Building a Personal Brand as a Consultant

I Wish Someone Told Me This When I Started on LinkedIn… When I first started posting, I believed three things: ✔️ If my content is good, people will notice. ✔️ More engagement = more success. ✔️ Posting daily is the key to growth. Turns out, I was so wrong. Here’s what actually works: 1. Quality beats quantity: every time. • A high-impact post once a week will bring more followers and leads than daily posts that no one remembers. • Instead of forcing daily content, focus on posts that make people think, save, or DM you. 2. Visibility isn’t about algorithms: it’s about positioning. • If your content speaks to the right people, they’ll find you. • Instead of chasing virality, build trust. People buy from those they trust, not those who just “go viral.” 3. People don’t follow you for information. They follow you for insight. • Google gives information. You give perspective, experience, and clarity. • Your audience doesn’t just want what to do. They want to know why it matters and how to make it work for them. 4. You don’t need 1,000 likes to get inbound leads. • A post with 20 likes can bring a client if it speaks directly to their pain points and desires. • Instead of asking, “How do I get more engagement?” ask, “How do I make the right people reach out?” 5. Thought leadership is built, not declared. • You don’t need to be an expert. You just need to share your journey, insights, and solutions. • The more you share, the more authority you build. People trust those who show up consistently with valuable insights. 👉 If you want to grow fast on LinkedIn: • Stop posting for engagement. Start posting for trust and impact. • Be the person who gives people clarity and direction. • Focus on solving problems, not just sharing tips. What’s one thing you wish you knew earlier about LinkedIn? #linkedingrowth

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗜𝘀𝗻’𝘁 𝗝𝘂𝘀𝘁 𝗳𝗼𝗿 𝗝𝗼𝗯𝘀—𝗜𝘁’𝘀 𝗮 𝗙𝗿𝗲𝗲 𝗠𝗕𝗔 🎓 Most people think LinkedIn is just for job hunting. The reality? It’s the biggest learning platform that no one is using correctly. If you’re not using LinkedIn to upskill daily, you’re leaving opportunities on the table. Here’s how I’ve used LinkedIn to learn more in 3 months than I did in 3 years of formal education: 𝙁𝙤𝙡𝙡𝙤𝙬 𝙩𝙝𝙚 𝙍𝙞𝙜𝙝𝙩 𝙋𝙚𝙤𝙥𝙡𝙚, 𝙉𝙤𝙩 𝙅𝙪𝙨𝙩 𝙁𝙖𝙢𝙤𝙪𝙨 𝙋𝙚𝙤𝙥𝙡𝙚 📍Everyone follows CEOs & influencers, but the real insights come from practitioners—people actually doing the work. 📍Find hidden gems in your industry & engage with their posts. 📍Tip: Go to the "Activity" tab of industry leaders—see who comments valuable insights and follow them. 𝙐𝙨𝙚 𝙇𝙞𝙣𝙠𝙚𝙙𝙄𝙣 𝙖𝙨 𝙖 𝙋𝙚𝙧𝙨𝙤𝙣𝙖𝙡𝙞𝙯𝙚𝙙 𝘾𝙤𝙪𝙧𝙨𝙚 𝙃𝙪𝙗 📍Save insightful posts & revisit them weekly. 📍Follow hashtags like #AI #MarketingTrends #CareerGrowth to stay ahead. 📍Bonus: Many experts drop free playbooks, templates, and frameworks that aren’t in any textbook. 𝙇𝙚𝙖𝙧𝙣 𝙗𝙮 𝙏𝙚𝙖𝙘𝙝𝙞𝙣𝙜 (𝙖.𝙠.𝙖. 𝙋𝙤𝙨𝙩𝙞𝙣𝙜) 📍The best way to learn is to share what you’re learning. 📍Write 1 post per week summarizing a lesson, industry trend, or insight. 📍You don’t need to be an expert. Teaching solidifies learning. 𝙐𝙨𝙚 𝘿𝙈𝙨 𝙩𝙤 𝙇𝙚𝙖𝙧𝙣 𝘿𝙞𝙧𝙚𝙘𝙩𝙡𝙮 𝙁𝙧𝙤𝙢 𝙀𝙭𝙥𝙚𝙧𝙩𝙨 📍Instead of sending generic connection requests, ask: 📍“Hey [Name], I loved your post on [Topic]. Do you have any book or resource recommendations on this?” 📍People LOVE sharing knowledge—this starts conversations that lead to real mentorship. 𝙏𝙪𝙧𝙣 𝘾𝙤𝙢𝙢𝙚𝙣𝙩𝙨 𝙄𝙣𝙩𝙤 𝙈𝙞𝙘𝙧𝙤-𝙇𝙚𝙨𝙨𝙤𝙣𝙨 📍The real gold on LinkedIn is in the comment section. 📍Read how people debate, disagree, and add insights—it’s like an interactive business case study. The Best Learning Isn’t in a Classroom, It’s in Conversations. So if you’re just scrolling, you’re consuming. If you’re commenting, posting, and engaging, you’re learning. #CareerGrowth #LifelongLearning #LinkedInTips #LinkedIn

