Approaches To Public Speaking Anxiety

85% feel anxious stepping in front of an audience. And that’s perfectly normal. But here’s the thing: Leadership isn’t about having the loudest voice – it’s about commanding attention with confidence and clarity. Here’s how to do exactly that - even if speaking in public makes you nervous: 🔹 Grab Attention Fast You only get 10 seconds before people switch off. Skip the “Thanks for having me.” Lead with something bold, surprising, or personal. 👉 Example: “Everything you believe about leadership? It’s likely wrong.” 🔹 Command the Stage Your non-verbal cues speak before you open your mouth. Stand upright, hold eye contact, and pause intentionally. This signals authority - even if you’re nervous inside. 🔹 Slow Down and Stay Clear Anxious speakers often race through words. Slow down. Keep sentences sharp and pause often.  Remember: Impactful communication is about connection, not perfection. 🔹 Create Interaction, Not a Performance Forget memorizing scripts. Instead, invite your audience into the conversation.  👉 Example: “Who here has faced this challenge before?” 🔹 Leverage the BMW Principle True confidence = Body + Mind + Words working in harmony. BODY: Breathe, ground yourself, and use meaningful gestures. MIND: Focus on serving your audience, not impressing them. WORDS: Be clear, avoid fillers, and embrace pauses. 👉 Example: Before stepping up, pause, ground your feet, and remind yourself – they need this message. 🔹 Handle Q&A Like a Leader Q&A often derails weak communicators.  Use the ABC Technique to stay on message: A: Answer briefly. B: Bridge to your key point. C: Communicate with clarity. 🔹 Close with Impact Too many talks fade at the end. Be intentional. End with a single clear takeaway and inspire action.  👉 Example: “If you remember one thing — let it be this: [insert key idea here].” Leadership isn’t about loving public speaking. It’s about making people listen. 💡 What’s your best tip for owning the room? Share it below ⬇️ 📌 Follow me, Oliver Aust, for daily leadership communication insights that make people listen.

Last night, former President Obama and First Lady Michelle reminded us of the power of compelling storytelling in their speeches at the Democratic National Convention. But what’s the secret behind these moments of excellence? Jon Favreau, Obama’s former director of speechwriting, shared five golden rules that are just as applicable to our business presentations as they are to political speeches. Here are five insights you can apply when delivering your next presentation, whether on stage, in a meeting, or in the boardroom: 1. The story is more important than the words Too often, we focus on the right words, but the real question is, “What story am I telling?” Before writing a speech, Favreau would always begin with a conversation, drawing on Obama’s ability to outline a clear narrative first and build the words around it. Always start with the story you’re trying to convey—it’s the backbone of your message. 2. Keep it simple Long presentations may feel thorough, but they are often forgettable. Favreau emphasized brevity: aim for twenty minutes or less. "A speech about everything is a speech about nothing." Narrow your message down to the essential points. 3. Address counterarguments upfront Don’t wait for the Q&A to address objections. In business, as in politics, it's key to acknowledge opposing views and deal with them during your presentation. When Obama delivered his Health Care Reform Plan, he anticipated objections and tackled them head-on. 4. Empathy is key Knowing your audience isn’t enough. You have to step into their shoes. Obama’s speeches resonated because they were written in a language his audience understood. Whether you're presenting to colleagues, clients, or an entire audience, connect by understanding their challenges and perspectives. 5. Persuasion requires inspiration Logic alone won’t motivate. The best way to connect is through stories that touch the heart. In Obama’s 2008 victory speech, Favreau chose the story of Ann Nixon Cooper, a 106-year-old woman who had seen the full spectrum of progress in America. Her story was the perfect reminder that change, though slow, is always possible. Whether you're stepping on stage or presenting in the boardroom, these timeless tips from Obama’s speechwriting playbook can help you connect with your audience, deliver your message effectively, and inspire action. What stories are you sharing in your presentations? #Leadership #PublicSpeaking #Storytelling #Empathy #Inspiration

