Networking In Agriculture

The agricultural industry is undergoing a massive evolution, compounded by the need to adapt to a changing climate, labor shortages, and other unpredictable conditions that can impact crop yield and have long-term implications for our environment and food security.   Precision agriculture (PA) is transforming the future of farming, making work more efficient with autonomous machinery and robotic systems, using sensors and drones to monitor soil health and predict weather conditions, and enabling rapid analysis of this data to inform critical, real-time decision making. Despite its enormous potential, some barriers remain that impact PA adoption. One is the obvious challenge of connectivity, which can be particularly tricky in rural or remote areas with little digital infrastructure. Another top concern for farmers cited in a recent study is data privacy (https://lnkd.in/grmf-MKq).   Edge computing is all about bringing new solutions to challenging scenarios. Farming is the perfect use case for solutions like Azure Private MEC and Azure Private 5G Core. Private MEC brings compute power directly to the farm, enabling reliable connectivity and on-site data analytics that support automation capabilities, optimize resource utilization, and provide real-time insights to increase operational efficiency and productivity. And with Private 5G, farmers and frontline workers can communicate effectively within their own reliable network while keeping private data secure.   Ubiquitous computing is powering innovation that will make agriculture more connected, more productive, and more sustainable. The future of farming is at the edge!   #AzurePrivateMEC #5G #EdgeComputing #FutureOfCloud #ModernConnectedApps #PrecisionAgriculture  

#The_Future_of_Pomegranate_Farming: Collaboration Over Competition Traditionally, pomegranate farming was limited to a few select farmers who closely guarded their knowledge and techniques. There was little to no exchange of experiences, and any new agricultural input was kept secret. Farmers would even destroy pesticide bottles after use to prevent competitors from knowing their strategies. This secrecy had consequences. New farmers hesitated to enter pomegranate farming due to its perceived high costs and risks. Existing farmers would often discourage newcomers by highlighting challenges—yet they themselves continued expanding their orchards. Those who did take the plunge, often fell victim to poor guidance, leading to financial losses and ultimately, crop abandonment within a few years. A New Era: Collective Growth and Knowledge Sharing In the past few years, social media and farmer networks have transformed pomegranate farming. Today, educated and young farmers are joining forces, forming local groups, exchanging knowledge, and verifying agricultural practices collectively. Farmers now travel together to exhibitions, evaluate new techniques, and implement proven methods as a group. This transparency has helped reduce unnecessary costs while ensuring higher productivity and profitability. No longer is information hoarded—it is now shared freely, leading to better decision-making on fertilizers, pesticides, machinery, planting material, and expert guidance. The results are clear: a more structured, sustainable, and profitable farming model. Our Commitment to Farmer Empowerment I have been fortunate to contribute to this movement by guiding farmers, connecting them with resources, and helping them adopt best practices. Meeting groups of farmers and addressing their queries in one go ensures that everyone gets accurate and actionable information. If similar knowledge-sharing efforts extend to market access, sales strategies, and value addition, agriculture can become even more lucrative—on par with, or even exceeding, high-paying corporate jobs. A New Farmer Collective in Belapur, Shrirampur Yesterday marked the formation of a new pomegranate farmer group in Belapur, Shrirampur. In an area traditionally dominated by sugarcane and onion cultivation, 20-25 farmers have taken the bold step of planting pomegranates. Under the leadership of Shri Pramod Musmade, this initiative has begun, and I had the privilege of providing a full-day guidance session. Moving forward, these farmers will receive monthly support to ensure success. With the right approach, black soil can also yield thriving pomegranate orchards. The goal is simple—maximize per-acre profitability while ensuring sustainable farming practices. This is just the beginning. Together, we can reshape Indian agriculture. Sushant Hiralal Surve Pomegranate Farmer Pomegranate Farming Advisor Sangamner #PomegranateFarming #FarmerEmpowerment #KnowledgeSharing #ResidueFreeFarming