If you over-curate & overthink your personal brand to perfection, your engagement will be dead! You see them everywhere—polished, poised, and perfectly positioned personal brands. Yet, their engagement is flat. Their audience? Passive. This is the"Perfect Persona" Effect—where people curate an online brand so flawlessly that it becomes unrelatable. And science backs this up. 📌 A study from Harvard Business Review found that leaders who share their struggles increase trust by 66% compared to those who only share polished success. 📌 Social psychologist Dr. Elliot Aronson’s "Pratfall Effect" proves that people perceive those who show vulnerability as more likable than those who appear perfect. The brands that win aren’t the ones that look flawless. They’re the ones that feel real. This is how we work this out with SackBerry clients: 1. Show the process, not just the results. ❌ “We grew our business 10x in a year!” ✅ “We struggled for months with zero sales—here’s what finally worked.” People relate to struggles, lessons, and real journeys. Share the how, not just the highlight. 2. Write like you talk. The easiest way to sound human? Read your post out loud. If you wouldn’t say it in a conversation, rewrite it. 3. Share your unpopular opinions. The fastest way to stand out isn’t to blend in. Take a stance. Challenge industry clichés. Say what others won’t. 4. Use the “3-Post Rule” to create trust. Your content should rotate between these formats: A personal story (human connection) An actionable insight (expert credibility) A polarizing take (sparks discussion) 5. Don’t fear the “mess.” -Not every post needs to be perfect. - Test new ideas. - Share drafts. - Build in public. People love watching something unfold in real time. So, tell me—what’s one thing you wish more people shared online? #PersonalBranding #Authenticity #BuildingInPublic #ContentMarketing

notus just reviewed all LinkedIn content from our 38 active partners to find out what performs best. 3 types of posts consistently got great results: 𝟭. "𝗙𝗮𝗶𝗹𝘂𝗿𝗲” 𝗽𝗼𝘀𝘁𝘀 Most people on LinkedIn only share their wins. We encourage our partners to talk about when they messed up. It makes them more real, more relatable. The keyword is vulnerability: • Name the struggle • List things you tried that failed • Share the moment it clicked • Share how you are doing it now Example angles from our partners: "I’m a recovering awkward person…" "The first time I tried to buy a company, I got outbid…" "I’ve done a nervous little giggle in serious meetings, tense conversations, and yes, even in somber moments…” 𝟮. 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗯𝗲𝘀𝘁 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 Our partners are founders & executives who have big ideas about how to change their industries. By calling out what doesn’t work, they create curiosity, new insight, and maybe a little friction. How to write it: • State the "rule" everyone believes • Show your contrarian data/experience • Explain why the rule made sense (in the past) • Prove why it doesn't anymore • Offer your alternative approach Example hooks from our partners: "Everyone’s showing off their AI agents - but here’s what they’re not telling you…" “I’m done with the excuse of ‘I need more information’...” “The construction industry has a problem: we treat every building like a prototype…” 𝟯. 𝗕𝘂𝗶𝗹𝗱 𝗶𝗻 𝗽𝘂𝗯𝗹𝗶𝗰 My dad still tells me I shouldn’t share MRR updates, but I haven’t stopped. Showing people what’s happening behind the scenes creates trust faster than pretty much anything else. Even better, it turns running a company into a hero’s journey. People follow because they want to know what happens next. How to write it: • Share some bullet point highlights • Talk about the challenges you faced this quarter • Share your focus for the next quarter • Talk about wins Example hooks from our partners: "We’ve had multiple offers to buy us out in the last few months. I politely declined…" "The evolution of my bootstrapping journey so far…" "UPDATE: we rolled out a new feature to pilot clients…" ___ What isn’t on the list: sales-y, company-centric posts that provide 0 𝗲𝗺𝗼𝘁𝗶𝗼𝗻, 0 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰𝗶𝘁𝘆, and 0 𝘃𝗮𝗹𝘂𝗲. Those are the 3 key ingredients across all content. All of these categories can trigger strong emotions: Surprise. Sympathy. Curiosity. Excitement. They all build on specific stories, perspectives, or contrarian beliefs. And they all promise value: Failure: value = what they learned Contrarian value = discovering a new approach Build in public value = a model to copy Content that does this has a good chance of performing well. With one disclaimer: It has to be real.