Want your words to actually sell? Here’s a simple roadmap I've found incredibly helpful: Think of crafting your message like taking someone on a mini-journey: 1. Hook them with curiosity: Your headline is the first "hello."  Make it intriguing enough to stop the scroll.  Instead of just saying "Email Marketing Tips," try something like "Want a 20% revenue jump in the next 60 days? (Here's the email secret)."  See the difference? Promise + Specificity = Attention. 2. Tell a story with a villain: This might sound dramatic, but hear me out.  What's the problem your audience is facing?  What's the frustration, the obstacle, the "enemy" they're battling?  For the email example, maybe it's "wasting hours on emails that no one opens."  Giving that problem a name creates an instant connection and a sense of purpose for your solution. 3. Handle the "yeah, but..." in their head: We all have those internal objections.  "I don't have time," "It costs too much," "Will it even work for me?"  Great copy anticipates these doubts and addresses them head-on within the message. 4. Show, don't just tell (Proof!): People are naturally skeptical.  Instead of just saying "it works," show them.  Even a simple "Join thousands of others who've seen real results" adds weight. Testimonials, even short ones, are gold. 5. Make it crystal clear what you want them to do (CTA):   Don't leave them guessing!  "Learn the exact steps in my latest guide" or "Grab your free checklist now" are direct and tell them exactly what to do and what they'll get.  Notice the benefit in the CTA example: "Get sculpted abs in just 4 weeks without dieting." And when you're thinking about where you're sharing this (LinkedIn post, email, etc.), there are different ways to structure your message. The P-A-S (Problem-Agitate-Solution) or A-I-D-A (Attention-Interest-Desire-Action) frameworks are classics for a reason. The core difference I've learned? Good copywriting isn't about shouting about your amazing product. It's about understanding them – their challenges, their desires – and positioning your solution as the answer in a way that feels like a conversation, not a sales pitch.

I've delivered 500+ keynotes. Here's a pro-tip for speaking/presenting. Your pre-performance ritual isn't optional. It's essential. The difference between good and transformational always comes down to those final 15 minutes. HERE'S MY NON-NEGOTIABLE RITUAL: T-minus 30 minutes: Tech check complete. No more logistics. T-minus 15 minutes: Complete isolation begins. This is when I start programming my nervous system for peak state. T-minus 10 minutes: Active preparation. I pace backstage, repeating my opening lines until they're cellular: "Change itself has changed..." "When we think about transformation..." "Let me tell you about the moment..." T-minus 5 minutes: Full state activation. No conversations. No distractions. Just presence. Why this matters: Your opening determines everything. If those first 30 seconds land perfectly, you're in flow for the entire presentation. If they don't, you spend 10 minutes trying to find your rhythm. THE SCIENCE: Your prefrontal cortex can hold 7±2 pieces of information. Your opening sequence needs all of that bandwidth. A "quick chat" deletes 3-4 of those slots. Now you're on stage trying to REMEMBER your opening instead of BEING it. FOR SPEAKERS/PRESENTERS: Protect your ritual. Write it into your contract: "15-minute isolation period before stage time required for optimal performance." This isn't being difficult. It's being professional. FOR THOSE HIRING SPEAKERS: Want maximum impact? Give us space to create it. We're not being antisocial. We're preparing to transform your audience. Think of us like athletes before a game or surgeons before surgery. The ritual isn't preference, it's preparation. THE FRAMEWORK: 1. Decide your optimal activation time (10-30 minutes) 2. Communicate boundaries clearly and early 3. Design your ritual for YOUR nervous system 4. Practice until it's automatic 5. Never apologize for protecting your performance Your boundaries aren't limitations. They're the architecture of excellence. What pre-performance ritual would unlock your next level?

When I started sharing my speaking journey publicly, everything changed. The traditional business advice says "fake it till you make it." But after working with hundreds of entrepreneurs, I've learned something counterintuitive: your biggest breakthrough comes from being transparently vulnerable about your struggles. I was on a call with a successful founder last week. When I asked if he'd spoken at conferences, he froze. "I can't even handle team meetings without sweating." When I shared my own speaking disaster story, forgetting my entire opening at a 500-person conference, something beautiful happened. He realized everyone wanted him to succeed, not fail. Here's what I learned about building in public through transparent speaking: 1. Vulnerability Broadcasting  Share your panic attacks, forgotten openings, and sweaty moments openly. Building your confidence journey in public permits others to be human. Your struggles become someone else's breakthrough story. Speaking fears are universal, your transparency breaks the shame cycle. Others see that success isn't about perfection, it's about persistence. 2. Story Stack Development  Document your 5 go-to stories for any situation and share them. Building your narrative library in public creates accountability for authenticity. Your stories become templates for other entrepreneurs to adapt. Transparency about your frameworks helps others structure their own experiences. 3. Confidence Protocol Sharing  Show your exact pre-speech routine and why it works. Building your confidence systems in public creates replicable frameworks. Your meditation, breathing, and preparation become roadmaps for others. 4. Authority Multiplier Transparency Document how one speech creates 50+ opportunities. Building your authority systems in public shows the compound effect. Your podcast invitations and connection requests become proof of concept. Transparency about speaking ROI motivates others to overcome their fears. 5. Failure Reframe Strategy Share how disasters become your best teaching moments. Building your resilience story in public transforms setbacks into comebacks. Your 15 seconds of silence become someone else's courage catalyst. Transparency about recovery shows that perfection isn't the goal. Others learn that audiences want value, not flawless delivery. This isn't just about becoming a better speaker, it's about creating beautiful, systemized, and impactful ways to share your expertise with the world. When you build your speaking journey in public, you're not just overcoming fears. You're showing other entrepreneurs that their voice matters and their message deserves to be heard. __ Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more. Curious how this could look inside your business? DM me ‘System’ and I’ll walk you through how we help clients make it happen. This is for high-commitment founders only.

