, advice, or a referral, be clear and concise about what you need. For example, instead of asking, “Do you know anyone hiring?” say, “I noticed [Company Name] is looking for a [Role]. Would you be open to introducing me to [Person]? I’m happy to send you my resume and a brief write-up you can pass along, too.” This shows that you’ve taken the initiative and makes it easier for your contact to say yes. ✅ Offer Mutual Value When requesting a meeting or advice, frame it as a two-way conversation. Instead of saying, “Can I pick your brain?” try something like, “I’d love to exchange ideas on [specific topic] and share some strategies that have worked for me.” This not only makes your request more compelling but also positions you as someone who brings value to the table. ✅ Follow Up with Gratitude After someone has helped you, don’t just say thank you and disappear. Keep them in the loop on how their help made an impact. Whether you got the job, secured the meeting, or just had a great conversation, let them know. This closes the loop and makes them more inclined to help you in the future. Your network is one of your greatest assets—nurture it well, and it will be there for you when you need it most. What’s one networking tip that’s helped you build stronger connections? *** 📧 Want more tips like these? Join Career Bites - free weekly bite-sized tips to supercharge your career in 3 minutes or less: lorraineklee.com/subscribe 📖 You can also get behind-the-scenes stories, updates, and special gifts for my upcoming book Unforgettable Presence: lorraineklee.com/book

You don’t need to attend awkward networking events to build connections. Here are 10 ways to network online (from your couch) to land your dream job, mentorship or just to stay in touch: 1. Start with warm calls, not cold DMs Reaching out to strangers is intimidating. So, begin with people you already admire or respect: past colleagues, old classmates, mentors, or anyone you’ve gotten value from. Reach out, share your goals, ask for advice, or simply reconnect. — 2. Build (or join) a 3-6 person mastermind Invite people you admire to check in monthly or quarterly. Ask 3 simple questions in each meeting: • What’s your biggest win? • What’s your biggest challenge? • How can we help each other? This becomes your personal board of advisors, and their networks become yours, too. — 3. Make intros within your own network Instead of always trying to add new people, try connecting two people you already know. It builds goodwill, and often sparks reciprocity. Some of my best opportunities came from introductions I made first. — 4. Be the tortoise, not the hare Strong networks aren’t built in a week. They come from consistency, trust, and staying top of mind. Check in. Celebrate small wins. Be helpful, even without asking for anything.  — 5. Send snail mail Want to stand out in a sea of LinkedIn messages? Send a handwritten card or even a fun comic with a note. The person will always remember your “extra” effort. — 6. Elevate the interaction • Only chatted with someone online? Try a call. • Had a few calls? Try a Zoom meeting. • Know them over Zoom? Meet up in person. Each upgrade strengthens the connection. — 7. Pick one platform to dominate Instead of being everywhere, go deep somewhere. For example, if it’s LinkedIn: • Endorse people • Write thoughtful comments • Share niche insights your network actually values   This depth pays off more than shallow visibility. — 8. Curate, don’t just connect Curate the best insights, tools, or articles in your niche, and share them regularly. You’ll become a trusted source people keep coming back or referring to. — 9. Do something fun together Shared activities build bonds. This could be as simple as playing a game, joining a sweepstakes, or co-hosting a webinar.  People remember who made them feel something. — 10. Swipe right (yes, really) Apps like Shapr or Invitly are designed for warm outreach — you match with people who want to meet others. It’s cold networking without the awkwardness. Networking isn’t about pitching. It’s about planting seeds. Start with one person. Reach out. Reconnect.  Then keep showing up, helping others, and making connections that count.

What if the best networking strategy had nothing to do with “networking” at all? Back in 2014, I started a group called “Delhi Internet Mafia”. To learn from and share insights with founders based out of Delhi. I would cold email founders to show up for the catchup. Vijay Shekhar Sharma of Paytm showed up for one of them. I remember being blown away by his energy, his ambition and his clarity. We stayed in touch. A few years later, Paytm invested in my startup nearbuy. If it weren’t for that group, we may have never raised money from Paytm. 3 ways to build genuine relationships: 1/ Do not try to impress. Be impressed. People can see through your attempts to impress them. But what people can truly be attracted to is your interest in them. Genuine interest. 2/ Engage meaningfully. If engaging offline, ask questions out of pure curiosity. To truly understand. If engaging online, don’t just comment “Great post!” - add insight or ask smart questions. 3/ Give before you ask. That could be sharing feedback on their work, amplifying their content, or connecting them to someone useful. You can never fail with authenticity and trust.