Most people use LinkedIn to post, but the real growth happens when you start using its features strategically. Here are a few underrated yet powerful ways to expand your reach, influence, and credibility on LinkedIn 👇 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 “𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗠𝗼𝗱𝗲” Turn it on and choose your top 5 hashtags. It signals your niche to LinkedIn’s algorithm and unlocks analytics, newsletters, and follower insights. 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗲 𝘁𝗼 “𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗿𝘁𝗶𝗰𝗹𝗲𝘀” Add your perspective to industry-specific topics curated by LinkedIn. Each thoughtful contribution increases visibility, credibility, and the chance to earn a “Top Voice” badge. 𝗦𝘁𝗮𝗿𝘁 𝗮 “𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿” A newsletter builds loyal readership and authority. Every subscriber gets notified directly in their inbox, a perfect way to turn followers into fans. 𝗛𝗼𝘀𝘁 “𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗟𝗶𝘃𝗲” 𝗼𝗿 “𝗔𝘂𝗱𝗶𝗼 𝗘𝘃𝗲𝗻𝘁𝘀” Go beyond posts and have real-time conversations. Share insights, invite guests, and connect deeper with your community. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 “𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗦𝗲𝗰𝘁𝗶𝗼𝗻” Pin your best work, a viral post, case study, video, or website to convert visitors into followers or leads instantly. 𝗖𝗿𝗲𝗮𝘁𝗲 “𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁 𝗖𝗮𝗿𝗼𝘂𝘀𝗲𝗹𝘀” These are native PDFs you can swipe through, perfect for storytelling, mini-guides, or frameworks. They get 3× higher engagement than plain text posts. 𝗨𝘀𝗲 “𝗣𝗼𝘀𝘁 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗶𝗻𝗴” LinkedIn now allows scheduling directly within the platform. Plan a week’s content in one sitting, stay consistent, and never miss your best posting time. 𝗘𝗻𝗴𝗮𝗴𝗲 𝘄𝗶𝘁𝗵 “𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗣𝗼𝗹𝗹𝘀” Ask questions, spark debate, and gather insights. Polls drive high engagement especially when you add thoughtful follow-up comments once results come in. 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 “𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀” 𝗶𝗻 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗠𝗼𝗱𝗲 Go beyond vanity metrics. Check engagement rates, top-performing post types, and follower demographics to shape a smarter content strategy. 𝗝𝗼𝗶𝗻 𝗮𝗻𝗱 𝗘𝗻𝗴𝗮𝗴𝗲 𝗶𝗻 “𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗚𝗿𝗼𝘂𝗽𝘀” Find niche-specific groups, add value to discussions, and connect with like-minded professionals. Many collaborations start here and not in DMs. 𝘽𝙤𝙣𝙪𝙨: 𝙋𝙧𝙚𝙢𝙞𝙪𝙢-𝙊𝙣𝙡𝙮 𝙁𝙚𝙖𝙩𝙪𝙧𝙚𝙨 𝙏𝙝𝙖𝙩 𝙂𝙞𝙫𝙚 𝙔𝙤𝙪 𝙖𝙣 𝙀𝙙𝙜𝙚 If you’re serious about accelerating your growth, LinkedIn Premium offers a few hidden superpowers: 𝗜𝗻𝗠𝗮𝗶𝗹 𝗖𝗿𝗲𝗱𝗶𝘁𝘀 – Reach out to anyone directly, even outside your network. 𝗪𝗵𝗼 𝗩𝗶𝗲𝘄𝗲𝗱 𝗬𝗼𝘂𝗿 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 (𝗙𝘂𝗹𝗹 𝗛𝗶𝘀𝘁𝗼𝗿𝘆) – Track who’s engaging with your brand. 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗖𝗼𝘃𝗲𝗿 𝗜𝗺𝗮𝗴𝗲 - Add multiple cover images to share your story or journey. Growth on LinkedIn isn’t about posting more, it’s about using the platform smarter. Combine these tools with consistent engagement, and your reach will compound over time. Follow #socialJJ to read more of my posts. #linkedIn