Agriculture is evolving, and so is the way we engage with farmers. Gone are the days when traditional sales-driven approaches alone could drive adoption. Today’s farmers are more informed, digitally connected, and focused on long-term value rather than just short-term product benefits. At Corteva Agriscience we’re seeing a major shift in demand generation—moving from promotions to education, from transactions to relationships. Here are some key trends that we as a team of Demand generation shaping the future of agribusiness marketing: ✅ Farmer-Centric Engagement – Farmers don’t just want products; they want solutions backed by agronomic insights. Personalized, data-driven content helps us meet them where they are—whether it’s on their farms, online, or at industry events. ✅ The Rise of Digital & On field Strategies – While face-to-face interactions remain critical, farmers are increasingly turning to digital platforms for research and decision-making. A mix of educational webinars, social media engagement, and on-ground exiciting activations ensures that they also engage with us. ✅ Sustainability as a Demand Driver – More than ever, farmers are looking for solutions that help them increase productivity while preserving natural resources. This means demand generation isn’t just about awareness—it’s about demonstrating impact and building long-term trust. And at Corteva Agriscience we are also coming with Corteva Biologicals for ensuring this demand of less harm to soil. In agribusiness, demand generation is no longer just about pushing products—it’s about helping farmers make smarter decisions. The companies that embrace innovation, trust, and farmer-first strategies will shape the future of agriculture. I’d love to hear your thoughts! How do you see demand generation evolving in the agriculture industry or its just Sales driven approach? #Agribusiness #DemandGeneration #Marketing #SustainableFarming #CortevaAgriscience #FutureOfFarming

𝐋𝐨𝐑𝐚 යනු කුමක්ද? 🤔 LoRa (Long Range) යනු අඩු බලයකින් දිගු දුර සන්නිවේදනය සඳහා වන රේඩියෝ තාක්ෂණයකි. එය IoT (Internet of Things) උපකරණ සඳහා නිර්මාණය කර ඇත. සරලව කිව්වොත්, එය අඩු බලයෙන් දිගු දුර සන්නිවේදනය කිරීමේ හැකියාවක් ඇති තාක්ෂණයක්. 1. LoRa වැඩ කරන්නේ කෙසේද? එය අඩු සංඛ්යාත (Frequency) වලින් ක්රියා කරයි. එයට හේතුව අඩු සංඛ්යාත වලින් දුර යා හැකි බැවිනි. උදාහරණයක් ලෙස, Wi-Fi signal එකක් මීටර් 100ක් පමණ යනවා. නමුත් LoRa signal එකක් කිලෝමීටර් 15-20ක් දක්වා යා හැකියි! එයට හේතුව එය "Chirp Spread Spectrum" නම් තාක්ෂණය භාවිතා කිරීමයි. 2. LoRa Network Architecture ∗ End Devices: Sensors සහ actuators ∗ Gateways: Signal collect කරන devices ∗ Network Server: Data manage කරන ස්ථානය ∗ Application Server: Final data process කරන තැන 3. LoRa vs LoRaWAN - ඇති වෙනස? ∘ LoRa: Physical layer technology (radio signal) ∘ LoRaWAN: Network protocol (communication rules) 4. LoRa හි ප්රධාන වාසි සහ ලක්ෂණ √ Long Range: කිලෝමීටර් 15-20ක් දක්වා communication කළ හැකියි √ Low Power: Battery power එකෙන් වසර ගණනක් operate විය හැකියි √ Low Cost: Installation සහ maintenance ඉතා අඩු cost එකකි √ Easy Deployment: ඕනෑම අයෙකුට easily install කළ හැකියි √ High Reliability: Weak signal environments එකේ ක්රියා කිරීමේ හැකියාව √ Scalability: එක් network එකකින් thousands of devices support කළ හැකියි √ Security: End-to-end encryption සහිතයි 5. LoRa Use Cases ∗ Agriculture: Farm monitoring, water management, soil condition tracking ∗ Smart Cities: Street lighting, smart bins, water level monitoring ∗ Building Management: Energy management, security systems ∗ Environmental Monitoring: Air quality, weather stations ∗ Supply Chain: Asset tracking, warehouse management, logistics ∗ Industrial IoT: Machine monitoring, predictive maintenance, temperature sensors 6. LoRa ව Wi-Fi සහ LTE වලට වඩා හොඳද? ⋆ LoRa Power Consumption - අඩු බලය Range - දිගු දුර (km ගණනක්) Data Rate - අඩු (kbps) Cost - අඩු ⋆ Wi-Fi Power Consumption - ඉහළ බලය Range - කෙටි දුර (මීටර් 20ක් පමණ) Data Rate - ඉහළ (Mbps-Gbps) Cost - මධ්යම ⋆ LTE (4G/5G) Power Consumption - ඉහළ බලය Range - දිගු දුර (km ගණනක්) Data Rate - ඉහළ (Mbps-Gbps) Cost - ඉහළ ඔබට අඩු power consumption එකකින්, long range එකකින්, අඩු data amount එකක් යැවිය යුතු නම්, LoRa හොඳම තේරීමයි! නමුත් video, audio වැනි high data requirements තිබෙනවා නම් Wi-Fi හෝ LTE වඩා හොඳය. 7. Future of LoRa LoRa technology අනාගතයේදී තවත් develop වෙනවා: ∘ LoRa 2.0: Enhanced features සහ better performance ∘ AI Integration: Smart data processing ∘ Satellite Integration: Global coverage LoRa යනු අපගේ physical world එක digital world එකට connect කිරීමේ tool එකක්! එය low power consumption සහ long range communication capabilities ඇති අතර, එය IoT future එකේ main character එකක් වනු ඇත. #LoRa #IoT #Technology #Innovation #SmartCity #Agriculture #IndustrialIoT #SriLankaTech #FutureTech #DigitalTransformation

