Follow-Up Strategies After Events

“I’m just following up.” “Did you get the proposal?” “Just bumping this to the top.” Those lines screams self-interest. It’s a reminder that you want something. Here’s how to do it differently without sounding needy: Try this instead: “Read this piece and thought of you.” 👉 Example: “Read this piece on how sales teams cut onboarding time. Thought of your comment about speeding up training.” Or this: “You’re always so…” 👉 Example: “You’re always so sharp about spotting market shifts, wondering what you make of this AI SDR trend piece? Or this: “Last time we talked you mentioned…” 👉 Example: “Last time we talked you mentioned you’re looking for a Director of Business Development. I know someone who might be a fit. Want an intro? The psychology These approaches work because they: Shift the focus from your agenda to their world. Trigger memory (“Oh right, I did say that…”), which makes your note feel personal. Signal attentiveness, you listened, you remembered, you cared. Create curiosity instead of pressure. When people feel heard and understood, they lean in. When they feel pursued, they lean out. Follow-up is about pull, not push.

You spent weeks or months planning the event. You invited the right people, chose a strong format and created the kind of setting where real conversations could happen. Maybe it was a cocktail reception. A panel. A small dinner. What matters is that you brought people together with intention. But too many companies (and people) stop there. They let the energy die down. They wait too long to follow up or send the same message to everyone. That’s where the opportunity slips. The follow-up is where the impact really happens. It’s how you turn a moment of connection into something more. A next step. A new matter. A stronger relationship. This issue of the Social Media Butterfly walks through how to follow up the right way to build relationships, visibility and business. It covers what companies should do, what individuals should do, how to handle no-shows and how to use LinkedIn to keep things going. It also includes how to become a connector for others and why that’s one of the most effective ways to add value to your network. Let me know what you think of this issue! #events #legalmarketing #lawfirmmarketing

You want engagement? Don't ignore those who are already engaging. Most people treat comments like background noise. I treat them like they matter. Because they do. Every like. Every reply. Every DM That's someone choosing to listen to you. And if you don't respond? They stop showing up. Because you didn't. If you want to build a community here, do this: 1. Respond to 75% of your comments → Not just the questions. → The emojis. The "this!" replies. People remember when you see them. 2. Match energy → If someone drops a thoughtful comment, give more than "Thanks!" → Treat it like a conversation, not a transaction. 3. Don't ghost your DMs → If someone asks for help and you can help, show up. → Even if it's a voice note or one quick insight. → That's how you build trust without selling. 4. Comment on other posts intentionally → Not "great post." Not "thanks for sharing." → Drop thoughts. Ask questions. → Micro-content builds macro-visibility. 5. Treat comments like content → Your replies are windows into how you think. They add up. They compound. If you're not supporting the people already in your corner, why should new people want to join you? Build community first. Business follows. How do you manage your comments and DMs? Any personal rules you follow?

Wish to decode the art of networking in corporate events? Do you go to various corporate events but struggle to establish valuable connections? It’s all about the follow up!! Strong follow-up strategies convert these events from a collection of handshakes and business cards to the starting point of potential long-term business relationships. Here are some intuitive yet impactful ways to transform those initial meetings into fruitful collaborations: 1️⃣Timeliness is Key: Follow up within 48 hours of the event. This time frame ensures your conversation is still fresh in their minds, making your outreach more meaningful. 2️⃣Personalize Your Approach: Generic emails get lost in the shuffle. Tailor your message by referencing a specific topic from your conversation. This shows genuine interest and sets the tone for a personalized connection. 3️⃣Offer Value in Your Follow-Up: Instead of a simple "nice to meet you," include something of value in your follow-up. This could be an article relevant to your discussion, an introduction to a contact in your network, or an invitation to an upcoming industry event. Providing value demonstrates that you're interested in a mutually beneficial relationship. 4️⃣Use Multiple Channels Wisely: While email is standard, don't shy away from connecting on LinkedIn with a personalized note. For deeper connections, a phone call can be more effective. Choose the medium based on the rapport you established. 5️⃣Set the Stage for the Next Interaction: Instead of leaving the conversation open-ended, propose a specific follow-up action. This could be a coffee meeting, a scheduled call to discuss potential collaborations, or an invitation to another relevant event. Remember, successful networking doesn't end at the event; it's just beginning. With these strategies, you can turn brief encounters into lasting business relationships, paving the way for growth and new opportunities. #networking #businessevents #offlineevents #meetings #B2B #GTM #ABM #marketing #linkedincreators