5 Best Practices I’ve Identified to Drive Growth with LinkedIn Content.. LinkedIn has been our main source for growth. As a founder, time is your most valuable asset. You’re building, managing, and trying to find the elusive PMF. You need a LinkedIn content strategy that works and fits into your already packed schedule. I focus my attention and efforts on strategies that drive outcomes. - ONE: Share What You’re Learning in Real Time You don’t need to be a polished expert to start posting. Share: ↳ Your journey ↳ Lessons learned ↳ Real-time insights It'll 100% make your content more authentic and relatable. People connect with process just as much as success. What to do: ↳ Share short posts or videos about what you're learning as you grow your company. Did you try a new feature rollout that didn’t go as planned? Talk about it. Your audience wants to know what’s happening behind the scenes. - TWO: Use Your Audience for Content Ideas Your audience can help shape your content. Look at your comments, DMs, or even the questions you’re being asked. These interactions are invaluable. What to do: ↳ Turn common questions into posts ↳ Review the analytics to see what’s landing ↳ Engage with the feedback ↳ Build content around what resonated most - THREE: Quality > Quantity Don’t post multiple times a day. It crushes your impressions. It’s tempting, because everyone talks about volume. Quality > quantity. A well-thought-out post that offers genuine value will outperform multiple generic posts. What to do: ↳ Focus on posting high-value content everyday. I’m even posting content on weekends.  (It’s low competition on weekends) It'll help you create thoughtful, actionable insights that your audience will find worth engaging with. - FOUR: Use LinkedIn Native Features LinkedIn loves when you use its own features. Try: ↳ Polls ↳ LinkedIn newsletters ↳ LinkedIn Live These tools will increase your post’s reach and engagement. They’re also easy to create and give your audience different ways to interact with your content. What to do: ↳ Experiment with LinkedIn’s native features, like hosting a poll to gather insights or sharing a quick 60 sec video of your latest product update. These features boost visibility and spark conversations. - FIVE: Build Relationships Before Persuasion LinkedIn isn’t for hard selling, it’s for relationship-building. Share valuable content first, build trust, and let the pitch come later when the time is right. What to do: ↳ Create content that informs, educates, or entertains your audience. Engage with their comments, like their posts, and build rapport. When the time comes to introduce your product, the groundwork has already been laid. Are there any practices that you'd add?