🌾💡 𝗛𝗼𝘄 𝗕𝗟𝗘, 𝗣𝗔𝘄𝗥, 𝗮𝗻𝗱 𝗔𝗪𝗦 𝗜𝗼𝗧 𝗖𝗼𝗿𝗲 𝗔𝗿𝗲 𝗦𝗵𝗮𝗸𝗶𝗻𝗴 𝗨𝗽 𝗙𝗮𝗿𝗺𝗶𝗻𝗴! 🌾 We hear a lot about IoT in agriculture, but have you heard of PAwR (Periodic Advertising with Responses)? It’s a game-changing feature of Bluetooth Low Energy that deserves way more attention. Here’s why: 👉 𝗨𝗹𝘁𝗿𝗮-𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: PAwR lets BLE sensors send data at regular intervals while sipping minimal power, making them perfect for remote fields. 👉 𝗠𝗮𝘀𝘀𝗶𝘃𝗲 𝗦𝗰𝗮𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆: Need to connect hundreds or even thousands of sensors across your farm? PAwR handles that effortlessly without draining batteries or causing data congestion. 👉 𝗡𝗲𝗮𝗿 𝗥𝗲𝗮𝗹-𝗧𝗶𝗺𝗲 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴: Despite being ultra-efficient, PAwR keeps data flowing smoothly, giving farmers timely insights to make smart decisions. 👉 𝗟𝗼𝗻𝗴-𝗥𝗮𝗻𝗴𝗲: The ability to use Coded PHY with PAwR makes it even more compelling for long-range outdoor use cases. 💡 𝗛𝗼𝘄 𝗪𝗲 𝗖𝗮𝗻 𝗨𝘀𝗲 𝗜𝘁 𝗶𝗻 𝗦𝗺𝗮𝗿𝘁 𝗔𝗴: 1️⃣ 𝙱𝙻𝙴 𝚂𝚎𝚗𝚜𝚘𝚛𝚜: PAwR powers our soil moisture and climate sensors, ensuring they run for years without needing new batteries. 2️⃣ 𝙲𝚎𝚗𝚝𝚛𝚊𝚕 𝙶𝚊𝚝𝚎𝚠𝚊𝚢: Manages sensor data efficiently and sends it to AWS IoT Core for analysis. 3️⃣ 𝙰𝚆𝚂 𝙸𝚘𝚃 𝙲𝚘𝚛𝚎: Turns that data into actionable insights, like when to irrigate or adjust farming practices. 🚀 𝗪𝗵𝘆 𝗧𝗵𝗶𝘀 𝗠𝗮𝘁𝘁𝗲𝗿𝘀: • Conserve Resources: Less water wasted, more efficient crop management. • Lower Costs: Fewer battery replacements and less maintenance. • Bigger Yields: Healthier crops with data-driven precision. 🔗 Curious about how PAwR transforms agriculture? Check out the infographic for more details! 👉 PAwR might be underrated now, but it’s the future of efficient IoT! Have you used it or thought about it for your projects? Let me know in the comments 👇 CC: Bluetooth SIG #IoT #SmartFarming #BLE #PAwR #AWSIoT #AgTech #Innovation

Everyone thinks the biggest challenge in African agriculture is land, or capital, or even access to markets. The truth is the real currency of agribusiness is trust. When a buyer in Berlin signs for a container of cocoa, they are not buying beans. They are buying provenance, predictability, and proof. That demand for proof has quietly become the primary determinant of value in global agricultural markets. Trust is not sentimental. It is commercial. It determines who gets premium prices, who wins long-term contracts, and who gains access to regulated markets. Without verifiable provenance, farmers and exporters lose negotiating power; with it, they earn premiums, attract investment, and unlock credit on better terms. Three practical mechanics convert crops into trust. First, provenance. Digital traceability, farmer IDs, harvest stamps, batch records, and immutable ledgers turn a product into a verifiable story. A buyer wants to know where a bean was grown, how it was treated, and who benefited. When that story can be checked in real time, market gates open. Second, standards. Certification and measurable quality metrics create comparability. Standards harmonized across buyers and borders remove friction. They turn informal supply chains into predictable pipelines that serious buyers can rely on. Third, data for finance. Lenders and buyers increasingly underwrite deals on verified performance data. A farmer with a documented track record is not an anonymous risk; they become a credible counterparty, enabling working capital, equipment finance, and scaling. These are not abstract prescriptions. In the field, I have seen cooperatives transform from price takers into partners once transparent aggregation and traceability were in place. The implication for leaders is straightforward. Investment decisions should prioritize trust infrastructure as aggressively as they prioritize seed or machinery. Build farmer registries that are interoperable. Fund cold-chain nodes tied to traceable lots. Standardize quality dimensions so buyers and regulators speak the same language. Partner with technology providers who understand local realities, not just global solutions. Treat trust as capital, and you will build markets that last. #Agribusiness #Traceability #FoodSystems #InyeneBenson