When you first show up on camera, it’s not your words that land first. It’s the visual. When I’m working with a client who will be doing a lot of their interviews and sales calls online, we start with your setup. That’s because credibility begins the second you appear on camera. Here’s what we review: Camera Laptop camera? Is it good enough or do you need a plug-in webcam? Using your phone or iPad? Do you have a stable tripod at eye level? Audio Built-in mic, plug-in USB mic or a lav? If people have to strain to hear you or there’s too much background noise, your authority drops immediately. Lighting Outside? Direct sun? Walking and talking? Inside? Do you need a ring light or a soft light source to avoid harsh shadows? Lighting shapes perception more than most people realize. Backdrop Home office? Conference room? Is it clean, intentional, and aligned with how you want to be perceived or is there too much stuff making you look disorganized? And here’s what this really signals: When you invest in your setup, you’re demonstrating standards. You’re showing your audience that you take your message and yourself seriously. That visual investment communicates preparation, discernment, and executive presence before you ever speak. The goal isn’t “fancy.” It’s professional and high quality. Whether you’re on a video sales call, recording content for LinkedIn, or preparing for media interviews, your camera, audio, lighting, and backdrop are doing a lot of the talking for you. If you’re stepping into a bigger stage this year, start with the fundamentals. Have you invested in equipment? What upgrades are your favorites?

She was visible in the room but invisible online. A client said to me recently, “In person, people know who I am and what I bring. But online? You’d never know it.” And she was right. In person it was clear she had decades of credibility. She was the person people turned to when decisions needed to be made, things needed to get done, problems solved, or trust established. Her peers knew it. Her clients knew it. Her team knew it. But when someone Googled her, her LinkedIn profile came up, and the message simply didn’t match. 📉 A profile that undersold her expertise. 📉 Inconsistent or non-existent activity. 📉 A digital first impression that didn’t reflect the reputation she’d earned. And here is the challenge with this - people don’t separate offline from online anymore. ✨ The client meeting you tomorrow has already looked you up today. ✨ The board member you’re pitching to has already scanned your profile. ✨ The graduate considering your firm has already checked your team’s presence. ✨ The investor you’re meeting next week has already searched your name. ✨ The client referral you haven’t even met yet has already formed an impression. If your online presence doesn’t reflect your offline reputation, it creates disconnect before you even enter the room. “Are they really the expert?” “If their business is as strong as they say, why can’t I see it here?” You’ve worked too hard to be invisible. The good news? You don’t need constant posting or flashy campaigns to close that gap. What you need are the right foundations: ✔️ A profile that communicates value, not just a job title. ✔️ Consistent, purposeful activity that mirrors how you show up in person. ✔️ A digital presence that builds trust before the first handshake. Because your reputation shouldn’t depend on which version of you people happens to find first. Make sure the person people meet online is the same one they already trust in the room.

🤦🏼♀️You don’t know what networking is. Sending a cold dm to a stranger on LinkedIn isn’t networking, it’s asking a stranger for help. It’s telling someone you need a job. And that’s fine and you need to do that but don’t get it twisted that is NOT networking. 🟢Networking is building relationships. 🟢Networking is getting to know other people. 🟢Networking is not about YOU. Here are some tips on how to network 1. Shift Your Mindset 🧠 Give first: Don’t just ask for favors; ask, "How can I support you?" or share helpful resources.   2. Be Selective 📈 Quality over quantity: One meaningful conversation is better than cold emailing 50 cards strangers. Personalized outreach: Never send a generic connection request. Add a note mentioning a shared interest, a recent article they wrote, or a mutual connection.   3.Long-term focus 📆 Networking is a marathon. Cultivate relationships before you actually need a job or a favor.     4. Be Ready 💃 Have your pitch down. Know your unique value proposition. Be memorable. 5. Leave the house 🚗💨 Go to in person industry events, conferences and happy hours. Play pickle ball. Go with your friend to their work event. Join a chamber of commerce. Make friends at a café. 6. Don’t be shy 🤝 How to break the ice: Approach people standing alone or in groups of three (they are easier to enter than pairs). Introduce yourself simply and ask open-ended questions like, "What brought you out here tonight?" or "What exciting projects are you working on?" 7 Follow Up 📱 The 48-hour rule: Always follow up within 48 hours of meeting, send a thank you note or a thank you. Better yet send an article or resource that connects back to the conversation you had. (Go back to step 1 be a resource) Mention something specific you discussed (e.g., "I loved hearing about your experience transitioning into tech") to jog their memory   8. Be active on social 👩🏼💻media: Share industry insights, comment on others' posts, and reach out to professionals for 15-minute informational interviews.   9- Nurture consistently 🎯 Check in occasionally with a quick text or email just to share a relevant article, say congratulations on a milestone, or see how they are doing   10- It’s not about YOU🤗Networking is about building a relationship that is mutually beneficial. GIVE VALUE. #howtonetwork #careeradvice #jobsearchtips #linkedin