How You Use LinkedIn Matters (For You) Most people on LinkedIn consume content. They don't create. And that’s not a bad thing - if done right. Because how you consume shapes: ✅ What content gets seen ✅ What ideas spread ✅ What conversations thrive ✅ What shows up on your own feed How to "LinkedIn" better? --- 1️⃣ Don’t Just Scroll. Participate. Your feed is shaped by your engagement. If you only scroll, LinkedIn feeds you random content. If you engage, LinkedIn feeds you better content. ✅ Like posts that resonate ✅ Comment with real thoughts ✅ Share insights from your own experience The more you interact with quality content, the more your feed reflects that quality. --- 2️⃣ Support the Right Voices. Most people engage only with big creators. But great insights come from hidden gems. ✅ Engage with smaller creators ✅ Help thoughtful posts gain visibility ✅ Reward value - not just virality The LinkedIn algorithm follows your behavior. Engage with meaningful posts and your feed gets smarter. --- 3️⃣ Read Before Reacting. Don't comment without reading. ✅ Read the full post first ✅ If you disagree, understand why ✅ Don’t react just to the first line This improves conversations and makes your feed more relevant. --- 4️⃣ Be Thoughtful in Comments. A strong comment adds depth to a discussion. ✅ Expand on a key point ✅ Share a related experience ✅ Ask an insightful question Good comments train LinkedIn to serve you better content. --- 5️⃣ Repost With Context. Just hitting ‘Repost’ isn’t enough. ✅ Add why it matters to you ✅ Highlight a key takeaway ✅ Credit the original author Contextual sharing helps LinkedIn learn what’s important to you - and improves what you see next. --- 6️⃣ Connect With Purpose. Random connection requests = network spam. ✅ Send a short note when connecting ✅ Engage with someone’s content before requesting ✅ Build relationships, not just numbers Engaging with the right people leads to better recommendations. --- 7️⃣ Use DMs Wisely. DMs aren’t for pitches and promos. They’re for conversations. ✅ Make messages personal ✅ Lead with value, not a request ✅ Keep it human, not transactional Better conversations = a stronger network = better content in your feed. --- 8️⃣ Help Others Get Seen. If you see an underrated post, help it gain traction. ✅ Comment to boost its reach ✅ Tag someone who’d find it valuable ✅ Introduce voices worth following Your small action teaches the algorithm what should be seen more. --- 9️⃣ Treat LinkedIn Like a Community. This isn’t a feed - it’s a network. ✅ Engage like a human, not an audience ✅ Follow people who challenge your thinking ✅ Be known for thoughtful contributions Use LinkedIn with intention, and your feed becomes a space for deeper learning. --- LinkedIn isn’t just built by creators. It’s built by consumers who engage the right way. Every like, comment, and share shapes your feed. Drop a 🔥 if this resonated. ✌🏻

In 2023, LinkedIn shifted away from viral content after users complained they saw too many personal posts from people trying to go viral that didn’t serve their professional needs. LinkedIn’s algorithm now prioritizes expertise over virality. Gone are the days when personal rants went viral. LinkedIn now amplifies content that drives real professional value. For CXOs & founders, this is an opportunity: you don’t need to game the system—you just need to show up with insights that matter. 𝟕 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐨 𝐒𝐭𝐚𝐲 𝐕𝐢𝐬𝐢𝐛𝐥𝐞 & 𝐁𝐮𝐢𝐥𝐝 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞: 1️⃣ Share expertise, not sales pitches. → Thought leadership > self-promotion. Address industry challenges, offer insights, and let your expertise do the talking. 2️⃣ Value over virality. → Stop chasing engagement metrics. Instead, share solutions, trend analyses, or data-backed perspectives that help your network. 3️⃣ Consistency wins. → 3-4 posts per week keep you top of mind. Posting once a month? You’re invisible. 4️⃣ Diversify content formats. → Video, infographics, and LinkedIn articles boost engagement beyond plain text. 5️⃣ People-first storytelling. → Highlight employee stories, customer wins, or behind-the-scenes leadership lessons. People connect with people, not just brands. 6️⃣ Smart hashtags, not stuffing. → 2-3 relevant hashtags ensure visibility. Avoid overloading with #random #hashtags #everywhere. 7️⃣ Leverage your team’s LinkedIn presence. → Encourage employees to share industry insights—your brand reaches their networks organically. 💡 The Bottom Line: LinkedIn rewards relevance and expertise. If you want to build a trusted presence, start sharing insights that your audience actually cares about. What’s one strategy you’ve seen work well for LinkedIn growth? 👇 #personalbranding #thoughtleadership #contentcreation