How to Maintain Momentum After a Big Project 🚀 Wrapping up a major project can bring a huge sense of relief—and sometimes an unexpected lull. After weeks (or months) of focus and effort, it’s easy to feel unmotivated or unsure about what comes next. So, how do you keep the energy going after hitting a big milestone? Here’s what I’ve found helpful: 1. Celebrate Your Wins 🏆 First things first: take the time to celebrate! Recognizing the effort you and your team put in is essential. Whether it’s a team lunch, a shout-out on LinkedIn, or even just taking a moment to reflect, acknowledging the win helps reset your mind and builds excitement for what’s next. 2. Reflect and Review 📊 Take a step back to assess what went well and what could have been better. Ask yourself: What did I learn from this project? How did this experience improve my skills or knowledge? A quick project review can help you understand your growth and identify areas for improvement. 3. Set New Goals 🎯 Momentum thrives on direction. Once you’ve reflected, set new short-term and long-term goals. They don’t have to be as big as your last project—just enough to keep you moving forward and inspired. 4. Recharge Your Energy ⚡ Before diving into your next big thing, give yourself time to recharge. Take a few days to focus on lighter tasks, learn something new, or just disconnect. This downtime can spark fresh ideas and help you return to your next challenge with renewed energy. 5. Stay Curious and Explore 🌱 Use the post-project period to engage with new ideas, explore different areas of your work, or pick up that side project you’ve been curious about. Staying engaged in different ways keeps the momentum going without the pressure of a big commitment. Final Thought ✨ Keeping momentum isn’t about jumping right into the next project; it’s about building a cycle of growth, reflection, and renewed energy. By celebrating, reviewing, and recharging, you’ll be ready to approach your next goal with enthusiasm and focus. How do you maintain your momentum after finishing a major project? I’d love to hear your strategies below! 👇 #Productivity #CareerGrowth #Momentum #ProfessionalDevelopment #LinkedInTips

𝐖𝐡𝐞𝐧 𝐘𝐨𝐮 𝐋𝐨𝐬𝐞 𝐚 𝐃𝐞𝐚𝐥, 𝐖𝐢𝐧 𝐚 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩. A few months ago, I was in advanced discussions with a client. A sales training that we had designed exclusively for them. Everything seemed to be on track and then we received a call that the client has decided to go with another vendor. I had two choices: walk away disappointed or take a different approach. I chose the latter. I reached out with a simple yet genuine message: "Thank you for considering us. I truly appreciate the opportunity to work with you and respect your decision. If there’s ever a way I can support you, I’m just a call away." This one gesture sparked something powerful. We stayed in touch—exchanging insights, celebrating milestones, and occasionally started catching up. Last week, the client not only came back with a fresh opportunity but also referred me to someone in their network. The lesson is simple: 𝐄𝐯𝐞𝐫𝐲 𝐝𝐞𝐚𝐥 𝐢𝐬𝐧’𝐭 𝐦𝐞𝐚𝐧𝐭 𝐭𝐨 𝐛𝐞 𝐰𝐨𝐧, 𝐛𝐮𝐭 𝐞𝐯𝐞𝐫𝐲 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐢𝐬 𝐰𝐨𝐫𝐭𝐡 𝐧𝐮𝐫𝐭𝐮𝐫𝐢𝐧𝐠. 💡 Here’s what you can do when you lose a deal: 1️⃣ Seek feedback: It’s not rejection; it’s redirection. Learn what you can do better. 2️⃣ Leave a positive impression: Gratitude and respect are remembered long after a lost pitch. 3️⃣ Stay top of mind: Keep the relationship alive with genuine care and helpful updates. In sales, a lost deal today could turn into a golden opportunity tomorrow—if you invest in the nurturing the relationship. Have you turned a loss into a win before? #growthmindset #saleslessons #sales #training #coach #simpli5sales #thesalesschool