Yesterday, we were coaching a sales team, reviewing calls, when we noticed something off. One young seller, Seth, was frustrated—he couldn't understand why the C-suite wasn’t taking him seriously. His pitch was solid. His insights were sharp. But then we watched the video. His lighting? Like something out of a horror movie. 🔦 His hoodie? Giving college dorm vibes, not executive presence. 👕 And the background? A washing machine whirring like a jet engine. ✈️ Here’s the thing: Buyers aren’t just judging what you say—they’re judging how you show up. And in today’s world, you’re not just selling in person or on Zoom. You’re selling across multiple channels. 📊 The data proves it: ✅ 10 channels – The average number of interaction points buyers use in their journey. ✅ 80%+ of B2B sales interactions happen digitally (virtual, hybrid, or self-service). ✅ Companies with hybrid sales models are 2x more likely to grow revenue by 10%+ annually. ✅ 55% of buyers would switch suppliers if their omnichannel experience isn’t seamless. 🚀 Omnichannel isn’t optional—it’s the new standard. Even if you sell in person, your buyer will likely check your emails, social presence, videos, and follow-ups. Every touchpoint matters. 💡 One key takeaway: Doing your homework BEFORE the call builds credibility faster than any amount of small talk. And your lighting, background, attire, and presence? They all send a message. The question is—are they saying what you want them to say? 🔥 In this quick clip, I break down how to establish trust before you even say a word. #VirtualPresence #SalesTips #TrustBuilding #HybridWork #ShariLevitinGroup

Brand identity is not what you say your brand is. It’s what people already expect from you before you speak📍 Factually speaking, According to multiple brand recall studies, people remember patterns, not perfection. Tone, repetition, familiar POVs matter more than your Canva slides. That’s why brands with ‘average’ design but strong opinions win. And why beautifully designed brands with no spine disappear. Your brand identity is built by: ☇what you repeat (not what you post once) ☇what you refuse to talk about ☇how predictable your thinking is (in a good way) Consistency here doesn’t mean posting daily but thinking the same way over time. Another uncomfortable truth: Most brands change their identity every time they don’t get results fast enough📍 ⇢New narrative ⇢New positioning ⇢New ‘this time we’ll do it right’ energy (That’s not evolution but insecurity) That’s why I always bring up Zomato when talking about brand identity. Not because they have good creatives (Plenty of brands do) But because you can recognise a Zomato line without seeing the logo. The humour, the timing, the way they talk about food, culture, life is always slightly witty, slightly self-aware, never trying too hard. ⇢Even when they change formats ⇢Even when platforms change ⇢Even when trends rotate That’s not accidental. They’ve actually built it by repeating a personality until it became familiar. People should know: ☇how you’ll sound ☇what you’ll joke about ☇what you’ll never say ☇what side you’ll take Before they even open the post. That’s when trust builds, recall kicks in, and branding actually starts doing its job. Logos can be redesigned, logos can be changed, colours will trend and fade. But if people can’t recognise you from a single line of text, you don’t have a brand identity yet. You just have content. And there’s a big difference between the two. Agreed?

Drowning in Zoom calls and Slack threads? No energy left at the end of the day? 🥱 Zoom fatigue is real. So is information overload. It certainly happens to me. To understand science-backed strategies that get better results while preserving our energy, I invited Andrew Brodsky to Speak Like a CEO. Andrew is a management professor at the University of Texas at Austin, and the author of "Ping: The Secrets of Successful Virtual Communication". His PING framework is a simple, research-backed method to help you communicate smarter, not harder, in today’s virtual world. 📌 Perspective-taking 💡 Initiative 🎭 Nonverbal cues 🎯 Goals P = Perspective-taking Virtual communication makes it easy to forget there’s a human on the other side. Whether it’s a blunt email or a cold video call, always ask: How will this message feel to them? Clarity and empathy go further than you think. I = Initiative Don’t accept the weaknesses of a platform – fix them. Add warmth to text-based chats, build rapport before negotiations, or switch formats to better match your message. N = Nonverbal cues Your tone, lighting, posture, and even silence send signals. Be intentional. On video, your background, gestures and eye contact matter. G = Goals Start with the outcome. Want quick input? Use Slack. Need alignment? Meet live. Trying to build trust? Turn on the camera. Match the medium to your goal, not your habit. Our virtual communication has become a habit. Let’s challenge them and replace outdated routines with science-backed strategies. ❓ How do you ensure your message lands virtually?   ♻️ Repost to help someone improve their virtual communication. 📌 Follow me, Oliver Aust, for daily strategies on leadership communications.