Persuasive Communication Skills

85% feel anxious stepping in front of an audience. And that’s perfectly normal. But here’s the thing: Leadership isn’t about having the loudest voice – it’s about commanding attention with confidence and clarity. Here’s how to do exactly that - even if speaking in public makes you nervous: 🔹 Grab Attention Fast You only get 10 seconds before people switch off. Skip the “Thanks for having me.” Lead with something bold, surprising, or personal. 👉 Example: “Everything you believe about leadership? It’s likely wrong.” 🔹 Command the Stage Your non-verbal cues speak before you open your mouth. Stand upright, hold eye contact, and pause intentionally. This signals authority - even if you’re nervous inside. 🔹 Slow Down and Stay Clear Anxious speakers often race through words. Slow down. Keep sentences sharp and pause often.  Remember: Impactful communication is about connection, not perfection. 🔹 Create Interaction, Not a Performance Forget memorizing scripts. Instead, invite your audience into the conversation.  👉 Example: “Who here has faced this challenge before?” 🔹 Leverage the BMW Principle True confidence = Body + Mind + Words working in harmony. BODY: Breathe, ground yourself, and use meaningful gestures. MIND: Focus on serving your audience, not impressing them. WORDS: Be clear, avoid fillers, and embrace pauses. 👉 Example: Before stepping up, pause, ground your feet, and remind yourself – they need this message. 🔹 Handle Q&A Like a Leader Q&A often derails weak communicators.  Use the ABC Technique to stay on message: A: Answer briefly. B: Bridge to your key point. C: Communicate with clarity. 🔹 Close with Impact Too many talks fade at the end. Be intentional. End with a single clear takeaway and inspire action.  👉 Example: “If you remember one thing — let it be this: [insert key idea here].” Leadership isn’t about loving public speaking. It’s about making people listen. 💡 What’s your best tip for owning the room? Share it below ⬇️ 📌 Follow me, Oliver Aust, for daily leadership communication insights that make people listen.

Last night, former President Obama and First Lady Michelle reminded us of the power of compelling storytelling in their speeches at the Democratic National Convention. But what’s the secret behind these moments of excellence? Jon Favreau, Obama’s former director of speechwriting, shared five golden rules that are just as applicable to our business presentations as they are to political speeches. Here are five insights you can apply when delivering your next presentation, whether on stage, in a meeting, or in the boardroom: 1. The story is more important than the words Too often, we focus on the right words, but the real question is, “What story am I telling?” Before writing a speech, Favreau would always begin with a conversation, drawing on Obama’s ability to outline a clear narrative first and build the words around it. Always start with the story you’re trying to convey—it’s the backbone of your message. 2. Keep it simple Long presentations may feel thorough, but they are often forgettable. Favreau emphasized brevity: aim for twenty minutes or less. "A speech about everything is a speech about nothing." Narrow your message down to the essential points. 3. Address counterarguments upfront Don’t wait for the Q&A to address objections. In business, as in politics, it's key to acknowledge opposing views and deal with them during your presentation. When Obama delivered his Health Care Reform Plan, he anticipated objections and tackled them head-on. 4. Empathy is key Knowing your audience isn’t enough. You have to step into their shoes. Obama’s speeches resonated because they were written in a language his audience understood. Whether you're presenting to colleagues, clients, or an entire audience, connect by understanding their challenges and perspectives. 5. Persuasion requires inspiration Logic alone won’t motivate. The best way to connect is through stories that touch the heart. In Obama’s 2008 victory speech, Favreau chose the story of Ann Nixon Cooper, a 106-year-old woman who had seen the full spectrum of progress in America. Her story was the perfect reminder that change, though slow, is always possible. Whether you're stepping on stage or presenting in the boardroom, these timeless tips from Obama’s speechwriting playbook can help you connect with your audience, deliver your message effectively, and inspire action. What stories are you sharing in your presentations? #Leadership #PublicSpeaking #Storytelling #Empathy #Inspiration

Want to transform your communication skills? Start with this self-awareness exercise. Record yourself speaking for 5 minutes on any topic. Leave it for a day (this removes the initial self-criticism). Then review it in three stages: Stage 1: Watch on mute Focus purely on body language. What are your hands doing? How do your facial expressions support your message? Notice your posture and movement patterns. Stage 2: Listen without watching Turn the phone around and just listen. Pay attention to vocal qualities: your pace, volume, tone variations, and energy levels. What do you like? What needs work? Stage 3: Get it transcribed This reveals your communication patterns in black and white. You'll spot repetition, circular reasoning, filler words, and structural issues you never noticed before. One session gives you 5-10 concrete improvement areas. That's your roadmap to becoming a more effective communicator. What's one speaking habit you've noticed in yourself?