>>>𝗡𝗼 𝗳𝗼𝗹𝗹𝗼𝘄-𝘂𝗽? 𝗡𝗼 𝗽𝗼𝗶𝗻𝘁 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝘂𝗽. That’s the rule I’ve set for myself after too many missed connections at great events. You know the drill: → You leave a room buzzing with ideas, names, and conversations. → You promise to stay in touch. → Then real life kicks in—and the momentum disappears. I’ve learned this the hard way. Now, I don’t attend unless I’m ready to do the follow-up work too. Now I'm trying something new: → I teamed up with an accountability partner to debrief post-event. (Thanks Elina!) → We share notes, fill in gaps, and add next steps. → That accountability makes a huge difference. I’ve also added two tactics that make a real impact: → Book follow-up meetings on the spot. If the convo’s going well, lock in a next step before you part ways. → Post your takeaways publicly. Share a few insights or reflections from the event. It signals value and helps people reconnect. If you're not using a CRM, here’s my simple follow-up playbook: → Input all the people you've met in a spreadsheet. → Use LinkedIn as your mini-CRM. Be very specific in a DM how and when you met. → Personalize your connection requests or your 1st DM. Mention the event. Reference your chat. Two lines are enough. → Follow up while it’s still fresh. Send the article, make the intro, or just say “great meeting you.” → Engage publicly. Comment on their latest post. Like something they shared. Stay visible. → Make your profile do the heavy lifting. Clear headline. Updated summary. Recent post. Your profile should reinforce the connection. IRL is just the spark. What you do after—that’s what turns a name tag into a relationship. What’s your follow-up system look like? Photos from Tuesday event at Technology Park Ljubljana where we talked about dos and don'ts of opening new markets.

𝐀 𝐟𝐞𝐰 𝐲𝐞𝐚𝐫𝐬 𝐚𝐠𝐨, 𝐈 𝐚𝐭𝐭𝐞𝐧𝐝𝐞𝐝 𝐚 𝐥𝐚𝐫𝐠𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐜𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞. 𝐇𝐮𝐧𝐝𝐫𝐞𝐝𝐬 𝐨𝐟 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐞𝐫𝐞 𝐞𝐱𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐜𝐚𝐫𝐝𝐬, 𝐚𝐝𝐝𝐢𝐧𝐠 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧, 𝐚𝐧𝐝 𝐦𝐨𝐯𝐢𝐧𝐠 𝐨𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡𝐢𝐧 𝐦𝐢𝐧𝐮𝐭𝐞𝐬. 𝐈𝐭 𝐟𝐞𝐥𝐭 𝐥𝐢𝐤𝐞 𝐬𝐩𝐞𝐞𝐝 𝐝𝐚𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬. By the end of the day, my pocket was full of business cards, but I couldn’t remember half the conversations. That’s when it hit me: networking isn’t about collecting names, titles, or LinkedIn connections. It’s about building relationships that actually matter. Here’s what I learned the hard way: - When you treat networking as a numbers game, you end up with contacts, not connections. - When you reach out without a clear purpose, people can sense it—and the conversation rarely goes far. - When you don’t nurture relationships over time, they fade away before any real value is created. So what works instead? - Adopt a value-first mindset. Before reaching out, I ask myself, “How can I contribute to this person’s journey before asking for anything?” Sometimes it’s sharing an article, making an introduction, or just offering encouragement. - Prepare before connecting. A little research goes a long way. Personalizing a message shows genuine respect for someone’s time and creates a much stronger first impression. - Maintain relationships. I’ve learned that small, consistent touches—congratulating someone on a promotion, commenting thoughtfully on their posts, or checking in periodically—make a big difference in keeping connections alive. Over time, I’ve discovered that quality connections always outweigh quantity. The few meaningful relationships I’ve nurtured have opened more doors, created more opportunities, and led to more collaboration than any pile of business cards ever could. 𝐒𝐨, 𝐈’𝐦 𝐜𝐮𝐫𝐢𝐨𝐮𝐬, 𝐡𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐧𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠? 𝘞𝘩𝘢𝘵’𝘴 𝘸𝘰𝘳𝘬𝘦𝘥 𝘣𝘦𝘴𝘵 𝘧𝘰𝘳 𝘺𝘰𝘶 𝘪𝘯 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘨𝘦𝘯𝘶𝘪𝘯𝘦, 𝘭𝘰𝘯𝘨-𝘵𝘦𝘳𝘮 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘳𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴𝘩𝘪𝘱𝘴? #NetworkingStrategy #ProfessionalGrowth #BusinessRelationships #CareerDevelopment #LinkedInTips #RelationshipBuilding #CoachIshleenKaur #InternationalBusinessCoach LinkedIn News LinkedIn News India LinkedIn for Small Business