What if every acre of farmland could think, learn, and optimize itself? With private 5G, edge AI, and IoT, that future is now growing across America’s heartland. Invences Inc., in partnership with Trilogy Networks, Inc, is transforming agriculture with FarmGrid — a smart farming platform that’s: 🌱 Boosting crop yields by 20–30% 💧 Reducing resource use by up to 25% 🌎 Building climate-resilient, digitally connected farms From the fields of Fargo to multi-state deployments in places like Yuma, Arizona, FarmGrid is making data-driven farming a reality. Here's how: 📡 Private 5G + Edge AI: Real-time insights and predictive decision-making 🛰️ Digital twins: Visualize, simulate, and manage farm operations remotely 🚜 Smart equipment integration: With leaders like John Deere & Caterpillar 🌾 End-to-end traceability: Bringing full transparency to the food supply chain 🤝 Local-first model: Empowering rural ISPs through a Build–Operate–Transfer approach 🏆 Recognized with the TeckNexus Private Network Excellence in Agriculture award 🎥 Watch the video to see how tech is growing smarter farms. 🔍 Want the full story? ➡️ See the comment for the article link. #SmartFarming #Private5G #EdgeAI #DigitalTwin #IoT #AgriTech #Sustainability #ClimateTech #RuralConnectivity #FarmGrid #Invences #TrilogyNetworks #FoodSecurity #PrecisionAg Bhaskara Rallabandi | Venky Swaminathan

At IoT Stars 2025 in Nuremberg, we unveiled the RAK11160 and shared the story behind why we built it. The idea came from a clear pattern we kept seeing: More than 60% of our RAK3172 users were also integrating ESP32 into their designs, just to add MQTT, OTA updates, or BLE provisioning. That meant extra components, extra cost, and more power consumption. That’s exactly what inspired our team at RAKwireless  to build the RAK11160. This isn’t just another LoRaWAN module. It's our first dual-core wireless MCU, blending: - STM32WLE5 for LoRa + ultra-low-power sensing - ESP32-C2 for on-demand WiFi and BLE These two cores don’t run in parallel. Instead, the STM32 manages system logic and keeps power consumption low by fully shutting down the ESP32, only waking it for BLE provisioning, WiFi-based OTA, or MQTT uplinks. This setup is great for #smartfarming , since the devices can stay asleep for days, send soil or crop data with LoRaWAN, and only use Bluetooth when a technician is close by. Read the blog: http://bit.ly/3ZARjkv Check out RAK11160: https://bit.ly/3TscMbF #IoT #RAK11160 #LoRaWAN #LowPowerDesign #STM32 #ESP32

Most farms focus on customers. The smart ones focus on fans. A customer buys your lettuce. A fan brings their friend to your next pop-up. A customer will buy your greens every week at market. A fam will post your greens on Instagram. They DM their favorite chef to ask why your farm isn’t on the menu. They don’t just consume your product - they extend your mission. That difference is the multiplier. Customers are transactional. Fans are transformational. You don’t make fans by accident. You cultivate them, just like your crops. You invite them in: ·      Host a farm tour with a story, not just a walk. ·      Give away a sticker to every kid who visits. ·      Offer a free tote to anyone who posts their produce box online. ·      Start a loyalty card that makes people feel seen and appreciated. But tools alone don’t create connection. Story does. Your farm’s story is the seed. The community is the soil. The more compelling your narrative, the more willingly people share it. And when they share it, your reach grows organically, without a single dollar spent. The farms that survive the next decade won’t be the ones with the biggest followings. They’ll be the ones with the deepest roots. The ones that people defend, promote, and grow with. Don’t chase views. Cultivate belief. Because in the end, this isn’t about marketing. It’s about identity. We don’t need more buyers. We need BELIEVERS.