In 27 months, we grew Retention.com from $1M-$13M ARR with only 1 salesperson (me) doing 1,000's of sales calls. Here are my 10 biggest pieces of advice for any startup who wants to book and close more sales calls: 1. Ask for 15 mins, but book 30 When booking a meeting outbound, you have a better shot at getting a meeting by asking for 15 mins than 30. You may have piqued their interest but with a busy schedule, they are going to weigh learning about your business vs their time. Ask for 15 but send a meeting invite for 30.  If they can’t do the full 30, they will let you know, but from my experience, this rarely happens. 2. Tell your story People remember a story more than a product  Figure out your short story that you can tell prior to getting into the product pitch. How does your story connect to your business / product? 3. 5X5 Pitch Keep your product deck for your initial call to 5 slides / 5 minutes and make sure you answer any of the common questions you get from prospects. You can always book a follow up call to share more detail once you hook their interest. 4. Always Be Pitching Take control of the call and the sales cycle. You will only learn what does and doesn’t work by actually pitching.  5. Tell a customer story Again, people remember stories more than they do stats. Tell a story of a customer before implementing your product and the business outcome after implementing it. Don’t just talk numbers. Talk about how people felt, what they said, etc. 6. Create Urgency Attach an incentive if the deal is done by the end of the week or month.  (Example: 20% more credits or a 15% discount)  This also sets you up well for follow up as it now makes them feel like you are on their team to try and help them get the deal in for their benefit. 7. Land and expand We all want to close the big ACV deals, but the truth is most buyers don’t want to make a big commitment without seeing how your product works. Find a way to get them on for a small $ amount, with the plan to expand if the product meets their expectations. 8. Opt-Out Period Reduce buyer friction by offering a 90 day opt out period if you are trying to close 12 month agreements. It shows confidence that your product will drive the results you say it will. 9. Deck Recap Create a 1-2 pager highlighting the most important parts of your sales deck that you can send via email after every call (even if they don’t ask for it). The prospect won’t remember all details from the call, so this gives them something to look back on and will help sell internally if other stakeholders are involved. 10. Video for FAQs Create short form talking head video answering all FAQs. This will add value in your follow up, show you listened to the questions they had and that you care about making sure they understand the answers. It also helps internally as others will likely have the same questions as the person on the phone. Have questions about how to book/close more calls? AMA anything 👇

75% of cross-functional teams are dysfunctional. That’s not just a statistic, it’s a warning sign. Misalignment, unclear roles, delayed decisions, and missed deadlines are not signs of poor talent. They’re signs of poor clarity. And no amount of hard work can compensate for a lack of it. In high-performing teams, clarity isn’t a luxury, it’s a system. Two proven frameworks I’ve seen transform team effectiveness are: 1. DACI: A Decision-Making Framework DACI creates structure around who decides what, a common source of friction in cross-functional settings. Here’s how the roles break down: 1) Driver – Leads the decision-making process. 2) Approver – The final decision-maker. 3) Contributors – Provide insights and recommendations. 4) Informed – Kept in the loop on the outcome. When to use DACI: - Strategic decisions with multiple stakeholders - Product development or vendor evaluations - Situations where decisions are delayed or disputed 2. RACI: A Responsibility Assignment Framework RACI brings clarity to who is responsible for what, especially during execution. 1) Responsible – Does the work. 2) Accountable – Owns the result. Only one per task. 3) Consulted – Offers advice or feedback. 4) Informed – Needs updates, not involvement. When to use RACI: - Project rollouts - Process handoffs - Cross-functional initiatives with shared ownership Key Difference: - DACI is for decisions. - RACI is for execution. Together, they reduce friction, eliminate ambiguity, and ensure the right people are involved at the right time. What’s Changing in 2025? 1) Teams are blending DACI + RACI in agile environments, one for planning, the other for execution. 2) Tools like Asana and ClickUp are embedding these frameworks into workflows. 3) AI is helping auto-suggest roles based on project patterns. 4) Clarity is being embedded into culture, not just project charters. If your team is stuck, slow, or stressed… chances are, clarity is missing, not commitment. So here’s a question worth reflecting on: - Is your team clear on who decides, who delivers, and who is just being kept in the loop? Because without that clarity, dysfunction is inevitable, no matter how talented your people are. #Leadership #DecisionMaking #Collaboration #TeamPerformance #DACI #RACI #CrossFunctionalTeams #Execution #Leadership #3prm #tprm #thirdpartyrisk #businessrisk