I’ve been having lots of conversations about LinkedIn for events from organisers wanting to drive visibility and engagement, to exhibitors heading to upcoming tradeshows, and everyone in between. Whether you’re hosting, exhibiting, or attending LinkedIn can help you get more out of every event: ✨ More visibility 🤝 More connections 📈 More business outcomes Yet LinkedIn is often underused in the event space. A one-and-done post. A quick thank you. A flurry of activity... then silence. But here’s the thing: the event isn’t the beginning and it shouldn’t be the end. To get the most value, LinkedIn should be part of your strategy before, during and after the event. Here’s how to make the most of it: 🌠 1. Be LinkedIn Event Ready Your profile and company page shape your first impression often before anyone meets you. They should tell a clear, credible story that aligns with your event involvement. Organiser Tip: Create a LinkedIn Brand Kit for your speakers, exhibitors, and team – banners, hashtags, talking points, and example posts. Exhibitor Tip: Use an event-themed banner to show your stand details or branding. 🌠 2. Build Relationships Before the Event The most valuable connections rarely start cold on event day. The lead-up to the event is prime time to increase visibility, build familiarity, and position yourself as someone worth connecting with or visiting at the stand. Organiser Tip: Spotlight speakers, exhibitors, and sessions early and use tags to amplify. Exhibitor Tip: Shortlist people you want to meet - clients, prospects, collaborators, media and start connecting early. 🌠 3. Maximise the Event Experience Use LinkedIn to take people behind the scenes, amplify moments as they happen, and make your presence visible to those who couldn’t attend. Organiser Tip: Have someone live post from the floor, tagging participants and sharing session soundbites. Exhibitor Tip: Make it easy for people to connect with you it creates immediate pathways to keep the conversation going. 🌠 4. Keep the Momentum Going This is the stage where most people go quiet, but this is when the real relationship-building begins. Use LinkedIn to keep the conversation going. Share your takeaways. Follow up with new connections. Repurpose content into future posts. Organiser Tip: Share a highlight post and set the stage for what’s next even a “Save the Date” works. Exhibitor Tip: Send a personalised follow-up message referencing your chat. 🌟 Key Takeaways LinkedIn is one of the most powerful tools you have to extend your event beyond the room. It allows you to build relationships before the first handshake, stay visible throughout the event and strengthen credibility and connection long after the banners are packed away. And if you'd like support to develop your own LinkedIn event strategy that's more than one and done, I’d love to help. Because showing up is just the beginning. #linkedin #events #eventmarketing

Headline chasing is a common sponsor mistake in motorsports. They blow their budget on massive PR pushes, only to see it fizzle out by Monday morning. Instead, take charge of your story by speaking directly to your audience. Whether it’s a behind-the-scenes look at how your team collaborates or a data-driven breakdown of your sponsorship strategy, consistent content keeps you on your fans’ & peers radar long after the race is done. 1/ Headlines Fade, Trust Lasts Media coverage is temporary. You need ongoing engagement to remain relevant after race weekend. 2/ Control the Narrative If you rely solely on third-party outlets, you’re handing off your story to someone else. Instead, publish thought leadership on platforms like LinkedIn to shape a consistent message aligned with your brand values. 3/ Showcase Expertise Over Publicity Instead of boasting, speak on the real problems your audience faces. Offer case studies, behind-the-scenes know-how, and lessons from the track to build genuine credibility. 4/ Transparency Drives Engagement Most see through fluff. Provide meaningful, insider content, like innovative sponsor activations and community-building initiatives. To connect on a deeper level. 5/ Maximize ROI with First-Party Data Press releases don’t give you actionable insights on who’s reading or caring. Direct content lets you capture data, refine strategies, and stay ahead of the curve. 6/ Sustainable Conversations Over One-Off Coverage A big headline might excite people for a day but thought leadership keeps them interested and turns casual fans into long-term advocates. When you share real content, you create a narrative peers & professionals can’t resist. And when you consistently deliver value, they keep coming back.