Sales Deal Recovery Tips

If you looked at last week’s performance and thought, “Wow, we were down…” dig deeper. It wasn’t just you. Amazon Prime Day shifted buyer behaviour across the board. Many brands felt the impact, lower traffic, slower conversions, and customers holding off for bigger deals elsewhere. Amazon is only growing its share of wallet and burying your head in the sand won’t fix it. So what can you do? 1. Re-evaluate your channel mix You don’t have to sell on Amazon (or maybe you should?) but you do need a strategy for how to compete with it. That might mean exploring marketplaces, refining your owned channels, or even testing Amazon as a top-of-funnel discovery tool (many brands use it for visibility, not margin). 2. Get proactive around retail events Map out key retail moments like Prime Day, Black Friday, and EOFY now. Run your own promos early, lean into loyalty campaigns, or promote “non-discount” value (bundles, GWP, exclusives) to avoid being drowned out. What about free express shipping? 3. Focus on lifetime value A one-week dip isn’t the problem, failing to build long-term customer relationships is. Invest in post-purchase journeys, community engagement, and email/SMS retention flows that outlive Amazon’s flash sales. 4. Strengthen your brand moat Amazon sells products. You sell a brand experience. Use it. Whether it’s through storytelling, content, or service, your brand equity should be doing the heavy lifting, especially when price isn’t your edge. 5. Don’t panic — plan Performance blips are part of the game. But if they keep catching you off guard, it’s time to shift from reactive to resilient. Understand the macro forces at play, and build a commercial calendar that supports consistency, not chaos.

Your brand tanking in 2025.. You're not going crazy. Costs shooting up, sales dropping, profit margins shrinking, and sales didn't hike up on Prime Days. Whatever worked last year isn't working anymore. Here's what's actually happening: ↳ Amazon changed the game rules ↳ Every niche is flooded with competitors ↳ Ad costs doubled overnight ↳ Customers are pickier than ever ↳ Economy issues making people more aware of what they need actually and what not. It's a messing out with your business. Fix #1: Stop Wasting Money on Ads Your campaigns are probably bleeding cash. ↳ Split your ads by keyword types ↳ Kill the keywords that don't convert ↳ Put money where it actually works Fix #2: Make Your Listing Look Amazing If customers scroll past you, Amazon's algorithm will too. ↳ Better main images that grab attention ↳ Bullet points that actually sell ↳ Enhanced brand content that tells a story Fix #3: Copy What's Working Check out your top competitors and steal their best ideas. ↳ Are they using video thumbnails? ↳ Do they have better customer reviews? ↳ What's their pricing strategy? Learn and adapt. Fix #4: Bring Your Own Traffic Don't rely on Amazon's traffic alone. ↳ Run Google ads to your products ↳ Partner with influencers ↳ Use social media to drive sales Fix #5: Get Smart About Pricing People are watching every dollar now. ↳ Can you create cheaper product bundles? ↳ Do you have an affordable starter option? ↳ Sometimes small price changes make huge differences Your business isn't failing. The market shifted. In 2025, you either adapt fast or get left behind.

Prime Big Deal Days are over -> now the smart optimisation begins with Amazon Ads Event week is great for reach. The days after are where performance teams win or lose Q4 momentum. Here is a 5-step plan for the first 7-10 days post-PBDD: 1) Shift budget from reach to retention Use Sponsored Display purchases re-marketing to reach recent buyers of complementary products. 2) Ride the hourly rebounds with Marketing  Find out when conversion rates normalise post event, then day-part Sponsored Products to those windows. 3) Build soft bundles in Sponsored Brands  Pair a hero SKU with accessories or refills. Fresh variants keep discovery high while competition resets. 4) Mine Brand Metrics for NTB, then scale in AMC Segment new-to-brand spikes and build high-value lookalikes for efficient display retargeting. 5) Refresh narratives: Do not go dark Test value-led headlines that move shoppers from discovery to lists and gifting without implying ongoing deals. Pro tip: Build an AMC learning loop to track shoppers exposed during PBDD who convert later. That is where incremental ROAS appears. ➡️ Download the Holiday Marketing Strategy Guidebook for step-by-step checklists and test plans: https://lnkd.in/dBNMBbHr #Ad #AmazonAds #RetailMedia #EcommerceStrategy #PrimeBigDealDays