After seeing me give a keynote last week in Seattle, a client asked me for my go-to stage prep tips—a question I get asked often this time of year. (Yes, even the most practiced public speakers still actively prepare for getting on stage. There’s no autopilot button for this!) Here’s what I shared with her: Physical Prep— >> Breathe: Diaphragmatic breathing. In through your nose, fill your belly, exhale slowly. It centers your body and gets your mind focused. (Also calms jitters). >> Posture: Stand tall. Feet shoulder-width apart. Chest open. Shoulders relaxed. Helps project confidence… and helps you physically own the space (think Executive Presence). >>Chew gum: Yes, really. Chew gum before you get up there. Releases tension, reduces dry mouth. (Just be sure to spit it out before you start speaking!). Mental Prep— >> Reframe nerves: Instead of “I’m nervous,” tell yourself “I’m excited.” That adrenaline? Let it FUEL you. >> Visualize success: Picture yourself delivering your message with confidence. Imagine the audience responding positively. Set the tone before you even start. >> It’s not about you: The key. Focus on them, not you. It’s not about being perfect—it’s about making a connection with the audience. Shift the spotlight to them in the first 20 seconds by asking a question or inviting them to move their body. You’ll get a second to catch your breath and actually take in the stage, lights, and audience at hand. One last thing? Thank the backstage crew for all their help. Because having a working mic and flattering lighting really matters—and you most definitely couldn't do that part without them.

19 years ago, I used to get incredibly nervous before speaking on stage. Racing heart. Tunnel vision. Dry mouth. Today, half of my job is being on stage. Here’s my 7-step pre-stage checklist for how I conquered stage fright: (Before you step on the stage) Step 1: Set One Clear Intention Nerves often come from scattered thoughts.  So anchor your mind with a single, positive goal: • For a pitch: “Get the buyer to sign and stay firm on numbers.” • For a presentation: “Connect with the audience and deliver value.” Avoid negatives like “don’t mess up.” Your brain clings to “mess up.” — Step 2: Pick a Focal Point Choose a random spot in the back of the room (or bring a grounding object, like a pen). Right before you begin, mentally send all your nervous energy there. It gives your brain somewhere to “put” the anxiety - and frees you up to focus. — Step 3: Breathe Mindfully Most people shallow-breathe when they’re nervous. This just worsens anxiety. Do this instead: • Close your eyes • Breathe in through your nose, out through your mouth • Push your belly out with each inhale (deep belly breathing) — Step 4: Release Muscle Tension Anxiety makes us clench everything - jaw, shoulders, stomach. This kills blood flow and increases anxiety. Instead, start at your head or toes and relax each muscle group with one breath: • Relax your face and eyes • Relax your jaw and neck • Loosen shoulders and chest • Relax arms and hands • Relax your stomach and abs • Continue down to your toes You’ll feel calmer and more grounded instantly. — Step 5: Find Your Center Before going on stage, shift your focus to a spot 2 inches below your belly button. This is your physical center - used by athletes and performers to stay grounded. As you breathe, imagine calm radiating from that point. During your talk, return to it anytime nerves creep in. It’s your internal anchor. — (While you’re on stage) Step 6: Repeat Your Process Cue This is your personal “how” mantra. • Interviewer: “Smile and ask great questions.” • Speaker: “Keep it warm and engaging.” • Performer: “Smooth and steady.” Keep repeating it silently throughout to stay focused and intentional. — Step 7: Direct Your Energy Feel the nerves rising? Don’t fight them - redirect them. Use your focal point from Step 2. Mentally “throw” your anxious energy toward it. It’s like dropping a heavy backpack: instant relief. __ Save this post and come back to it before your next big moment. Whether it's a presentation, interview, or performance, these steps will help you show up as your most confident, centered self.