Do you know who you silent salesperson is? The one who can make sure your prospects are already convinced of your product's value before your first conversation. Did you know that prospects are 75% through their buying journey before they ever reach out to sales? By turning LinkedIn into your silent salesperson and providing valuable content, you can significantly shorten the sales cycle. How do you do it? Here is what worked for me: 🎯 Create a 'Content Roadmap’.  Design a series of posts that build upon each other, taking your audience on a journey from awareness to decision. Each piece of content should lead naturally to the next, keeping your prospects engaged and moving forward. ⭐️ Example: Start with a post about a common industry pain point, follow up with a success story, then a how-to guide, and finally, a case study showing measurable results. 🎯Start Social Listening.  Instead of just posting content, actively listen to what your audience is saying in comments, groups, and other forums. Use these insights to tailor your content to address real-time concerns and questions. ⭐️ Example: Notice a recurring question about data security in your industry? Create a detailed post addressing this concern with actionable advice and expert insights. 🎯 Host Live Sessions and Workshops. Go beyond static posts and host LinkedIn Live sessions where you can interact with your audience in real time. Host workshops and give your LinkedIn audience access. Then use these sessions to answer questions, share deep dives into specific topics, and showcase live demos of your product or services. ⭐️ Example: Announce a LinkedIn Live session about "Top 5 Data Management Challenges and How to Overcome Them" and engage with your audience directly. 🎯Leverage User-Generated Content. Encourage your clients to share their experiences and tag your company in their posts. This not only provides authentic testimonials but also expands your reach through their networks. ⭐️ Example: Run a campaign asking clients to share a photo or story about how your product solved a problem for them, offering a small incentive for participation. 🎯 Showcase Case Studies. Highlight success stories from your existing clients. Demonstrate how your product or service has solved real-world problems and delivered tangible results. ⭐️ Example: "Discover how we helped our client reduce operational costs by 30% with our innovative solution. Read the full case study here.” After three years of trial and error, I’m now consistently getting at least one lead every other day, just by leveraging LinkedIn content strategically and creatively. Stay tuned for more B2B sales techniques as we continue this series! P.S. Just when you thought it couldn’t get better, tomorrow’s post will reveal the transformative power of personal branding in B2B sales. Trust me, you won’t want to miss it!

I’ve ghostwritten for founders of 8-9 figure companies. What separates the top 1%? It’s not just showing up. It’s how they show up. Here’s what I’ve learned from working behind the scenes: 1. The best content isn’t written. It’s extracted. Most founders don’t have time to sit down and write. Their best insights? Locked inside their daily work, decisions they make, problems they solve, and conversations they have. How to do it right: → Capture raw thoughts from meetings, sales calls, and real-world experience. → Don’t start with a blank page. Start with voice notes, bullet points, or quick reflections. If you’re not sharing your knowledge, someone less experienced (but more vocal) will own the conversation. 2. They don’t chase engagement. They shape perception. Most people write to go viral. The top 1% write to build authority. Every post reinforces their positioning, attracts the right audience, and establishes credibility over time. How to do it right: → Focus on the right audience, not the biggest one. → Share what you know, not what you think will perform well. → Make every post a step toward long-term credibility. Engagement doesn’t pay the bills. Brand perception does. 3. Simplicity beats cleverness. Smart people tend to overcomplicate. They use industry jargon, long-winded explanations, and complex frameworks. But complexity kills clarity. How to do it right: → Write how you talk. Cut the fluff. Say it straight. → Test your content: If a 12-year-old or an outsider can’t understand it, rewrite it. → Focus on the one key idea per post. Make it impossible to misunderstand. People don’t engage with what they don’t understand. If your message isn’t simple, it won’t spread. 4. Stories > frameworks. Advice alone is forgettable. A great story makes it stick. The top 1% don’t just tell you what to do. They show you how they learned it through real-world experiences. How to do it right: → Start with a personal story or client experience before sharing the lesson. → Highlight real problems, mistakes, and turning points. Vulnerability creates connection. → End with a takeaway that makes the lesson clear and actionable. People remember stories that made them feel something. Storytelling builds trust, credibility, and influence. 5. The top 1% play the long game. Most people give up after a few months when they don’t see instant results. The best founders know that LinkedIn is a long-term investment. How to do it right: → Post even when engagement is low. The right people are watching. → Don’t judge success by likes…judge it by conversations, inbound leads, and opportunities. → Treat content as a brand-building asset, not a short-term strategy. The compound effect of content is real. The more you share, the more trust you build. Most people treat LinkedIn like a marketing channel. The top 1% treat it like a business asset. Are you playing the game for attention or for long-term influence?