Amazon Sellers, did you conquer Prime Day 2024? Prime Day 2024 was HUGE! Shoppers spent a record-breaking amount online - $14.2 billion in the US alone (that's 11% more than last year!). People loved shopping on their phones,  with phone sales jumping 18%! The average order value also went up to $57.97,  showing people bought more than just small things. But guess what? Prime Day is over,  but the chance to sell more isn't! Here's how to keep those sales rolling: -Sales detective:  ↳ Dig into your Prime Day data.  See what sold well and what flopped.  Use this info to plan future sales and pick the right products to sell. -Ad magic:  ↳ Use what you learned from Prime Day ads to make them even better.  Focus on ads that bring in sales and ditch the ones that don't work. -Happy customers, happy wallet:  ↳ Listen to feedback, good or bad.  Use it to improve your products and make customers love you more. -Improve Listing:  ↳ Make your product listings super attractive with great pics, clear descriptions, and the right keywords to get noticed. -Stock smarts:  ↳ Use Prime Day data and trends to figure out what to keep in stock and how much. Don't let hot sellers run out! P.S. Just a friendly reminder, these tips work all year round, not just after Prime Day!  So keep optimizing, keep listening to your customers, and keep those sales climbing!

Prime Day is not just a 48-hour sales event. It creates a Halo Effect. And most Amazon sellers are not planning for it properly. The Prime Day Halo Effect means the sales impact that happens before, during, and after Prime Day, even on products that are not directly discounted. It is the lift your brand gets from: · increased traffic · higher search volume · brand discovery · cart saves and wishlists · retargeting audiences · review velocity · repeat purchases · cross-sell and bundle opportunities That means your Prime Day strategy should not start on Day 1. And it definitely should not end when the deal ends. The smartest sellers plan across 3 windows: 1️⃣ Before Prime Day This is when shoppers start researching, saving products, building wishlists, and comparing brands. Your job here is to warm up traffic, build audiences, prep inventory, and test messaging. 2️⃣ During Prime Day This is when traffic surges. But the real opportunity is not only on deal ASINs. Your non-deal products can also benefit from spillover traffic, brand searches, bundles, and cross-sells. 3️⃣ After Prime Day This is where many sellers leave money on the table. New-to-brand buyers, review requests, Subscribe & Save offers, and remarketing campaigns can continue driving revenue for 7–21 days after the event. The biggest mistake? Treating Prime Day like a discount weekend. The better approach? Treat it like a full sales season. Because the real win is not just the sales you get during Prime Day. It is the momentum you build around it. Prime Day is not a 2-day event. It is a 5-week opportunity if you plan for the halo. Are you planning only for Prime Day sales, or for the Prime Day Halo Effect? #AmazonSeller #AmazonFBA #PrimeDay #AmazonAdvertising

Volume recovery isn't one playbook. It's five. Three years of price increases bought time. Now the volume fight begins. 20-30% cumulative price increases since 2020. Elasticity is back. Consumers are trading down. 2026 is the year of volume. But there's no single playbook. Which approach matters most depends on your portfolio. The five RGM levers: 1. Pack architecture Smaller packs at lower absolute price points. Coca-Cola mini-cans under $1. Entry without discounting. Protects price per unit while lowering barrier to purchase. 2. Surgical pricing Selective rollbacks on high-elasticity SKUs. Not blanket cuts. Targeted where share is bleeding. Protect margin where you can, compete where you must. 3. Innovation that justifies premiums Functional benefits. Format innovation. New occasions. L'Oreal and Unilever use newness to escape comparison. Premium without justification is just price. 4. Trade promotion reallocation Shift spend from deep discounts to frequency drivers. Stop subsidising pantry-loading. A food company drove 2% volume growth by reshuffling trade promotions into less dilutive investments. Same budget, better allocation. Build repeat purchase, not one-time spikes. 5. Channel-specific plays Discounter strategy. Convenience pricing. E-commerce tactics. Each channel has different price sensitivity. AB InBev's BEES platform operates in 29 markets with 6 million users, giving real-time pricing and promotion control at the outlet level. One price architecture doesn't fit all. The 3 moves for 2026: First: Run the elasticity diagnostic before picking a lever. PepsiCo's volume losses in salty snacks came from ignoring where price sensitivity had shifted. Know where you're bleeding before you act. Second: Protect entry price points, not just margins. Nestle's affordable range extensions in emerging markets held share while competitors chased premium. Accessibility keeps consumers in the franchise. Third: Align trade spend to the channel where you're losing. Mondelez shifted promotion weight toward discounters in Europe when Aldi and Lidl took share. Spend where the fight is, not where it was. Which RGM lever is your priority for 2026? ___________ I help FMCG brands fix growth. 28 years. 30+ markets. No filler. Save this post and thank me later!