Your nervous system decides how you show up before you walk into the room. Most leaders prepare what they'll say. Few prepare how their brain will respond. A Managing Director I worked with was well-liked and approachable. But his team started feeling distant. Disconnected. Like he didn't care anymore. He did care. Deeply. But chronic stress had pushed his nervous system into threat mode. Before every meeting, his chest would tighten and his breathing would shallow. His brain was already defending before anyone spoke. We built a simple reset practice. Three minutes before team interactions. These are the techniques that made the difference: 1/ The physiological sigh Two quick inhales through your nose, one long exhale through your mouth. The fastest way to reduce stress in real-time. Works in 30 seconds. 2/ Cold water on your face Activates the dive reflex, slows your heart rate, shifts your system toward calm instantly. 3/ Progressive muscle relaxation Clench your fists for five seconds. Release. Move to your shoulders. Then your jaw. Tension and release signals your nervous system that the threat has passed. 4/ Grounding through your senses Press your feet into the floor. Name five things you can see. This activates your thinking brain, which quiets the threat center. 5/ Humming or vocal toning Activates your vagus nerve, which is the main pathway to your body's relaxation response. Even 60 seconds shifts your state. 6/ Slow orienting Turn your head slowly and scan the room. This ancient signal tells your brainstem: no predators here. You're safe. Within weeks, his team noticed he was present again. Listening. Engaged. Not because he learned new techniques. Because his nervous system finally stopped blocking what was already there. Your nervous system doesn't respond to logic. It responds to signals. Which of these could you try before your next high-stakes conversation?

Ever felt your mind go completely blank right when it mattered the most? You’ve prepared, practiced, and yet—under pressure—you freeze. During a recent training session, a participant vulnerably shared: “In high-stakes moments—tight deadlines, crisis meetings—I just go numb. I forget what I had to say or do. And every failed attempt makes the next one harder.” Sounds familiar? Staying calm under pressure is not a natural skill—it’s a learned one. Here are 6 quick strategies I shared that can help break this cycle: ✅ Breathe before you act – Slow, deep breaths signal your brain to stay calm. ✅ Anchor yourself – A small gesture (like touching your thumb and index finger) can become a calming ritual. ✅ Practice with distractions – Train yourself in noisy or time-bound situations to build real-time focus. ✅ Reframe the situation – Instead of "I have to deliver", say "I get to express myself". ✅ Visualize success – Picture yourself handling the situation calmly and confidently. ✅ Be mindful, not mind full – Just being present in the moment can help cut out panic and past baggage. Remember: the goal is not to avoid pressure, but to build your muscle to stay composed within it. What helps you stay grounded when pressure peaks? #EmotionalResilience #CalmUnderPressure #CorporateTraining

Two things I do to get over nerves of a big presentation or a talk (like my first TEDx coming up) is to rehearse with photos of a crowd in front of me and to power through the entire presentation no matter what distractions happen. Before I had this little multi-monitor set up, I’d actually print photos of crowds and pin them up. There’s a strange but pretty realistic thing that happens when you do this. Like exposure therapy, this brings up very real emotions of what it actually feels like on stage. I’ve learned that I need a mix of photos: ✅ Central image of a crowd being a normal crowd right before you get started. It makes me take stock of the moment right before I start and my energy in the first 30 seconds. This makes or breaks whether people will engage with you. ✅ A side image of an engaged crowd. When I feel like I’m in rhythm, my eyes tend to go to this one more to simulate flow. ✅ A side image of a bored crowd. This one I glance at for two occasions. If I’m feeling lost or nervous, I’ll look at this image to practice getting back on track and back to the engaged audience. Or, if I’m still in a state of flow, I’ll practice NOT getting thrown off by people who appear disengaged. The second thing I do to improve my practice is that I complete my run through no matter what. 🟢 Kids knocking on my office door 🟢 Text message or phone going off 🟢 Dog barking at the Amazon delivery In every real presentation I’ve done, there is ALWAYS some unplanned distraction that comes up. You have to practice getting back on rhythm when sounds and movement distract you. A bonus tip: record yourself and then watch it back as if you were an audience member. Adopt the mindset of someone sitting in the audience and cue up their “What’s In It For Me?” moment. ➡️ I hope this is good ➡️ I need inspiration for ______ ➡️ The last speaker was great/not so great ➡️ A “dementia advocate” is speaking about the future and innovation? Why? The audience isn’t there for you. They are there for them (even when they’re there for you). Serve them. Speakers, what advice would you add for the week prior to your big engagement? Assuming you’ve got the rehearsal of content down, what’s your next focus and why? 👇🏼