Why do smart leaders use conflict as a competitive advantage? (When most people think conflict at work is bad.) Because conflict itself isn’t the problem... How you use it is. Here are 5 ways to turn conflict into your secret weapon: 1. 𝗦𝘁𝗼𝗽 𝗦𝗲𝗲𝗸𝗶𝗻𝗴 𝗛𝗮𝗿𝗺𝗼𝗻𝘆, 𝗦𝘁𝗮𝗿𝘁 𝗦𝗲𝗲𝗸𝗶𝗻𝗴 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 ↪ Conflict exposes what’s unclear. Say, “It seems like we’re not aligned on [specific point]. Let’s unpack that so we can move forward with clarity.” ↪ Don’t aim to smooth things over, aim to solve the real issue. Say, “I’d rather we have an uncomfortable conversation now than carry silent frustration for weeks.”   2. 𝗨𝘀𝗲 𝗖𝗼𝗻𝗳𝗹𝗶𝗰𝘁 𝗮𝘀 𝗮 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗟𝗼𝗼𝗽 ↪ Every disagreement reveals blind spots. Say, “This tension is highlighting a gap in how we’re approaching [specific project]. What are we missing?” ↪ Invite friction as a sign of growth. Say, “If we’re all agreeing too quickly, we’re probably missing something important. Let’s challenge this.”   3. 𝗠𝗮𝘀𝘁𝗲𝗿 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗖𝗼𝗻𝘁𝗿𝗼𝗹𝗹𝗲𝗱 𝗗𝗶𝘀𝗿𝘂𝗽𝘁𝗶𝗼𝗻 ↪ Strategic conflict sparks innovation. Say, “What if we’re wrong about this assumption? Let’s stress-test it and see where it breaks.” ↪ Challenge ideas, not people. Say, “I’m pushing back because I believe there’s a stronger approach here, not because I’m dismissing your perspective.”   4. 𝗧𝘂𝗿𝗻 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗛𝗲𝗮𝘁 𝗶𝗻𝘁𝗼 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗲 𝗘𝗻𝗲𝗿𝗴𝘆 ↪ Conflict isn’t bad, unmanaged conflict is. Say, “I can tell this is a charged topic, which means it matters. Let’s focus on the issue, not the emotion.” ↪ Label the tension to neutralise it. Say, “It feels like we’re hitting a wall here. Let’s pause and figure out what’s really driving this friction.”   5. 𝗥𝗲𝗱𝗲𝗳𝗶𝗻𝗲 𝗖𝗼𝗻𝗳𝗹𝗶𝗰𝘁 𝗮𝘀 𝗥𝗲𝘀𝗽𝗲𝗰𝘁 ↪ Healthy conflict shows people care enough to speak up. Say, “I’d rather you challenge me directly than stay silent and disengaged. Disagreement means we’re invested.” ↪ Silence isn’t peace, it’s disengagement. Say, “If no one’s pushing back, I get worried. Let’s make sure we’re not missing critical perspectives.”   The cost of avoiding conflict isn’t less stress... it’s less growth.   Conflict reveals what’s broken, sharpens ideas, and strengthens teams... (if you know how to handle it). 📣 What’s the biggest conflict lesson you’ve learned? ↳ Drop your thoughts in the comments.   🔔 Follow me (Mostyn Wilson) for more strategies to achieve your ambitions. __ Get my newsletter every fortnight to make you even more successful in your career: https://lnkd.in/eE287NTG

In a world where attention is fleeting and virtual fatigue is real, how can you successfully host online events? Here are 9 essentials to keep in mind: 1. Start with a Compelling Opening Your opening should grab attention, set the tone, build anticipation and give people a reason to stay. 2. Make Eye Contact Look directly into the camera to create a sense of connection. If you're using a teleprompter or script, keep it at eye level to maintain that engagement. 3. Mind Your Facial Expression People are paying close attention to your face. They can see when you’re smiling, or when you appear bored, upset, or frustrated. Be conscious of your expression. 4. Manage Your Energy Your energy drives the entire experience. If you seem disengaged or flat, your audience will tune out. 5. Build Emotional Connections Use personal stories, relatable examples, and analogies. These human elements help your message resonate on a deeper level. 6. Engage the Audience Make your audience part of the experience. Use polls, Q&A, or chat prompts to keep them actively involved. 7. Be Clear and Concise Attention spans online are shorter. Get to the point quickly, and use clear language. 8. Use Visual Aids and Multimedia Use images, short videos, graphics, and animations that support your message. However, don’t overload your slides with text. 9. Check Your Tech Setup Poor lighting, audio, camera quality, or an unstable internet connection can lead to frustration and reduced participation. Test in advance. Hope this helps. I’m Temi Badru, a professional event MC for physical, virtual, and hybrid events. I also train individuals and teams in public speaking and effective communication. #temibadru #voicesandfaces #eventhost #mc #moderator #speaker #events