Most brands stop after Prime Day ends. Big mistake. The 7 days after Prime Day are where the real growth happens. Here's what top CPG brands are doing right now: 1. Retargeting cart abandoners → Using Sponsored Display to reach high-intent shoppers → Converting "almost buyers" with small incentives 2. Cross-selling aggressively  → Updated A+ content with complementary products → Strategic product targeting on high-traffic ASINs 3. Leveraging fresh data → Analyzing search terms that drove sales → Optimizing listings based on Prime Day performance → Adjusting backend keywords for better relevancy But the real opportunity? Creating "Post-Prime" exclusive offers. We just helped a food brand do this. They hit 412% of their Prime Day numbers... in the week after. While everyone else was winding down, they were scaling up. The best opportunities often come when others stop pushing. https://lnkd.in/gjKiFGqk

Midway through Prime Day. Carts are full. Sales are flying. But what happens after? This is where most sellers go quiet. But the smart ones? They get louder. Here’s what they’re doing right after, and why you probably should too: 1. Asking for reviews. Immediately. All those Prime Day customers? They’re fresh. Engaged. And they might leave you a glowing review if you ask while you’re still top of mind. 2. Digging into the data. Which ASINs flew? Which ads flopped? Look past the surface. Patterns are hiding in your reports, especially the ones that’ll make or break Black Friday. 3. Restocking, rebundling, rethinking. Your bestsellers? Order them. Your slow movers? Bundle them. Promote them. Don’t let them gather dust. 4. Retargeting like a pro. Prime Day didn’t just bring sales. It brought clicks. Abandoned carts. Half-decided buyers. That’s your next audience. Go get them. 5. And one more thing: They’re already prepping for Q4. Because Prime Day was just a test run. The big stage? That’s Black Friday. Post-Prime Day is not downtime. It’s strategy time. What’s one thing you’re doing right now to carry the momentum forward?

Sold out after Prime Day? Great. Now the recovery clock is running. A stockout on a hero ASIN does more than pause sales. It can erase momentum, weaken visibility, and hand your hard-won placements to the competitor sitting right behind you. The biggest mistake sellers make after inventory lands? They restock… then wait. The fastest recoveries are deliberate: → Ads back on day one → A short-term offer to trigger velocity → More budget behind proven keywords → A push to warm audiences who already know your brand Your goal is not just to get back in stock. It’s to give Amazon and shoppers a reason to put you back in front. In this week’s newsletter, I break down the post-stockout recovery sequence that helps sellers compress weeks of recovery into days. #AmazonSeller #AmazonPPC #EcommerceGrowth

Prime Day paid the bills. Now it can pay your bonus. Orders and revenue soared. But discounts + extra media spend + inflated CPCs shaved margins thin. The real win lies in the second (and third, fourth, fifth…) orders. Prime Day was an acquisition event in disguise. Treat the margin sacrifice like a CAC investment. Then make those acquired customers worth more: 1. Mine the cohort. Build a segment of new-to-brand shoppers. 2. Retarget them. Encourage them to buy again - cross-sell, upsell, remind them it's time to re-up, whatever. 3. Lock in the habit. After the second purchase, dangle a modest Subscribe & Save kicker. Even a small opt-in % can earn back promo drag fast. Once contribution edges past that CAC, your Prime Day cohort turns from a flashy revenue spike into a cash-positive flywheel fueling your end-of-year bonus.