I used to believe that being assertive meant being aggressive. The reality is that you can both assert yourself and be kind. 5 proven tips to be more assertive (without being aggressive): 1/ Express your needs and wants clearly Why: Being direct and honest about your needs helps others understand your perspective and enables them to respond appropriately. It demonstrates self-respect and confidence in your own opinions and feelings. How: "I appreciate your input on this project, but I strongly believe we should take a different approach. Focusing on user experience will lead to better conversion. Can we discuss how we can incorporate both of our ideas?" 2/ Use "I" statements to communicate your perspective Why: "I" statements help you take ownership of your thoughts and feelings without placing blame or making accusations. They create a non-confrontational atmosphere that encourages open dialogue and mutual understanding. How: "I appreciate the effort you've put into this presentation, but I have some concerns about the accuracy of the data. I suggest we review the sources together and make any necessary updates to strengthen our case." 3/ Practice active listening and seek to understand others Why: Active listening demonstrates that you value others' perspectives and are willing to engage in a two-way conversation. It helps build trust and rapport, making it easier to find mutually beneficial outcomes. How: "I hear your concerns about the proposed changes to our team structure. Can you tell me more about how these changes will impact your work? I want to ensure that we address any potential issues." 4/ Offer solutions Why: Offering solutions rather than simply stating problems demonstrates your willingness to work collaboratively and find mutually beneficial outcomes. How: "I understand that you want to launch the new feature as soon as possible, but I have concerns about the current timeline. What if we break the launch into two phases? We can release the core functionality in the first phase and then add the additional enhancements in the second phase. This way, we can meet the initial deadline while ensuring the quality of the final product." 5/ Learn to say "No" when necessary Why: Saying "no" to unreasonable requests or demands demonstrates self-respect and helps you maintain control over your time and resources. It also helps prevent burnout and enables you to focus on your priorities. How: "I appreciate you considering me for this new project, but unfortunately, I don't have the capacity to take on additional work at the moment. I'm committed to delivering high-quality results on my current projects, and taking on more would compromise this. Can we revisit this opportunity in a few weeks when my workload is more manageable?" What’s one thing that helped you become more assertive? PS: Assertiveness is a form of self-care that also nurtures healthy, respectful relationships with others. Image Credit: Jenny Nurick

Workplace conflict: your brain takes 0.07s to react. Your career takes years to recover. The truth is that one wrong word can: ↳ Break trust ↳ Limit your influence ↳ Close off opportunities But many professionals unknowingly use phrases that trigger resistance. Here's what works instead: 1. Instead of "That's not my job" ↳ "I see this matters. Let's figure out how to get it done." ↳ Shows teamwork while maintaining boundaries 2. Replace "We've always done it this way" ↳ "I see why this feels right. Shall we explore ideas?" ↳ Positions you as innovative, not stuck 3. Never say "That's not true" ↳ "I see it differently. Let me share my perspective." ↳ Opens dialogue instead of creating defense 4. Drop "You should have..." ↳ "Next time, let's try this approach." ↳ Future-focused, not blame-focused 5. Instead of "I don't have time" ↳ "This is important. Can we schedule time to discuss?" ↳ Shows respect while setting boundaries 6. Never say "Calm down" ↳ "I see this is frustrating. Let's take a moment to reset." ↳ Validates emotions while moving to solutions 7. Drop "You don't understand" ↳ "Maybe we're seeing this differently. Can we clarify what we both need?" ↳ Invites collaboration, not confrontation 8. Replace "It's not a big deal" ↳ "I see why this matters to you. Let's figure out a solution." ↳ Acknowledges impact, builds trust 9. Avoid "Let's agree to disagree" ↳ "We may see this differently, let's see how best to move forward?" ↳ Keeps momentum toward solutions 10. Never say "I'm done with this" ↳ "Let's take a break and revisit with clear minds." ↳ Professional pause, not emotional exit 11. Drop "I'm just being honest" ↳ "I want to be direct while keeping this constructive. Here's my perspective..." ↳ Maintains respect while being truthful The truth is, how you handle conflict impacts how leadership sees you: ↳ As a bridge builder or bridge burner ↳ As a problem solver or problem creator ↳ As future leadership material or a liability What’s one workplace phrase you wish people would stop using? ♻️ Repost to help your network to navigate workplace conflict! ➕ Follow Meera Remani for more career transforming insights.

Why Your Version of “Common Sense” Isn’t So Common After All When you want to persuade or influence, you’re not transmitting to just one receiver - you’re addressing three: ethos (credibility), pathos (emotion), and logos (logic). Staying only on one level is like speaking a foreign language - your message simply won’t land. Business and economic theory often assume humans are rational actors, guided by logos. But real life tells a different story. Behavioral economics, cognitive biases, and everyday experience all remind us that we are far from purely rational. In fact, we may be evolutionarily ill-equipped to make consistently rational decisions. Just ask a fund manager - managing money often means managing fear, greed, and anxiety, not just numbers. The bigger the fund, the more the manager becomes a psychiatrist, holding investors’ hands through turbulent times. That’s why persuasion requires all three: Ethos builds trust. Pathos stirs action. Logos grounds it in reason. To truly move people, you must speak in a way their whole being can understand.